This week, we discuss how the conversation about AI has broken into camps of maximalists, doomers and fatalists. AI looks poised at a minimum to accelerate shifts in media, creating new opportunities, new challenges and likely new destruction. Likely winners: niche and personality media, those with unique data sets and, yes, strong brands as a signal of trust in a world of Balenciaga Popes. All that might not matter much if AI proves to be humanity's undoing as our worship of technological advancement meets its predictable end with machines eradicating us.

For those who listened to our Formats episode, check out this post from PvA listener David Grant. Thanks, David.

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