Fast Marketing Minute

Want to find out how to create daily email content, without going crazy? Listen in for some tips.

Finding inspiration to create daily email content isn’t that hard, once you realize what makes your clients open their inbox in the first place. Here are a 3 marketing tips to get you started.

What’s New in Your Clients’ Lives?

A unique way to connect with clients came from fabric designer Robert Allen, who created a Google Doc and asked clients to update it weekly with personal stories. He then connected those anecdotes to topics he wanted to cover each week. The personal touch made each of his emails more engaging and unique – which was a winning combination.

Produce Ideas through Podcasts

If a client or someone you like in your industry was interviewed on a podcast, play it for inspiration and ideas. Mention what you learned from the podcast in your email, including their interests and challenges. Chances are, you have more than one subscriber who’s dealing with similar experiences.

Your Followers are Your Muses

One reason why we connect with each other on social media is to share ideas for our everyday lives, whether it’s a new blog to read, a new place to eat, or an innovative way to promote our business. Find topics that generate the most interest on your followers’ feeds and use them as ideas for your next email. It’s a simple way to scale your creativity without getting writer’s block.

I’m Robin Samora with the Fast Marketing Minute. My passion is low-cost marketing to help you grow your business. I wanted to give you a heads up that at the end of the year+, I’m moving this podcast from the Alexa platform to my website, www.RobinSamora.com. Visit me there, then schedule a call. Talk soon!

The post 3 Ways to Find Daily Email Marketing Inspiration appeared first on Fast Marketing Minute.

Want to create sponsored content that doesn’t look salesy? Here’s how.

While some savvy social media users can smell a sponsored ad a mile away, not every post needs to look so promotional. Here’s how to combine exciting sponsored content that’s engaging without looking too salesy.

Create Value, Not Just Content 

Before you post anything, ask yourself, “Will my followers find this valuable?” If the answer is no, it’s time to retool it. Make your followers’ lives easier by solving a problem or teaching them something new. Combine entertainment, humor, and trending topics to make the sponsored content practically sell itself.

Add More Variety

Variety is the spice of sponsored content, which in turn attracts a variety of audiences. If you’re posting about top restaurants, try adding images of food with cityscapes to appeal to different audiences who may be interested in travel and not just food.

 Pick Your Platform Wisely

Depending on the type of post you’re creating, one platform might be better for your content than another. If you have a younger audience who is hooked on video, post on TikTok or YouTube. Go where your audience is most likely to be.

Vet Your Sponsors

Before you create sponsored content together, check your partner’s website’s domain authority score to see if they’re worth your partnership. There are plenty of online checkers that will analyze websites for you, including Moz Domain Analysis. A website with a high score means they have an engaged audience who frequents their site, which you can rely on to see your post.

I’m Robin Samora with the Fast Marketing Minute. My passion is low-cost marketing to help you grow your business. I wanted to give you a heads up that at the end of the year, I’m moving this podcast from the Alexa platform to my website, www.RobinSamora.com. Visit me there, then schedule a call. Talk soon!

The post How to Create Engaging Sponsored Marketing Material appeared first on Fast Marketing Minute.

Looking to tap into nostalgia marketing for your next campaign? Tune in for some ideas.

With so many challenges today, more people are looking back at simpler times and buying accordingly. So, how do you use nostalgia marketing work to reach new audiences?

1. Reintroduction Through New Media

From movies to groceries, there are countless reboots and opportunities to tap into new platforms to reach new audiences. Here’s an example. General Mills reintroduced its Monster Mascots (think Count Chocula cereal) by tapping into platforms like Spotify. That’s where they launched a Monster Mash remix that showcased the rebooted cereal to a new generation, integrating the new and the old.

2. Nostalgia on Social Media

There’s no place to reminisce like on social media. Social listening tools like Sprout Social can help you discover and analyze online conversations when someone mentions your brand, allowing you to jump in on the topic, build connections, and share updates about your business.

3. Make a Comeback with Social Listening

Social listening can also help you tune into new conversations about old products, helping you learn what customers miss the most about your brand. If there’s a discontinued item that customers can’t stop mentioning, social listening can help you plan which products deserve a comeback. Remember Table Talk Pies? Well now there’s Table Talk Pumpkin Ale.

I’m Robin Samora with the Fast Marketing Minute. My passion is low-cost marketing to help you grow your business. Check out my website at RobinSamora.com, then schedule a call. Talk soon!

The post How to Use Nostalgia Marketing to Reach New Audiences appeared first on Fast Marketing Minute.

Want to master the in-box and win new business? Stay tuned.

Email marketing is still one of the most effective ways to connect with prospects and your current customers to build like, know, trust and believability, and also increase sales. Here are 4 email marketing tips to help you get there.

