Female Tech Exec

Carolina Millan is an International Speaker, Business Coach and Content Creator and a Social Media Marketing Expert. She’s also the host of the podcast “Beyond the Hustle”, where she interviews people like Russell Brunson, Gary Vee and others on business, marketing and mindset for online entrepreneurs. 

In this episode we cover a lot of ground, including:
- How to talk about racism, protests and other important issues on social media authentically.
- How to deal with difficult clients or clients that don’t do the work while requesting refunds. 
- How to avoid attracting the wrong client with the wrong expectations in  your marketing copy.
- How to authentically attract people to your products and services without exaggerating or lying on your funnel landing page.
- The importance of picking a clear market niche and customer avatar to serve
- Why Carolina is focusing on her native Latin American market after choosing not to serve that market initially 12 years ago, and why that strategy is starting to pay off.  

Find Carolina Millan at www.carolinamillan.net for English and www.carolinamillan.com for Espanol.  You can find her on Instagram here and her Podcast “Beyond the Hustle” is here.  

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Two educated women - a black doctor in the UK and a white entrepreneur in the US - have a heart to heart about race today and how to change the system.

We talk about growing up black in a "white man's world" and the experiences of the police being called because you were driving while black and being asked if the house you're living in is yours.  

Maya (not her real name) talks about how a 13 year old girl learns quickly that she's different and how she has to be twice as smart and work twice as hard as the white kids to be given a chance.  

She considers herself an "anomaly" because of the education she was given and the privilege that she grew up in and how she used her doctor's position as a shield and protection against everyday racism.  

We talk about her and other people of color around the world starting to speak up and starting to not ignore comments and signs of racism.  

Maya has an Incredible fighting spirit that makes her believe that you can become whatever you want to become.  Listen and learn from this beautiful soul with a generous heart!

And learn to find the answer to this question - who it is in your neighborhood that makes the decisions that will have the impact? And act on that information with your vote.  

In this episode, I talk about a hot new funnel that all the big marketing names are jumping on right now.  I analyze some of the metrics for my latest online summit and why it underperformed its goals and past summits I've done.  

I break down a few funnels based on their ability to drive engagement and talk about what this new trend towards engagement-based funnels means for summits, standalone webinars and other consumption-based marketing funnels. 

Today I reveal the 3 Keys to having the confidence and the ability to enroll high paying clients into your high end offers - one of the keys is the foundation of my Customer Lovatar Methodology that I have developed and will be teaching more and more.  

I'm on a mission to make entrepreneurs fall in love with their customers and where they are on their journeys.  I believe that the ONLY way to fill high end offers as a coach is to get very clear on your customer avatar and to tailor your products and programs to their specific needs (versus looking to "get" customers for the program that you want to offer).  

I have successfully used the customer avatar validation approach in launching products from Silicon Valley to the coaching industries of her clients, generating millions of customers and millions of dollars in revenue.  

I have recently co-founded Incubator B, a group program where service-based entrepreneurs test and validate their customer avatars and offers before spending a single dollar on marketing.  The Incubator specializes in entrepreneurs who have deep expertise and existing clients but feel stuck at the lower end of the price range and feel ready to up-level their business and revenue with high-value high-end coaching offers. 

We had too many questions to fit them all into one episode, so breakthrough coach and transformational trainer Lisa Kalmin answers the rest of your Pandemic breakdown to breakthrough questions here. We had a ton of fun - thank you for the thoughtful questions for Lisa!

Here are some of the questions that Lisa answers in this hot seat session of the podcast:

• Being vs. Doing - how do you balance the two?
• How do you get the motivation to do anything including unpleasant tasks?
• How to thrive without “selling your soul on social media"?
• Why are people taking away my power? 
• How do I keep the enthusiasm and passion for my coaching business in the face of change and so many options? 
• How to break through unconscious patterns that are sabotaging conscious creation?

