In part 5 of our mini series we focus on How to Win an Auctioneer Contest, Andy Imholte and Peter Gehres breakdown the first critical stage in auctioneer contests, introductions and interludes. With tips for you next competition as well as your business, there is something for everyone.
Introductions and Interludes
Introduction are critical to success You can’t win a contest in the first 10 seconds, but you can lose it. The description of items or lots is your first opportunity to showcase your talent as a salesperson and auction profesionalSell on benefits, not features and advantagesIntrudes are that space between selling and bid callingIt’s not going to win a contest but carelessness may cause issues Loose lips sink shipsRehearse your introduction Pay special attention to your body languagePurposeful movementInterpersonal Communications for Auction ProfessionalsBe natural, be yourself, be your best selfKnow your elevator speechDress/act for the business you want not the business you’ve gotCalm yourself down and be confident, be natural.