Feed Your Brand

YouTube is an amazing advertising platform and the video consumption is incredible. However, there are a lot of question marks in people’s minds about YouTube and YouTube advertising. John Belcher of AdSkills has a brilliant strategy for how you can advertise to get more subscribers to your channel. AdSkills is a company that not only teaches people how to place ads and make money placing ads, but also helps to certify ad buyers. John says people consume and appreciate the products you put in front of them, and they don’t mind seeing ads there because it’s not in their personal space, unlike Facebook. His team help put together really good ones and make sure that the ads show up to the right people. John shares some of the most important things people should know about YouTube and YouTube advertising.

It’s great to have a podcast, it’s great to have a blog. All those things are fantastic in working to get organic traffic, but at some point, you got to start paying for stuff and the ones that are doing better are paying. While working for the Google AdWords team, John Belcher saw a gap between the average company’s advertising goals and their ability to leverage paid traffic to make them profitably. John is the genius behind AdSkills, a company that not only teaches people how to place ads and make money placing ads, but also helps to certify ad buyers. He says talking to the right people at the right time with the right message, and getting them the right particular product or pricing based on where it is they’re at is what’s going to turn paid into paying traffic. John shares the steps people have to think about prior to starting ad campaigns and talks about how AdSkills teaches people how to get the two Cs, confidence and cash flow.

A trend we’re seeing especially with a lot of newbie or beginner podcasters has to do with how they format the title of their episode. It’s what we call The Title Trap that some people seem to be falling into. New podcasters are creating the titles for their first three, six, or ten episodes trying to promote their brand by having the same important words at the beginning of every title of the podcast. That’s great for branding and for SEO, too. However, if you label every episode with the same few words at the beginning, your episode is going to have that showing in podcast player apps and not your unique title. In this fast-paced world, that title has to show people what that episode is going to be about even in that truncated version or else they might just skip it. There are pros and cons to everything. What’s more important to you, is it branding or is it that unique title to make sure everyone is catching every new episode?

We have been producing podcasts for a long time now, with over 530 episodes and counting in the past couple of years. Over that period of time, we have invited many guests from diverse industries to our shows and have succeeded in having meaningful discussions with them that brought immense value not just to our professional as well as personal growth, but more importantly, to our listeners as well. If your goal is to become a sought after podcast guest, or even an effective, binge-listen worthy podcast host, we are sharing five major pro tips for you that will definitely help up your game in the podcasting arena.

Seo is constantly changing and the people who are making money are the ones who are staying ahead of the curve. Over time, SEO is still is where the power is, and out-of-the-box thinking is a pre-requisite for successful SEO. As an SEO expert, consultant , and bestselling author, Stephan Spencer knows how to take what you know with SEO and help make stuff sell. He says that building an audience in podcasting is a wonderful thing in and of itself, but getting the most out of it to make a blog post for your website has real value. Stephan shares a few tips on optimizing SEO podcasting and what is most important today in the digital marketplace.

For marketing and advertising firms, there’s this big awareness for brand safety, thinking about your brand or your show and preparing it to be friendly for advertisers to want to have. It’s not just about the technical aspects but also the bigger picture issue regarding your brand and how it’s perceived and will be perceived by advertisers. You’re going into podcasting because you intend to be an influencer of some kind. Whether or not your intent is to take actual advertisement from major brands or brands that are out there, you’re going to be an advertising platform for your own joint venture partners. You want to be a good partner and a responsible influencer to your listeners. With that comes a lot of consideration from the beginning. Learn the considerations that you need to have some background information on and what brand safety really is all about.

Top-notch digital strategist Liz Carter lets us in on how to maximize a virtual summit’s benefits for your speakers, registrants, and your brand in this episode of the Feed Your Brand podcast. Liz discusses how she organized a successful virtual summit with over 3000 attendees, despite having only 60 people on her email list. Disenchanted with corporate America after more than ten years as a digital marketer, she took the leap and is now a free agent who is passionate about helping women conquer the digital world, as well as in helping grow businesses with actionable strategies that promote authenticity and collaboration to create a genuine relationship with your audience. She details strategies on promoting your brand by being recognized as a thought leader and how virtual summits are an excellent tactic to grow your email list, which is still at the core of converting leads.

When you’re starting a podcast, it’s important to consider a few things such as what podcast platform to use and also the pros and cons of them. The whole idea of podcast websites is not only are they trying to simplify the creation of a website, but they’re trying to give you a one-stop shop for hosting your podcast and your website and publishing your podcast episodes to iTunes, Stitcher, Google play, and all that, and publishing your blog post at the same time. Our top three criteria for choosing a podcast website are it needs to be Google-friendly, it should be very easy to add content on a regular basis, and it should support your primary domain or main URL because you’re building equity into your website. Read on to learn more about choosing the best podcast website and to check out our best and worst list.

Google will find you if you do a great job indexing yourself and if you show up and deliver the service or product that you are marketing. Getting 50,000 searches isn’t impressive to Sean Kavanaugh. It means you’re popular and that’s all. What he says you need to ask yourself is are you there for those people that find you valuable? Sean explains how authority website power has been misunderstood. The common misconception has been that if someone types their name on Google, they need to come up first. Content marketing goes beyond that and helps you capture people who don’t know about you, but need your service or product.

Should you YouTube podcasts or should you not? If you look at it from the SEO standpoint, you should. Google owns YouTube. Every keyword and every tag you use when you publish that video will show up in Google when people are searching for that keyword or tag. This means you get more visibility. As a podcaster, it is always a smart choice to re-purpose your content in whatever way possible and in as many places as possible. Whether you’re doing a live video or just a pre-recorded one, going for a YouTube podcast is an easy step to make if you’re aiming for more Google power.