1. Understand Email Segmentation

Use the analytics from your email service provider (ESP) to segment your email recipients into lists based on their behavior or needs. That way your audience receives the right message and the most relevant based on their purchase history.

2. Capture New Emails

If you’re not capturing emails, chances are you’re losing customers. Put a pop-up on your home page that offers a discount in exchange for someone’s email address. That helps you build an organic list of people who are already engaged and interested in what you have to offer.

3. Build Buyer Personas

To solve your target market’s challenges, know who they are and what they want. When you build a buyer persona, you’ll identify your ideal customers and their pain points quicker than just guessing,

4. Increase Your Email Deliverability Rate

To prevent spam, email service providers use PHP or SMTP protocols to send messages safely to servers. If you’re using the default PHP and see a high bounce rate or customers aren’t receiving messages, consider switching to a provider that uses SMTP which means Simple Mail Transfer Protocol.

I’m Robin Samora with the Fast Marketing Minute. My passion is low-cost marketing to help you grow your business. Check out my website at RobinSamora.com, then schedule a call. Talk soon!

The post 4 Email Marketing Strategies that Win Business appeared first on Fast Marketing Minute.

Do you Smile and Dial to bring in business? Here are 5 steps to make phone prospecting more productive.

I joke sometimes when I ask a business owner if they ‘”give good phone.” The truth is, telemarketing is still an effective tool to reach new customers, as long as you have a strategy before making your first call.

1. Have a Game Plan

Don’t just wing it. Have a game plan. How many calls will you make? How much time will you be on the phone? OK, what’s your message? And if someone’s not there? What will you say? Know the answers to these questions before you pick up the phone.

2. Target Your Ideal Customer

Ever hear of ICPs? Those are your “Ideal Customer Profiles” and they can help determine your target audience and what stage of the marketing cycle they’re in. Create that buyer persona and cater your message to them. And, if it’s not working, tweak it!

3. Know Your Talking Points

Show some confidence on the phone, it buys you time and builds trust with the caller. Niceties are important, but staying on message will get you to the closing. Plan your talking points ahead to know how to control the conversation. Create a few scenarios, then rinse and repeat.

4. Overcome Objections

Every call won’t be a slam dunk. After a while, you’ll know which objections are the most common. Work on a rebuttal (and practice your responses) for each “well, I don’t know” to keep the listener engaged.

5. Don’t Forget to Close

The CTA or call-to-action is one of the most important parts of your call. To win a sale, you need to know how to close. Know what your primary and secondary CTAs are, so you can handle any customer at any stage of the sale. Whether it’s setting up an appointment or placing an order, it’s up to you to mention the CTA, so don’t forget. That’s what stickies are for!

I’m Robin Samora with the Fast Marketing Minute. My passion is low-cost marketing to help you grow your business. Check out my website at RobinSamora.com, then schedule a call. Talk soon!

The post 5 Marketing Tips for Phone Prospecting appeared first on Fast Marketing Minute.

In the market for a new logo or want to rebrand? Here’s a checklist of what you need to know.

Want to create an attention-grabbing logo, one that speaks to your brand and your customer?

1. Make a Lasting First Impression

A logo is your company’s first impression, so make it visually striking, legible, and easy to understand. Whether you’re creating a logo for the first time or revamping your existing one, always ask family, friends, or business partners for feedback.

2. Speak to Your Customer

A dull, flat, colorless logo on a kid’s clothing store? Imagine how many kids or adults would want to shop there? Make sure your logo design captures the mood, desires, and personality of your customers. If not, you might be turning off prospective buyers who think you don’t understand them.

3. Design a Logo with Character

Does your logo have personality? Does it capture your brand? Your logo should to appeal to your target audience. If you’re looking for fun, quirky logos, you can get ideas from food products or apps. Find inspiration from their designs, experiment with the font, color scheme, and even the spacing, to push your creative boundaries.

4. High-Quality Counts

A high-quality logo is non-negotiable.  Your logo represents your business everywhere online and offline. Your storefront, your website, your blogs, videos, social media platforms, and marketing materials. Make sure whatever you create is 100% professional, high-resolution, and scalable, too.

I’m Robin Samora with the Fast Marketing Minute. My passion is low-cost marketing to help you grow your business. Check out my website at RobinSamora.com, then schedule a call. Talk soon!

The post Marketing Checklist for Logo Designers appeared first on Fast Marketing Minute.

Want to know the best ways to maximize media placement? Start with these three marketing strategies.

With so much access to internet media, customers need 28 – 62 touchpoints before they’re ready to buy. And with so much noise in the marketplace, you need to maximize media placement. What are the best ways?

