Female Tech Exec

Female Tech Exec

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Female Tech Exec episodes

  • Digital Nomads in Their 40s and 50s in the Age of COVID

    My guest Elizabeth became a Digital Nomad later on in life.  In her 50's today, she shares a wealth of knowledge and advice about what it takes to be a digital nomad today and the impact of COVID on Digital Nomadism. 


    Elizabeth is a digital nomad running her company Thrive This Day while traveling the globe. An International Business and Life coach she has launched her podcast Entrepreneurs IRL to cut through the noise and misinformation about building a six-figure career in few hours a week while sipping margaritas on the beach. In real life it’s a bit different and her podcast shares the stories of the “messy middle” and proves that you’re not alone and we can get through this together.


    Find Elizabeth on her site at www.thrivethisday.com and her podcast here: https://podcasts.apple.com/us/podcast/entrepreneurs-irl/id1519007958

    45 min
  • How to Win a 2 Comma Club Award ($1mm+) by Relentlessly Focusing on This One Thing

    Today I talk to entrepreneur extraordinaire Sean Malone who has built and scaled multiple 7 and 8 figure businesses online by sticking to his knitting and relentlessly pursuing one specific goal and objective.  Listen to learn how to make it happen in a very competitive and increasingly noisy market. 


    About Sean:

    You can connect with Sean in his private Facebook Group at https://www.facebook.com/groups/SalesAscendersInnerCircle if you're the business owner of the main sales person in your company. 


    Sean is a serial entrepreneur. He has owned five different businesses. His strengths come from nearly two decades of studying communication, business, and professional sales, as well as tireless hard work. After years of testing, tweaking, and successfully growing a few businesses on his own (his biggest business success was taking his electronics company from $250,000 to just over $8,000,000 in revenue), Sean has helped guide 4 additional organizations into the 8-figures. All the battle-field tested methods that he uses are part of the core of the Sales Ascenders Selling Systems & their proprietary Ascension Selling Method. 



    35 min
  • Beware the Vanity Metric of the "Email list" + Busting False Myths on Using Facebook for Business

    In this Episode, I talk about the various tools inside Facebook to grow your business - which ones work and which ones are a waste of your time and what to look for when deciding whether to go after an email list vs. a Facebook Group. 

    We talk about:

    The Evolution of Facebook Engagement from the early days of the Facebook Feed, Page vs. Facebook Group, Finite Challenges vs. Ongoing Facebook Communities and the False Doctrine of the Email List.  

    44 min
  • How to Build a Successful Startup if You're Not of the "Right" Gender, Education or Ethnicity for the VC Club

    Today I'm joined by Brian Mac Mahon, a serial entrepreneur and founder of Expert DOJO, the largest international startup accelerator in Southern California. We talk about the broken model of traditional VC financing and the competitive edge to be gained by implementing the one key strategy as a startup entrepreneur (that does NOT rely on subsidizing a flawed business model with investment capital). Brian gives some tips and examples from his portfolio of startups for how real non-privileged entrepreneurs around the world are taking advantage of the new opportunities in a post-COVID world. 


    Prepare yourselves for a dose of straight-forward punchy Irish talk!



    39 min
  • The 3 Critical Mistakes to Avoid when Running Facebook Ads to a Paid Offer

    Last week, my business partner and I ran Facebook Ads for the first time to a paid offer - a 7 Day Facebook Challenge.  Although the Challenge has been a success, we ended up enrolling the participants ourselves, organically. And we hardly got anyone to join from our Facebook Ads. That's because the ads only really ran for a few days and we spent most of the time trying to get our Facebook account unblocked.  At first glance it was a mystery, because anytime we had a human review of our ads, the ads were approved and no violation of Facebook policy was found.  However, once I dug into it, three areas emerged as mistakes that we can correct going forward, which we plan to do.  In this episode, I cover these 3 critical mistakes, so you won't have to repeat them. 

    24 min
  • New Business Partner, New Avatar, Old Myth about Sales Busted - Business is Blowing Up!

    In this episode, I introduce a LOT of new things in my business and my life:

    1) My business partner Joe Brenneman

    2) Our new Avatar - female coaches in the low 6 figures stuck with one-off sessions, low prices and hourly rates

    3) Our new Program - The Category Queens

    4) And an exciting new Challenge, which launches on July 9th: "The Category Queen 7 Day Challenge to Define Your Ideal Customer and Design Your High-End Coaching Offer" www.thecategoryqueenchallenge.com.

    We also bust Online Entrepreneurship Sales Myth #1:  That all you need is sales ability and the quality of the product does not matter for building a coaching business.  

    1 hr 5 min
  • 3 Simple but Critical Legal Steps to Protect Your Online Coaching Business and Grow Its Value

    This is one of the most critical episodes for an online entrepreneur to listen to.  I talk to my attorney, Michael Jonas of Rational Unicorn Legal Services (Yes, you read right - he’s very cool and he’s very Portland-y :)

    We talk about some of the mistakes that could be making TODAY as well as some of the missed opportunities to grow the assets of your coaching business TODAY, even though you may not think you have any intellectual property (IP) -this is a common misconception - you do!

    The areas we explore are:
    1) Company formation and why it’s important to not just pull an EIN, but to incorporate
    2) Contracts and why it’s a mistake to simply pull a template off the Internet.
    3) Intellectual Property and how that can identifying it and protecting it can grow your business income and valuation.  The difference between Copywriting and Trademarking.
    4) How to start doing events in a Pandemic world in a way that protects you and your clients. 

    Find Michael at: Rational Unicorn Legal Services PC

    1 hr

About Female Tech Exec

From the publisher's feed

For the mid-career female executive in technology looking to reach the VP level and beyond. Join Lisa Kostova, a former Product VP and mountaineer, and guests for honest and real tips, strategies and…