Feed Your Brand

The digital world is always changing and SEO or Search Engine Optimization has changed a lot in the last ten years. It has become unnecessary in the world of digital marketing and in the world of your website today. With 1.3 billion websites today, it’s hard to be heard on Google. But believe it or not, it is not necessary for you to have an SEO manager who helps you get search engine optimization on a daily basis and getting you ranked in all the top keywords. You only need three things – an updated website, good and relevant content and advertising. Learn how you can apply these to optimize your site, grow your business and keep it thriving.

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Whether you like it or not, Google does hold the keys to the castle of marketing on the internet today. All the pay-per-click values are assigned by them, and they are the place that you buy and pay for ads. At the end of the day, the key to ranking on Google and being able to make money through your content comes down to the written content. With 1.2 billion websites on it, the entire world is going to Google to search for answers. How is your platform holding up in the rankings? To determine this, we use a five-point platform evaluation for platform reviews. The five things to check are their web, their social media presence, their influence, their content and then their promotion. The most important thing to remember is originality is the key. Google cares about original content, consistently and constantly provided, and making that content available to the world.

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What defines an influencer? It’s one of the most important things to look into when you’re trying to find the perfect podcast influencer to guest on your show. You may easily think anybody who’s very high profile in media, whether that’s old school media such as print, TV and radio or social media, somebody who has a lot of exposure and who’s always under the limelight is probably an influencer. It is not always so. If you want to power your site and your podcast, if you want to get more business, there’s a very big difference. Sometimes even a celebrity delivers you no traffic. What you’d want are influencers who are going to deliver you their audience. They’re going to be great at pushing out your message because they’re going to be so excited about being on your show that they’re going to tell everybody and put it into their website. When looking for guests for your podcast, the relationship should be mutually respectful and beneficial. Learn some pro tips on how to do your research in this regard.

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Is it better to be a podcast host or a bestselling author? Which one has more authority? We think being a podcast host before trying to put out a book can have more influence nowadays. Having a podcast can actually help you when you do release a book. If you check it out, the number of podcast hosts being interviewed on regular late night shows and political shows are tremendously increasing in frequency and popularity. The same thing is happening in events. Podcast hosts are being sought after as speakers for events all around because there’s a significant difference and weight to them. When you have a lot of listeners and you can carry an audience for a long period of time, it says three things about you - you’re entertaining or edutaining, you’re delivering good value, and you have audience authority, all of the things event promoters want. So if you have a choice between starting a podcast or writing a book, start the podcast. It will help you write the book and also give you the authority to be able to pitch that book later.

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What are visual impact graphics and how they are different from the other graphics we see out there today? Visual impact graphics are feed stoppers. They’re the stuff that stops you when you’re scrolling down your social media feed like Facebook. That’s the ultimate goal of visual impact, and that’s what we want. Consistency of graphics for highlighting your content from day today and week to week is not what you should be going for. The visual way that podcast graphics looks with the layout, color placement and type face, where all look the same from one to another, rank much lower than ones that are different. Different people look at different things. One of the things that you should strive for is having a unique image, a unique header, and even unique colors from week to week. You basically want to make the majority of the image look different. See the difference when you mix up the font colors, the background colors, the images you choose for your podcast graphics.

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The term authenticity is being thrown around a lot, especially in marketing but what does it really mean? So many brands are slaughtering their own brands by not being good to their customers and by not being authentic. It’s hard to hide your authentic self when you’re podcasting or video casting. Your audience who listen to you either on video streams or video or audio programs in a podcast can tell when you’re being authentic and when you’re not. The brands that are more authentic brands are actually doing better. Know more about what it means to be authentic and why that is so important in relating and connecting more with your audience, and learn some pro tips on how to be authentic in your platforms.

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One of the things that are found to be tremendously effective as a podcasting tool is Ego Bait™. Ego bait is you saying something so flattering to the person’s ego or something so wonderful about them that they can’t help but share it and embed it in their website. It might also be something brilliant they said as they were interviewed, how they answered a question or a quote from them. It doesn’t always work as well with views when you say something about them that is flattering, but when you do it in context, it becomes a little bit better. It all depends on your audience and the ego level of the people that you’re talking about. Learn more about Ego Bait™ and discover the process of how you can do it and implement this strategy in your business.

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You hear it all the time from marketing agents and PR firms, “You need a platform.” What does a platform really mean? The simplest analogy for it is to imagine it this way. A platform is a stage that you stand on. It’s your event room. The bigger and taller the platform you have, the bigger your audience will be. The three major components of a good platform are your website, social media platforms, and an influencing network. Those three things will grow your platform the fastest and grow it consistently and make it even. You need to build up that foundation all at the same time if you can. You can greatly benefit from it through web traffic, your friends, and followers, all of the things that are a part of your mail list are finding you and they’re seeing what you’re posting every single day.

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When you’re in the early stages of considering how you’re going to get your message out to the world, one of the most important things to have is a branding conversation. Using your company brand as your podcast show brand may not benefit you, unless in special circumstances where your brand really is you. We have seen it be not in your best interest, and it does not do as well if your podcast show brand matches your company name or if there is a clear distinction between the company brand and your podcast show brand and/or videocast brand or whatever that might be. When we see that, they are less effective and they draw less audience. At the end of the day, what you want to talk about is what your company can offer. You want to have an ability to have a broader topic because you can reach more people through that broader topic than you can if you keep it narrow to only what you sell or only what your business is about.

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As a business owner, you may not know it buy you are probably on a marketing rollercoaster. You know you’re on the marketing rollercoaster when you work really hard to blog post and Facebook and Tweet and you send out all these messages and you make videos. Then you go to a business conference or an event and they talk about things you might have not known. You get all excited and run real fast to do a bunch of marketing and get more business out of it. All of a sudden, you get too busy and comfortable and aren’t working on your business as much to promote it. You drop off on the marketing and then start to go down the rollercoaster. You’ve taken a deep dive and you start to panic as you’re hitting the bottom. You have that dip in revenue that comes from the dip in the rollercoaster. Understand that the marketing rollercoaster hurts you everywhere. It hurts your brand, it hurts your revenue, it hurts your Google authority. Learn how to get off the marketing roller coaster so you can avoid those dips in marketing as well as revenue.

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