Feed Your Brand

Keeping your brand in line and sending out your message is essential for every business owner. Having a visual representation of your message can help in attracting your target audience, and it makes for great and inspiring aesthetics as well. Impactful photographs is another faction within the art of storytelling. With Facebook and Instagram, the power of photos have become even greater to deliver a message, evoke emotions and reflect personalities. That is why a photograph is not just a photograph for award-winning portrait photographer Courtney Paige Ray. There is a story around it. Learn how Courtney beautifully captures emotions and attitudes that send a clear message and connect with people.

Getting your business out there and getting it monetized is the main reason why PR has been around for many years. It is considered a necessity. Now that podcasts have become a powerful tool to promote and boost a business, hosts need to learn that it’s not about pitching your podcast, but about pitching you and why your podcast is relevant to what is happening in the world. Podcast launch PR expert Dave Farrow pitches the story more and not just the expertise, so you can attract listeners and establish a level of familiarity. Learn more ways to get your network working for your podcast.

Podcasts and podcasters have started to move over to that spot where the show doesn’t just entertain, it also influences people to be better and do better. Athena Rosette started her podcast because she wanted to develop a side of her that is internal and thoughtful in a vocal perspective. She was able to connect and grow with her audience by having an authentic podcast voice that soon led her to realize that podcasts can be a platform on a spiritual level. Learn more about Athena’s passion of giving her audience unique experiences as they listen to her show.

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Technology and digital marketing is coming full circle once again with radio podcasts coming onto the scene. Podcasts broadcasting live on the radio is not bad thing, but there are some points that might not fit your digital marketing goals. These radio pitfalls are often not seen readily like the following: the content and the type of audience which can sometimes lead to brand confusion between the radio station and the podcaster. The fact the radio shows involve no tech is appealing to many, especially to new podcasters, but there is a need to know what they are getting into and what they will be getting into once they decide to part ways with the station. Learn more of the podcast pros and radio show cons and why there should always be an exit strategy from the very start.

Podcasters building a business usually don’t have a strategy when followers start to pour in, while there are others who aren’t getting enough customers. A good funnel starts with good communication with followers that will help identify an ideal market. Instead of pushing sales faster, adding value to the campaign is a wiser move. Jean Ginzburg has been in the digital market for 11 years and the best-selling author of Win New Customers. She believes that identifying your customer avatar is the first step in good digital marketing strategies. Understand your audience’s pain points and work on those to build a relevant and valuable content. Learn more of her strategies in reading data and optimizing digital campaigns.

We’ve got a subject that not a lot of people like to talk about when it comes to their own podcast because they want everyone to love their show. I want everyone to love my show too. I’m no different than any of you. There are going to be people out there that don’t like what you’re doing and are pretty negative when they communicate with you. We thought we’d talk about some of those types of people and how to deal with them.

Start with purpose, intention and goals. These three can make the difference in any business. Like marketing and advertisement guru Jay Abraham, every business owner’s goal should be to sustain a relationship with his clients with the intention of being the first investor in a relationship. Add this with being authentic to your brand and finding others who have similar goals, this turns into opportunity gap marketing. This is the ultimate competitive advantage that truly serves the people. Jay Abraham shares insights on how power partnering will make a difference in your business.

It is always a great idea to get a mentor or a coach once you decide to get on the path of improvement. Business owners and podcasters are the same because they don’t know what they don’t know and one way to improve is letting someone else in to tell you what you need to do. However, there is no need for a podcast mastermind because they cost too much and are just a bunch of people who are at the same level as you are. What is needed specifically are mentors and coaches that are leagues better, more advanced and diverse, because they can fill in that gap between you and them. There is a need for coaches and mentors because there are podcasters that still feel like they are a novice, and with this comes their understanding that there is room for more learning to do things differently and do things better.