Feed Your Brand

In this digital world, being on one platform is not enough. That is why a number of podcasters not only upload episodes for podcasting only. Some livestream on Facebook and convert it as an episode, while others finish an episode and upload it on YouTube. Giving us more insight when it comes to optimizing our videos is Deepak Shukla, SEO expert and founder and CEO of Pearl Lemon. He talks about YouTube SEO and shares different strategies on how to use them. Covering the importance of keywords, creating playlists, having content, and more, Deepak shows the interesting side of utilizing YouTube to carry people to your own website.

One of the most important component of starting a business, a podcast, or any venture is the brand. Unlike what most people think of it, a brand is more than the look. It is not just what you see on the streets that is recognizable. Taking us deeper into that and helping us to create a great and super tight brand is Ellen Melko Mooreof SuperTight Brand. She shows her superpowers as she talks about the dimensions that goes on with it – from brand promise to understanding your target audience. Ellen gives the three things that should come together to make a super tight brand, all the while learning to evolve from your hypothesis brand.

When selling your brand, you need to be heard in order to get your marketing out there. The market has been saturated with different channels and stuff on the internet which does not make getting widely heard easier for any sellers. Tracy enlightens us on some techniques on how to get people to notice you and get attracted to you. She shares how you can bring the “it factor” so that despite the many innovations out there, you will have your own brand value.

In this highly competitive world, it is very important that your business should stand out; otherwise, you won’t make it. Rafael Romis from Generate Culture and founder and CEO of Weberous has a lot of experience when it comes to developing websites and helping people with their brands. He shares what he calls The Unicorn Principle, which is finding what makes you unique that your audience cares about. Once you have this down, you will definitely generate a ton of sales. The same way with podcasting, you have to identify your niche and connect with your audience. Learn how to break into a very crowded marketplace and find what stands out about you that will make people care.

It is very important to distinguish the different kinds of products you sell, the services you provide, and the audiences you want to attract or speak to. Having multiple different domain names is a really good way to do that. You can have multiple domain names pointing into one website, and that is a really important thing to understand and to consider because you may have multiple brands. Tom talks about the pros and cons of having niche blog sites, as well as the factors involved in managing and maintaining them.

We all have goals with our podcasts. Some of us aspire to become an authority in a particular niche or simply become an influencer that provides inspiration to other people. However, not many can effectively reach these goals because of one important thing, the voice. Our podcast voice matters in building influence and authority. Helping us with that is Dr. Miluna Fausch of the voice training company, Pitch Perfect Presentations. She talks about how to speak with a purpose and getting what you want to accomplish. She lays down some struggles that people often encounter – from interview dynamics to that of self-confidence, and gives insights on how you can start your show and get into a better voice.

There are so many things that podcasters do out there that doesn’t serve their interest. It’s the same with authors and speakers. There are so many tools that the world gives you that’s not serving your best interest and serving your overall. Your authority and ability to sell your books or your speeches or whatever it is that you want to sell is not helping you. Juliette Dillon Clark developed her own publishing company, Super Brand Publishing, to do just that – to make sure that authority, that sales process, and the best tools come back to you. Juliette shares her amazing advertising experience and talks about her platform and her mission to help podcasters grow their platforms and their businesses and turn into authors.

Underneath everything we have done as podcasters, what we most want is for us to have impact on other people’s lives. That is the true measure of success and Wendy Lipton Dibner, M.A. shows the ways and importance of building podcast impact. As a bestselling author, internationally-recognized authority on business acceleration, President and CEO of Professional Impact, Inc, she brings a number of great and valuable insights on what it truly means to have a greater impact and have that measurable difference we could make in other people’s lives through our content. She lays down how you can apply some mindsets on the way we think about podcasting, highlighting the tremendous responsibility we hold when it comes to providing something meaningful to listeners. She then gives a peek into her event, Move People To Action, and telling us how we can truly become thought leaders in our fields.

We’ve all encountered a number of promises from various marketing sources offering some hacks that could get your podcast top the apple charts. But these promises tend to not live up to what they say, and so you need to pay extra close attention to this: know the difference between subscribers and listeners. Many claim that they could boost your podcast all the way to the top by gaining you a number of subscribers. However, this does not work in the long run. Subscribers do not guarantee listeners. They could well subscribe to your show without even listening. Learn more as to how you can truly gain high ranking in the Apple Top Podcast Charts, reassessing whether you have valuable listeners—those that eventually take action—or merely subscribers.

In this day and age, sticking to one platform for your business or show is not enough. People are everywhere; that is why you need to spread out more to get more connection and reach more people. This method is called syndication; and here, we break down the things you need to know about how to do it. Starting off with the announcement of Blubbry about their PowerPress plugins, we relate that to what it can do for your show and overall site such as using emojis. We also talk about the other PowerPress function called Skip to Position—how it can affect you and your listeners.