About Lisa:

Lisa Kalmin has been shifting her student’s mindset for over 32 years. She is a wizard at cutting through the bs and getting to the heart of the matter. She is the founder of WorldWorks Trainings and co-founder of Inspire Coaching and iNSPIRE BUSINESS SUCCESS.  Lisa is also the author of the book, “The Problem is How You See the Problem.” 

Spoiler Alert - this episode starts with a Major Breakdown, which is only appropriate when you're interviewing a Breakthrough Trainer :)

Lisa Kalmin was my Breakthrough Trainer in Leadership Training last year and I couldn't pass up the opportunity to get this "excuse ball buster" on my podcast to hot seat your Breakdowns around COVID and the pandemic.

When I reached out to the community to ask you what breakdowns you're struggling with, I got enough questions to fill two podcast episodes, so today's episode is just Part 1. 

In this episode, we address "the Consciousness of Fear", how to know whether you're downloading fear automatically and what your language reveals about your thinking and mindset. 

Lisa answers some of our audience's questions and gives amazing tips for working parents and single parents stuck at home with kids during Covid.  We talk about managing expectations and the longer term effects of the pandemic, such as loneliness. 

About Lisa:

Lisa Kalmin has been shifting her student’s mindset for over 32 years. She is a wizard at cutting through the bs and getting to the heart of the matter. She is the founder of WorldWorks Trainings and co-founder of Inspire Coaching and iNSPIRE BUSINESS SUCCESS.  Lisa is also the author of the book, “The Problem is How You See the Problem.” 

I interview one of the most important teachers and role models of my whole life - top mountain climber, Patagonia Ambassador, coach and entrepreneur Steve House.  

For those of you who are not familiar with the world of climbing, Steve is the Oprah of that community.  He is truly one of the most admired climbing leaders and role models of our time.

There is so much entrepreneurs can learn from Steve and the principles that made him successful in the mountains and make him a very thoughtful and successful entrepreneur and an outstanding coach.  Especially now, during the Pandemic, which is so similar to being stuck in base-camp in a snow-bound tent - an experience that Steve is intimately familiar with. 

Disclaimer:  I was coached by Steve House and Mark Postle of Uphill Athlete in preparation for my successful summit of Denali in 2019.  

In the past several weeks, I've spoken to dozens of entrepreneurs for my free interview series The Pivot Summit (www.thepivotsummit.com - you can sign up for free, we'll be airing interviews there through late May).  

Most of these entrepreneurs are online and some who used to have brick-and-mortar or event-based businesses.   I have noticed some patterns and trends and I share with you the three top strategies that I have seen these entrepreneurs deploy successfully to pivot their businesses during Coronavirus.

We're almost live with The Pivot Summit - a free online show featuring over 20 Entrepreneurs from all walks of life - coaches, marketers, business operators, agency owners and service providers, teachers and consultants - who are pivoting their businesses and their lives and minds BIG TIME.

In this episode, I give a sneak peak of some of what these entrepreneurs share on the Summit. Register to listen to the Summit for free at www.thepivotsummit.com.  

In this episode, I talk with transformational trainer, speaker, writer, workshop facilitator, leadership development coach and a pioneering spirit Dr. Judith Rich. 

I get deep and philosophical and at the same time, paradoxically practical with Dr. Rich - who has been a leadership trainer and coach on my own journey as well.

In the interview, we explore the transformational process and potential behind COVID-19 and what how we, as entrepreneurs, can make a powerful choice of how to respond to it.

Judith shares her decades-old wisdom, knowledge and perspective on these unique times and the opportunity ahead of us.

We've all been pushed off the ledge and Judith's message is simple: "You have wings.  Now fly". 

Find Judith at www.judithrich.com and find her International best-selling book “Beyond The Box - Lean Out, Break Free, Rise Up!" on Amazon.  

PS.  My side of the audio on this episode is not the best since Zoom switched to my computer audio and not my professional podcasting mike and I didn't double-check.  But the conversation was so interesting that rather than re-record, I opted for keeping the original recording and sharing it with you :)