Female Purpose Podcast

This year, I went through the biggest brand evolution since starting FEMALE PURPOSE – and next week, I’m making it visible…

I’m taking you behind the scenes of my upcoming brand shoot in Amsterdam 🎬

The vision, the location, the wardrobe, the shot list, the decisions behind it – and how I’m planning to make the final assets actually work for my business.

Listen to the episode (there’s a personal story behind the name of this shoot that still gives me chills) and join my Telegram channel, where I’ll be sharing everything behind the scenes:

👉🏻 YES, I'M IN!

See you on the other side…

XX,

Do you really need to take your foot off the gas and do less – or do you actually need to do MORE?

💸 👄 🍸

More of what lights you up.

Inside this energetic, fun and radically honest interview, Courtney and I talk about why so many women are stuck in vicious cycles of healing and fixing without even realizing it – and how to break out of them. You'll learn how to recognize patterns of avoidance, break through your upper limits and gain new momentum in your business. Courtney also shares a personal story about her time as a track runner and what it taught her about winning big.

Connect with Courtney on Instagram @courtney.tidona and join her 30 day challenge Inertia 👉🏻 here.

Let's connect:

🔹 Visit me on Instagram @femalepurpose

🔹 Book a 30-minute Clarity Call

🔹 Join my Telegram channel

You're constantly told that transformation happens from the inside out. Heal first. Change your beliefs. Become someone new. But what if one of the fastest ways to change your identity isn't another mindset exercise… but something else entirely?

In this episode, I talk about why stepping into the next version of yourself doesn't always start by changing your thoughts – and I share a personal story from my own life.

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If you're currently evolving your business, refining your positioning, changing your offers, speaking to a new audience, or simply feeling like you've outgrown the version of your business that once fit – send me an email with the keyword “evolve”, and I'll send you my current 1:1 opportunities.

Let's connect:

🔹 Visit me on Instagram @femalepurpose

🔹 Book a 30-minute Clarity Call

🔹 Join my Telegram channel

7 months ago I made a radical decision: I decided to rebuild my business from the inside out. Having gone through a massive identity shift as an entrepreneur, I knew I couldn’t simply rinse and repeat what had worked before…

I felt the huge urge to change my work and business, but at the same time I didn’t know what that would look like yet. So in December 2025, I asked myself: “Why did I start this business in the first place? What was the vision? What did I want it to feel like?” Then I decided to strip away everything that no longer felt aligned, and started rebuilding from the inside out.

Now that the first months of 2026 have passed, it's time for an update. These are the lessons I learned – and what nobody tells you about going through a massive brand evolution.

Much love,

Nicole

PS: This is a longer episode, but it's solid gold! Save it and come back to it again and again.

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Want to apply for my brand new space that I talk about at the end of this episode? Send me a DM on Instagram @femalepurpose.

And if you're currently evolving your business, refining your positioning, changing your offers, speaking to a new audience, or simply feeling like you've outgrown the version of your business that once fit – send me an email with the keyword “evolve”, and I'll send you my current 1:1 opportunities.

Let's connect:

🔹 Visit me on Instagram @femalepurpose

🔹 Book a 30-minute Clarity Call

🔹 Join my private Telegram channel

Inside this interview, I talk to one of my mentors, Emily, about what it really takes to evolve your brand – and why sharing your truth, especially when things aren't going well in your business, won't dilute your authority, but reinforce it.

Connect with Emily on @emilyhubertsconsulting and leave a 5-star review if you got value from this conversation.

If you're currently evolving your business, refining your positioning, changing your offers, speaking to a new audience, or simply feeling like you've outgrown the version of your business that once fit – send me an email with the keyword “evolve”, and I'll send you my current 1:1 opportunities.

Let's connect:

🔹 Visit me on Instagram @femalepurpose

🔹 Book a 30-minute Clarity Call

🔹 Join my private Telegram channel

You've built a business. You've invested years in your craft, worked with clients, created results, and gained wisdom that no one can take away from you. So why does it suddenly feel like you're starting over?

