Feed Your Brand

Being consistent with the content of your brand is key to podcasting. Having a podcast plan no matter what day of the year it is means that you have a clear vision of what you want your listeners to take away from your podcasts. Join Dr. Minette Riordan as she explains how having a podcast plan will help you connect with your listeners.

A very important point that most podcasters encounter at one time or another is podcasting fears, of which there are at least three: 1) the inertia of podcasting where you have all this anxiety of starting and recording that first episode, 2) the fear from thinking guests might not want to come on your show, 3) the last being the question of, “Is anybody actually going to listen to me?” There are some tactics and tools that people can use to get through these. There is a process we use to help push through those fears and get to that great place where you find your voice. It might surprise you to know that some of the smaller podcasts, the podcasts that have tight niches, are the ones that do the best in terms of transaction and conversion. You just need to speak from the heart and have something unique to say. Always realize that there are many benefits to podcasting and there is a path to achieving that.

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For those podcasters who are struggling with gaining success and exposure, you will learn a lot from John Livesay, The Pitch Whisperer. John has this amazing ability to connect. He helps salespeople become magnetic storytellers with the ability to make irresistible offers. In other words, he teaches how to pitch yourself from invisible to investible. Like everyone else, he started his podcast without knowing anything about it. He was nervous and apprehensive to ask guests to be on his show. He started with a certain format or idea in mind and pivoted to what he wanted to focus on. John’s big thing for podcast success is learning how to ask for what you want and get a yes.

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One cannot deny social media’s power and influence today. It seems to be in the very fabric of everything we do, and it definitely won’t be going away anytime soon. In fact, it has continually been growing, which is why you should not miss this opportunity. Social media is an integral part of your platform. If you’re not everywhere today, then you don’t exist. Tracy Hazzard shares a five-step social media action plan to help you leverage social media to grow your business. Take advantage of this social media master class to really get your brand message everywhere.

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Creating original content is the name of the game today. It is the key to increasing traffic to your website and increasing Google keyword ranking. The best foundational way to build your platform, grow an audience, and organically market and grow your business and exposure on the internet is through creating written content. And the most efficient way to do that is to use podcasting or videocasting as a tool, then convert it into written content. Sam Natello of DotCom Global Media has been around since the beginning of the internet, and he deals with all different aspects of doing business online. He shares producing great content is the absolute number one thing that Google looks for. Learn how to make new, fresh, original content that’s relevant to your industry from someone who’s seen it all, been there, and done that.

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Creating original content is the name of the game today. It is the key to increasing traffic to your website and increasing Google keyword ranking. The best foundational way to build your platform, grow an audience, and organically market and grow your business and exposure on the internet is through creating written content. And the most efficient way to do that is to use podcasting or videocasting as a tool, then convert it into written content. Sam Natello of DotCom Global Media has been around since the beginning of the internet, and he deals with all different aspects of doing business online. He shares producing great content is the absolute number one thing that Google looks for. Learn how to make new, fresh, original content that’s relevant to your industry from someone who’s seen it all, been there, and done that.

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One of the major concerns for podcasts is having great guests. Jennifer Spencer, however, believes it goes both ways. She says that to attract better guests, you have to be a better podcast host. You have to improve the game on the host level. You don’t rely on either having a host do everything or having the guest do everything. It should be a joint collaborative effort to really make the most out of every episode. Jennifer shares that taking that relationship-first focus has really helped a lot in terms of matchmaking the right host and guest for each show to end up with a better listening experience for people that are tuning in.

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One of the major concerns for podcasts is having great guests. Jennifer Spencer, however, believes it goes both ways. She says that to attract better guests, you have to be a better podcast host. You have to improve the game on the host level. You don’t rely on either having a host do everything or having the guest do everything. It should be a joint collaborative effort to really make the most out of every episode. Jennifer shares that taking that relationship-first focus has really helped a lot in terms of matchmaking the right host and guest for each show to end up with a better listening experience for people that are tuning in.

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Inc. is a top American weekly magazine that publishes articles about small businesses and startups and features everything you need to know to start and grow your business. It is also one of the best platforms to get your voice heard because the power of that bigger media name next to yours holds a great level of authority. Being a columnist for Inc. really does help give more authority and more power to your brand. Tracy Hazzard has been an Inc. columnist for over two years now. She shares some tips and nuggets on how to become Inc. columnist and get you that wider audience.

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We often hear about the open loop technique to inspire curiosity and spur action. But what is it really? For most of us, open loop content is a mystery or a teaser. It’s what keeps you hanging on the edge of your seat. Open loop content is effective at getting and keeping your audience’s attention because our brains are wired to seek closure or fill in the blanks. This works on the premise that open looping something that the brain can’t fill in will leave you anticipating and excited to find out more. In other words, you stay glued to the page until you get some answers or you’re satisfied. Open looping future, as well as past content, will have people hanging on to hear what’s next and what’s coming up in the future.

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