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Join Rick Watson and Jessica Lesesky on The Watson Weekend as they sit down with Jenn George, Chief Communications Officer at Aspen Group. A seasoned brand leader and ultra-runner, Jenn shares her unique philosophy on simplifying the complex, finding clarity in chaos, and why communication is about steadying the humans inside a brand, not just crafting the perfect press release.

In this conversation, we dive into:

• How to find signal in the noise and create a powerful narrative that drives action.
• The importance of authenticity and vulnerability, and why it beats perfection in an age of "AI slop".
• The "know, feel, do" framework for effective communication strategies.
• Real-world examples of brands and leaders who have successfully navigated major transformations.
• How Jenn's experience as an ultra-runner taught her that our perceived limits are often not real, a lesson she applies to business leadership.

This is a must-watch for any leader who wants to master communication and build a resilient brand in today's unpredictable world.

Chapters:

• Welcome to The Watson Weekend - 00:00:00
• Headline Hangover Starts - 00:03:40
• Introducing Jenn George - 00:16:38
• Communication in a World of Chaos - 00:19:51
• How to Build Brand Trust - 00:27:16
• Closing Remarks - 01:07:25

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