Feed Your Brand

Many people don’t make the most out of the publicity and the press they get. You know how hard it is to get someone to write about you; it’s a little easier getting podcast interviews. Still, leveraging publicity and those interviews as well is important. What can you do to make the most out of the publicity, the press, and the interviews that you are getting? Tracy shares three categories of things that you should work hard on to make sure that you are utilizing that publicity to their most potential, and putting any of your press articles, anything that’s written about you, any interviews you do, and use them to help build up tremendous authority in the marketplace.

Many of us in business are very familiar with using a sales funnel. We’ve all heard about sales funnel and/or used them as ways to market our business, Facebook Messenger marketing using chatbots in particular, which are like ClickFunnels but within Facebook Messenger exclusively. This is becoming increasingly popular because of the rates of responsiveness and conversion. Ian Smith from Evolve Media is one of the premier experts in doing this. Ian shares what’s unique about all these chatbots and Messenger marketing from a fresh perspective. There are so many different ways to reach people over social media and market your business, but these chatbots are very effective and a very new modern way to do it. It’s the hot new marketing method and we’re going to learn all about it from Ian.

As podcasters, we come to a point where we have to question whether we should list our podcast as explicit or not. Sometimes, no matter how much we keep our show clean, we can’t help but have people come in for an interview and utter words that are unrestrained or uncensored. So where should you place yourself in this dilemma between explicit and non-explicit podcasts? Follow through as we take a little dive into the topic and give you some recommendations on what to do.

In order to be found, you need to be searchable. To be searchable, your brand must transcend across audiences. The online world has made this very crucial. With so many competitions around, it is easier to get drowned and be lost. One of the best places where people search is YouTube and having a good title is very important. Tracy gives out the best YouTube Video Titling practices. Learn how to configure your titles, descriptions, and channel on YouTube. Find out the best practices to completely optimize the platform the best you could. Get to know the kind of content you put in and where exactly to put them. Get found and feed your brand.

Some, if not most of us here, aspire to be speakers some day to impart to the world the things we can add to the greater knowledge and to ultimately inspire. Yet it can be challenging to do it, especially if you’ve never had formal training or if you find how most of the coaches are men. However, we women are different and need different things. We prepare differently and therefore speak differently. Tracy gives some pro speaking tips for women, from what women need to do to what they need to prepare before a speaking engagement, focusing first on the things we need. Learn what appropriate dress to wear as well as some accessories to have to truly make your talk conducive and effective.

Disruption is happening all around us all the time. When we look at the things that are going on in the social world and the way that the world is marketing today, the way that we’re selling is disrupting and everything is upending itself. Business growth strategist Mark S. A. Smith has been at the forefront of all that for decades now. He has a great understanding and insight into how customers think, how they make decisions, how we react and how we buy things, and what consumers and/or business to business or multilevel purchasing works. He says that hasn’t changed at all. It’s just the strategy, tactics, and the process that we use along the way. Mark shares some tactical and strategic podcast selling tips and explains why he started a podcast and how it’s been going for him.

Many people who want to get into podcasting would naturally overlook this question: “Does Podcast episode order really matter?” Tracy dives in deep and gives you answers by saying it does while taking you into the steps on how to do it. The order is the journey you want to take your listeners to. It is then very vital that you get it right and make sure that you’ve figured out the purpose of where want them to be. Should you go for straight topics or straight interviews? When should you switch it up? Learn all of this and more!

People who are starting their podcasts or even those who are still thinking of it yet must know the importance of podcast brand authority. In fact, it is one of the motivators why people start their podcasting. It helps establish them to become an authority or an expert in their industries. However, this is not as simple as it sounds and that’s why we’re going to explore what does podcast brand authority really means. We’ll look deeper into how to expand just beyond the podcast universe and out into the larger market. Learn as we discuss about taking it out to the search engines and across your platform, and leveraging on that to your advantage in establishing social proof.

As podcasters, one of the nightmares that could happen is to find your newly published episode gone on iTunes or Google play or other distribution channels. This could happen when your switching podcast hosts without minding your RSS feeds, the backbone of your podcast. When not executed properly, you may end up losing most especially if you’re a DIY podcaster. Tom breaks down the how to’s of switching RSS feeds, giving the old way and the new. He discusses the nature of RSS feeds as well as the problems that might occur and introduces the 301 redirect as a solution.

When you talk about what makes the best podcast interview questions, you have to talk about the mindset that goes into it. A curious mindset is always the best place to start. Being in that growth mindset helps set the tone for everything you do. You have to look at it from the perspective of learning something and connecting with people so you can put the same energy in it around the fact that people who are watching might learn something, too. Open-mindedness curiosity and networking that add to both your interview subject and your audience is going to make for a better interview no matter how you go from there and no matter what question you ask. Learn how to structure the best podcast interview questions as we delve into the seven types of questions you should ask.