Fever Talk

Dans cet épisodes, Maghalie et David s'assoient pour répondre au questions des passionnés de cyclocross Québécois.

On parle d'entrainement, de logistique, des différences entre l'Europe et l'Amérique du Nord, de la mécanique...bref, Maghalie et David répondent à toutes vos questions le plus ouvertement possible.

À l'âge de 33 ans, Anie Rouleau décide de tout laisser derrière et de partir voyager autour du monde pour 18mois. Ce qu'elle voit dans son voyage change sa perspective, et à son retour, sa décision est prise; elle veut partir sa propre entreprise qui pourra avoir un impact positif sur l'environnement. Dans cette discussion, Anie rouleau nous partage comment, quelques années plus tard, à l'âge de 42 ans et alors qu'elle était mère de deux enfants, elle a démarré son entreprise The Unscented Company.

On parle aussi de l'importance de suivre ses valeurs, même si ce n'est pas toujours la décision qui rapporte le plus à court terme. Anie Rouleau est la fondatrice de The Unscented Company; une compagnie Montréalaise de produits nettoyants sans fragrance, éco-responsable, et certifiée B. Corp.

Pour suivre The Unscented Company:

https://unscentedco.com/

IG: https://www.instagram.com/unscentedco/

Todd Carver is the co-founder of the Retül bike fit system and the Head of Human Performance at Specialized. On this episode, we discuss how and why Retül was founded. Todd tells stories about some high profile pros he worked with over the years, to optimize performance in terms of aerodynamics, or to prevent injuries. We also talk about how bike fits can have a huge impact on off road riding, both for pedalling uphill and going fast downhill. Finally, we discuss the future of bike fits...from the comfort of your home, and what he thinks will be the next breakthrough in terms of human performance.

For more information on retul: https://www.retul.com/

Bill Schieken is usually the one asking questions and interviewing others. In the past few years, Bill and his media platform CXHairs, has been responsible for most of the content on cyclocross in North America. We owe Bill for the CX Heat Check, for many race recaps and videos, and much more. I sat down with Bill to ask how he started his media empire and why he cares so much about cyclocross. We also chat about what we would need to bring cyclocross to the next level in terms of attracting more fans to the sport.

For awesome CX content all season: Follow @Cxhairs

Twitter: https://twitter.com/CXHairs

Subscribe to the CX Bulletin: https://cxhairs.substack.com/

Depuis 2014, la famille Roldan, composée de maman, papa, 3 filles ainsi que leur chien Stout, ont décidé de vivre un mode de vie nomade. Ils ont acheté un autobus amménagé et depuis ils y vivent en famille, tout en trainant leur Westfalia ainsi que leurs 5 vélos de montagne! Comme ils le disent, ils ne "vivent" pas dans leur bus...c'est plutôt leur camp de base pour visiter de beaux endroits et explorer le monde.

Dans cet épisode présenté par la bière sans alcool Hors Sentiers de Boréale, je m'entretien avec Catherine et Mara (maman et jeune fille de 17 ans). On discute des raisons qui les ont poussé à faire cette décision, bien avant que ce soit à la mode de vivre un mode de vie nomade. Catherine parle de l'importance de suivre son coeur et son enthousiasme pour prendre des décisions. Catherine nous parle de comment elle a enseigné aux filles, de comment elle et Jean-François travaillent sur la route, et des hauts et des bas la vie commune sur la route. Mara nous partage aussi sa perspective et de comment grandir de cette façon l'a formé.

Pour en savoir plus sur la famille Roldan et leur set-up extraordinaire: http://www.roaditup.com/about

Instagram: @roaditup

In 2016, Sophie de Boer won the overall cyclocross world cup series. The following season, she was feeling tired and unhappy, and stopped her season early due to what was diagnosed as overtraining. On this episode, pro cyclocross racer Sophie shares how she bounced back from that period and how she's now happier and more motivated than ever on the bike. She explains to us how she got to this point and talks about overtraining and how this term doesn't really do justice to the condition she was in. She explains the importance of feeling happy, and how she thinks it is important to practice controlling how we feel, as this can have a big impact on what happens to us. Finally, we also talk about how she started in the sport and discuss why the Dutch Women are so good in cyclocross.