In this episode, I unpack one of the most common and most damaging stories I hear from women going through an identity shift or business evolution – and I share why the language you use to describe your business transition matters so much, how it shapes the way you show up, and why reframing your story can completely change the way you move through an identity shift.

You'll learn:

If you're currently evolving your business, refining your positioning, changing your offers, speaking to a new audience, or simply feeling like you've outgrown the version of your business that once fit – send me an email with the keyword "evolve" and I'll send you my current 1:1 opportunities.

Let's connect:

🔹 Visit me on Instagram @femalepurpose

🔹 Book a 30-minute Clarity Call

🔹 Join my private Telegram channel

What does it really take to evolve your brand? In this episode, I’m joined by Ramona Oxenbauer for an honest conversation about what it means to let go of an identity that has made you successful, and build something even more aligned.

After years of building the well-known Aiming High brand as a business mentor, Ramona made the bold decision to double down on her true genius: creating Netflix-style productions for personal brands.

At the same time, she transitioned her entire business from German to English – a move that required courage, trust, and the willingness to be seen in a completely new way.

In this interview we talk about the emotional side of brand evolution, navigating uncertainty, trusting your own vision, and why your next chapter often asks you to release the version of yourself that once felt "successful."

If you're in the middle of your own brand evolution, this conversation will remind you that reinvention isn't about starting over. It's about becoming more of who you've always been.

Enjoy the conversation 🍸

If this episode resonates with you, I'd love to hear your thoughts. Send me a DM over in Instagram @femalepurpose or leave a comment below – I read them all.

Much love,

Connect with Ramona:

Instagram @ramona_oxenbauer

Apply to work with Ramona here.

Let's connect:

🔹 Visit me on Instagram @femalepurpose

🔹 Book a 30-minute Clarity Call

🔹 Join my private Telegram channel

In this episode, I share what I believe we're quietly giving up when we let technology do all the thinking for us.

This conversation was inspired by my own creative process, the launch of my brand new Substack column The Sunday Edit, and an episode by Athena Calderone.

It's not an episode against AI. It's an invitation to think differently about the role it should play.

Resources mentioned:

✍🏻 My new Substack column The Sunday Edit

🎙️ Podcast Episode with Athena Calderone

If this episode resonates with you, I'd love to hear your thoughts. Send me a DM over in Instagram @femalepurpose or leave a comment below – I read them all.

Much love,

Let's connect:

🔹 Visit me on Instagram @femalepurpose

🔹 Book a 30-minute Clarity Call

🔹 Join my private Telegram channel

In this podcast episode, I unpack a question one of my 1:1 clients asked me recently: “Am I allowed to build my business from the inside out right from the beginning – or do I first need to try all the funnels and strategies out there?”

And honestly?

I think this might be one of the most important episodes I’ve ever recorded.

Because my answer might just set you free. So listen to this episode… and then go build what only you can build 🍸

If you got value out of this episode, share it with a friend and leave a 5-star review – it would mean the world 🤍

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If you're looking for coaching and mentoring in a phase of building or rebuilding your business & brand from the inside out – I have some new 1:1 options for you. Apply HERE. You'll find more about me and my offers on my website.

🍸 Visit me on Instagram @femalepurpose and let me know what resonated with you.

This is not a course. This is not a challenge. This is not an offer. It’s an experiment to unleash the most playful, creative, unhinged version of myself. And you can join me in it for free at @femalepurpose.

The “WTF I Want Experiment” runs from May 8th to May 15th, 2026 on Instagram.

If you got value out of this episode, share it with a friend and leave a 5-star review – it would mean the world 🤍

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Going through an identity shift as an entrepreneur? Then join my private Telegram channel HERE and get instant access to game changing trainings.

Let's connect:

🍸 Visit me on Instagram @femalepurpose