Feed Your Brand

We have a really fun interview with someone that I really enjoyed being interviewed by her in the past because we share this common trait of being genetically unemployable. That’s the name of her brand. Emily Leach is just one of the most amazing powerhouses. She just goes and is so passionate about the solopreneur, freelancer, gig economy, whatever you want to term it. I really wanted to bring her on personally because this is our show. When we find somebody really interesting, we want to bring them to you because we think you will too. She is one of the more interesting people I’ve interviewed in the last couple of years from Inc. as well as I spoke at her conference and I just adored the way that the conference has run. It was called Freelance Conference and #FreeCon, which was the giggles that was going around Facebook when I started posting about FreeCon. It was absolutely fun though. It was an amazing event in terms of the quality of people. The passion that she has just comes through everything that she does. She really is just so strongly aligned with this community of freelancers and solopreneurs that don’t have support system. They want to go beyond the conventional job and they want to be on their own, and they have all of that drive in them but they might be missing network, and skills, and tools, systems, whatever it might be. She really wants to bring that to them.

Let’s hear from Emily because she’s a fascinating person and we just really wanted to bring you her story and how she does it. She’s got some great tips on how to get sponsorships. Whether you want them for your show or you want them for your next event, listen to this.

The holidays are literally just around the corner now, and you’d think podcast listeners would dial down their media consumption, ironically, they don’t. Listeners will always want new content, but this doesn’t mean podcasters don’t have a breathing space during vacations and holidays. The key is to bank on episodes so you really don’t need to ask whether you should run podcast replays or a new episode. Planning ahead will allow you to make a compilation of excerpts from previous episodes that share a common theme or subject which in turn can make for a good special episode. Find out more how you can stay consistent and relevant by either making hybrid episodes or just post one new episode for the week.

A good brand, product or service by itself can never guarantee success if it doesn’t sell on the market. But with strategic sales and marketing, an average product can become the top item. This is how rapid growth expert Matthew Pollard has proven that introverts can outsell extroverts. As a podcaster himself, Matthew shares why potential podcasters need to first find a strong message that will resonate with their demographic to separate them from the rest. One of his strategies for podcast sales acceleration is using his Netflix model of podcasting that will help podcast become a show that entertains, inspires and earns money. Find out how you can niche strategy so more people will not just listen, but also connect, take action and accelerate sales.​

We’ll address an article that came out in Forbes from the Forbes Agency. It’s their own media agency that talks about ad results. They survey and they make an assessment of different ad types and different things like that. They’re talking about podcast ads. They called it The Podcast Ad Playbook: Baked-In Versus Dynamic Insertion Ads Explained. I looked at it and I thought, “I think they’re two years out of date.” I read this article and was quite shocked.

Podcast hosts as influencers have a strong responsibility to provide valuable and proven expert guests. Guests become immediately (and permanently) associated with your brand and with you so care needs to be taken with who you invite and you research and vet those associations.Former government counterintelligence agent, Justin Recla explains why background vetting speakers for events has become such an important part of their business and has emerged as a way to operate in greater transparency and service to attendees. He also talks about ways for podcast hosts to do some digging and look into potential guests.

Podcasts are just one of the handful of ways to consume information in this digital age. And just like news, the title needs to tell the story of the episode at one go. For Tom and Tracy Hazzard, the best podcast titles are short, precise, engaging and educational. Learn the techniques to writing engaging and compelling podcast titles that will pull people in to listen to your stories.

To promote and sell your book, you need to have clear messages that work to make people interested and answer the question: why they should invest their time and money? Creating content with global digital impact and appeal is a good way to get a solid author platform. Bestselling author of The Profit of Kindness, Jill Lublin believes that making space for a way to give back is a more powerful and profitable strategy. Whether a podcaster or book writer, getting yourself out there means knowing where to focus your values to make your ideas and messages to resonate.

Podcast binge listeners are the hyper consumers you want to attract for massive and fast growth in your downloads and listener base. They make up around 20% of the podcast listener base. There are two special classes of hyper-consumer binge listeners: Podfasters – those that listen at very high speeds so they can listen to more in less time; and Completists – those that listen to every single episode. Discover how attracting these unique types of listeners can boost your podcast fan base.

Instead of getting all the affiliates and sponsors, Jules Schroeder decided to pave a path of her own while enjoying life, love and career by putting herself in the shoes of her listeners. Podcasting your way to live events can be both scary and fun, but Jules will show you that focusing on value and the people who listen to you can make it an exciting experience. Never putting on a mask is the best way to show that your podcast is a reflection of the journey you are taking.

Figuring out the answer to “Should I do it now or later” means start podcasting now or miss the opportunity for people to listen to you as soon as possible. Doing the right things in the right order isn’t always apparent if you don’t know why you want to podcast in the first place or are unsure what your brand represents. Listen in to Tom and Tracy as they reveal how to overcome a road block every potential podcaster faces.