To follow Sophie: https://www.instagram.com/ssophiedeboer/

Part 4: Agencies

Katie Macarelli is the Senior Account Manager at Thorpe Marketing, and agency that work for brands. In this conversation, Katie shares the importance of thinking outside the box and being creative when approaching companies for sponsorship. She also emphasizes that being authentic - knowing who yo are, what you stand for - is key to building your personal brand. We talk about how both athletes and influencers have their place in marketing, and finally, how cycling could do a better job at inviting non-endemic sponsors into our sport.

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What is the state of sponsorship in professional off-road cycling right now? How has social media changed the landscape of sponsorship? How can an athlete evaluate how much they are worth? Are results and pure racing still valuable? How do company choose who they will work with? So many questions to ask on this subject that is not often talked about. The goal of this podcast series is to paint a portrait of sponsorship in off-road cycling by talking with different key players of the industry.

 It will be a 4 part series where I’ll interview: 1- Athletes / 2- Social Media Managers / 3- Marketing Managers / 4- Agencies 

Part 4: Agencies

On this episode, we chat with Chase Garrett, CEO and Founder of Icon Source. Icon Source is a Marketplace that connects aspiring brands with iconic athletes for sponsorship deals and athletic endorsements. Prior to founding Icon Source, Chase also started his own agencies and worked for 7 years as Athlete Marketing Manager at RedBull.

On this conversation, we discuss : Why can athlete sponsorships be a good marketing tool for companies? How can we sell sports to out of industry brands? Why would a brand invest in a particular athlete and how can athletes make sure to offer a good return on investment?

We also discuss why Chase thinks there is a huge opportunity to invest in female athletes right now. Chase gives his opinion on what the cycling industry can learn from other sports, and finally, Chase answers the questions: Should an athlete have an agent or not?

To learn more about Icon Source: https://www.iconsource.com/

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What is the state of sponsorship in professional off-road cycling right now? How has social media changed the landscape of sponsorship? How can an athlete evaluate how much they are worth? Are results and pure racing still valuable? How do company choose who they will work with? So many questions to ask on this subject that is not often talked about. The goal of this podcast series is to paint a portrait of sponsorship in off-road cycling by talking with different key players of the industry.

 It will be a 4 part series where I’ll interview: 1- Athletes / 2- Social Media Managers / 3- Marketing Managers / 4- Agencies 

Part 3: Marketing

Meredith Miller is the Sports Marketing Specialist at Shimano, working with athletes on the road, gravel, triathlon, and more. However, before having this role, Meredith had a 20 years career in cycling where she raced on teams on the road, and built her own program in cyclocross. The first half of this episode focuses on Meredith's experience in sponsorship as an athlete; we discuss money, women cycling, privateer VS team. We then talk about how she built her program Noosa Cycling from 2014-2016, and discuss some strategies she used to bring a return to her sponsors, and how she was able to sell cycling to non-endemic companies. Finally, we discuss her new role as Marketing Specialist in the industry, how her perspective changed on sponsorship, and the importance of being a good person and entertaining relationships.

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What is the state of sponsorship in professional off-road cycling right now? How has social media changed the landscape of sponsorship? How can an athlete evaluate how much they are worth? Are results and pure racing still valuable? How do company choose who they will work with? So many questions to ask on this subject that is not often talked about. The goal of this podcast series is to paint a portrait of sponsorship in off-road cycling by talking with different key players of the industry.

 It will be a 4 part series where I’ll interview: 1- Athletes / 2- Social Media Managers / 3- Marketing Managers / 4- Agencies 

Part 3: Marketing Managers

Scott Jackson is the Global Sports Marketing manager at Specialized. He has worked with the biggest names in all disciplines of cycling. On this episode, we discuss how he chooses the athletes the brand will work with and how can athletes be relatable. Is World Cup racing still valuable to companies compared to mass participation events and other more relatable cycling adventures? How will the bike boom of the pandemic affect sponsorship? Are expectations different for European and North American athletes? And much more.

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What is the state of sponsorship in professional off-road cycling right now? How has social media changed the landscape of sponsorship? How can an athlete evaluate how much they are worth? Are results and pure racing still valuable? How do company choose who they will work with? So many questions to ask on this subject that is not often talked about. The goal of this podcast series is to paint a portrait of sponsorship in off-road cycling by talking with different key players of the industry.

 It will be a 4 part series where I’ll interview: 1- Athletes / 2- Social Media Managers / 3- Marketing Managers / 4- Agencies