Feed Your Brand

A big part of digital marketing strategies is to use blogs to get your website listed and ranked higher in any Google keyword searches. Selecting blog categories is very important, especially if you’re already on 50 episodes, because it helps your audience when they are searching for a specific topic. The right blog category can help your ranking in Google search if a keyword phrase is configured to focus on that blog post. Another important aspect of podcast blogs are tags which are words that are identified to be relevant to the post. It’s similar to when you are posting a video on your YouTube channel, iTunes, Google Play and Stitcher. They use the same tag system when they index an episode out.

Music has completely different copyright laws then when you are publishing a book, an article, or an image. The music industry in America is the most heavily regulated industry when it comes to copyright laws. As a podcaster, you don’t want to mess up this part of your show. As it is your show, you are free to do whatever you want. The last thing that you need is your show taken down without notice because you’ve been doing things that are unethical with music rights. Get educated on what’s acceptable and unacceptable in the legal system of using music for your podcast.

How do you effectively promote yourself, your business, or your brand? Maria Ngo and Ray DuGray are happily married hosts and producers of a several celebrity talk shows where they showcase some of the world’s most successful and influential people. They specialize in positioning clients through the power of media interviews. Maria and Ray take us on a nice tactical tour of what they do and shared that one of the most effective strategies to get media exposure is to use video as a tool to pitch yourself to the media to get interviewed on TV shows.

The Traffic & Conversion Summit held in San Diego, California last February 26 to 28, 2018 was very large marketing conference that was attended by over 6,000 people. The event was packed with information and content with a theme that centered around new traffic channels, new conversion breakthroughs, new selling models, and ultra-current breakout sessions on topics such as Facebook Messenger, Facebook video, Live video, email marketing, web blogging, content marketing, podcast strategies, and more. Tom and Tracy share their takeaways and top hacks and tips to attract traffic and increase conversion rates.

Marketing is influenced by sales and people act positively when they are influenced positively. Dustin Matthews is on an interview tour, going from one podcast to another, showing entrepreneurs that this is a good and fun way to promote sales and marketing. Podcast guests have this dilemma of sounding like a robot when they put their same message out again and again. Dustin’s simple solution is to customize your message. You can do this by knowing who your audience is and what kind of dialogue they want to engage in. He shares that the best podcasts he’s been on are the ones that made him feel like he was having a conversation with the audience.

The definition of media relations overlaps public relations in a sense that are both content marketing, content creation and earning coverage for companies to tell people who they are and what they do. These three aspects, visibility, reputation and lead generation are all important work for a podcaster. Lucas Miller, Founder and CEO of Echelon Copy LLC, learned that audiences appreciate brands that are authentic. Next, visibility follows because you are there when people need you to be there. Lucas shares that having a social proof to back you up, and tell clients that people think you are important, is huge if you are looking to gain influence.

As an entrepreneur starting up, it is important to launch on the right runway. Strategically and tactically placing your clients to expand your network is what Jeremy and Brielle Slate do best. Their podcast interview service Command Your Brand helps podcasters become icons in their industry. Jeremy and Brielle share their story of how they got attracted to podcast guesting and explain how your expertise needs to line up with the audience and the host of the podcast you’re getting interviewed on.

A lot of businesses are now looking at podcasting as an effective tool for marketing their brand. What’s cooler about this is more people are starting to listen to podcasts. So if you are an entrepreneur of any level and brand, podcasting is a leveled playing field. This was one of the most important messages sent during the Podfest Multimedia Expo 2018. It doesn’t matter if you’re an indie podcaster going up against a corporate produced show, you can compete and build an audience by the thousands who are loyal and engaged to your brand. Learn what Facebook Live is going to be doing different this year and what Feed Your Brand’s number one student has learned from the event.

Every podcaster needs to sound confident because they are marketing their show using their voice. Having a “fake it till you make it” attitude can work, but only to a certain degree. Confidence Queen Chelsea Lee Rock’s solution is to find a confidence booster that will help you find the power to get your message gets across. To do this, think about the positive things that you like about yourself and build on that. Instead of saying “This is stupid,” say “This is brilliant!” Chelsea shares her experiences and insights using her voice as a career to help you build professional techniques as a podcaster.

The brand of a product, service or content delivers a promise to the consumer. It needs to be there from the very beginning so that people know that you are different and relevant and they will choose you over your competition. Expert in sensory branding Gerry Foster believes that once you pinpoint your uniqueness and elevate it, clients will go to you and think that you are the better choice. Business owners as well as podcasters need to see a clear vision of what their brand is so that they can take their clients and listeners from where they are to where they want to go to. Learn why people have preferences for their favorite brands and how the three levels of branding can separate you from the competition.