1. Pitch Content Aggregators

Pitch blogs and newsletters with a high domain authority to reach your niche audience. You can also pitch content creators to increase the reach of your published piece and maximize coverage. More exposure in front of your ideal audience means more engagement, which hopefully will lead to more conversions.

2. Capitalize on Earned Media

If you’re covered by a recognizable news outlet, whether it’s the top local station or a national newspaper, mention it in your next media placement. When you’re known as the expert whose quote appeared in the Wall Street Journal, more media may share your quote or even reach out to you as a resource. If you don’t share your news, it’s a wasted marketing and PR opportunity. Don’t let that happen to you!

3. Syndicate Your Content

 Media companies have networks to local and national outlets, so if you get earned media on one, there’s a chance they can republish it across their various channels. The good thing is that once you’re in the door and networks know who you are, you may find syndication easier in the future.

I’m Robin Samora with the Fast Marketing Minute. My passion is low-cost marketing to help you grow your business. Check out my website at RobinSamora.com, then schedule a call. Talk soon!

The post 3 Marketing Tips to Maximize Media Placement appeared first on Fast Marketing Minute.

Do kids say the craziest things? Maybe we should celebrate their creativity! Here’s a marketing idea from a 7 year-old that turned a few heads. Listen in.

Here’s a Business Idea that Got My Attention.

Teachers took notice when other kids started talking with their new imaginary friends, and you can imagine what happened next. The call to Jorge’s parents.

Was he in trouble? Depends on how you look at it. His parents said they restricted the amount of time Jorge watched Shark Tank, believing it was the source of the imaginary friend business.

What would you do in this situation? Nurture his business or put the kibosh on his creativity? I know what I’d do.

I’m Robin Samora with the Fast Marketing Minute. My passion is low-cost marketing to help you grow your business. Check out my website at RobinSamora.com, then schedule a call. Talk soon.

The post Marketing Ideas from a 7 Year-Old appeared first on Fast Marketing Minute.

Are you marketing to Gen Z? Here’s some insight you should know.

A recent marketing study revealed 85% of Generation Z participants believe corporations should be making an effort to create a better world. If you’re under 30, you probably fall in the Gen Z category. Whether you agree with their sentiments or not, corporations are listening and taking note in 3 key ways:

Be Proactive

Gen Z expects corporations to be proactive in their efforts to improve. They even leverage their social media presence to keep the pressure on businesses to change. Expect to see more corporations roll out PR campaigns to proactively announce change within their business, rather than wait to change out of reaction to a scandal.

Be Inclusive

To win the support of Gen Z consumers, brands are changing to become more inclusive. Take Tommy Hilfiger, who recently rolled out attire for all body shapes and sizes, including for those who identity as non-binary or physically disabled. That’s the change Gen Z likes to see.

Be Genuine

Corporations, like people, have a voice, and Gen Z will be the first to give your brand the cold shoulder if it lacks authenticity. Whether you’re reacting to a public scandal or announcing your brand’s support toward a social cause, your communication must sound genuine. Empty platitudes may strip your message of authenticity, causing Gen Z to give your brand the cold shoulder. Keep it real, lest lose their business.

I’m Robin Samora with the Fast Marketing Minute. My passion is low-cost marketing to help you grow your business. Check out my website at RobinSamora.com, then schedule a call. Talk soon.

The post The 3 B’s to Marketing Generation Z appeared first on Fast Marketing Minute.

Want to stay on top of the latest trends in SEO? Listen to these 3 SEO Marketing tips to improve your website’s ranking.

The latest marketing trends in SEO can enhance your content marketing strategy, but not if you aren’t open to finding out what they are or taking action. Let’s dive in to see how to improve your website’s ranking.

1. Become a Lifeline for Prospective Customers

Share content about common questions related to your business. When prospective customers search online, your FAQs and content on your website should tell them everything they need to know. When you become a lifeline for a prospective customer, they’ll return when they’re ready to buy.

2. Update Pronouns to Keywords

Search engines will analyze your content to determine if it’s relevant, but using too many pronouns like “they” or “us” won’t tell search engines what your content is about. Replace excessive pronouns with more descriptive keywords or keyword phrases to appear in more search results.

3. Connect with Industry Leaders

Promote your content, link to high quality websites, and tag industry leaders to attract their attention. Networking doesn’t have to be in person. Connect, like their posts, be helpful, and support them in a genuine way. At some point after engaging, you can ask them to guest blog for your site and the gesture may be reciprocated.

I’m Robin Samora with the Fast Marketing Minute. My passion is low-cost marketing to help you grow your business. Check out my website at RobinSamora.com, then schedule a call. Talk soon!

The post 3 SEO Marketing Tactics for Better Ranking appeared first on Fast Marketing Minute.