Fever Talk

Gourmet Sauvage est une entreprise Québécoise qui fait rayonner la gastronomie boréale à travers la cueillette de plantes sauvages. Dans cet épisode, Ariane Pare-Legal, vice présidente de Gourmet Sauvage, nous parle de comment elle a repris l'entreprise familiale dans sa trentaine. Elle explique pourquoi elle a choisi de quitter la ville pour aller s'établir en nature, ainsi que les défis et les craintes auxquels elle a fait face lors de ce changement de vie. On discute de comment s'initier à la cueillette sauvage, puis à l'importance culturelle et environnementale de reconnecter avec les plantes sauvages de notre terroir.

Part 2: Social Media, with Brand Content Specialist at SRAM - Nate Newton

Is it important to always post high quality/professional content? Or is it better to post more often without having professional quality photos? What type of content works well on social media? We answer these questions with Brand Content Specialist at SRAM, Nate Newton. Additionally, we also talk about the importance of knowing companies' goals and adapt our content accordingly. We talk about the importance of racing, but also why racing content is not the only valuable thing anymore...and much more.

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What is the state of sponsorship in professional off-road cycling right now? How has social media changed the landscape of sponsorship? How can an athlete evaluate how much they are worth? Are results and pure racing still valuable? How do company choose who they will work with? So many questions to ask on this subject that is not often talked about. The goal of this podcast series is to paint a portrait of sponsorship in off-road cycling by talking with different key players of the industry.

 It will be a 4 part series where I’ll interview: 1- Athletes / 2- Social Media Managers / 3- Marketing Managers / 4- Agencies 

Part 2: Social Media

What is the difference between influencers, ambassadors, and sponsored athletes? And are they all competing for the same sponsorship money? Should we provide free publicity on social media to companies who we are not paid by? By doing that, are we doing a disservice to our peers who are trying to make a living by representing companies? How important is it to have a big following? On that episode, we cover all these topics, and much more, with Social Media Specialist Jeff, from Specialized.

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What is the state of sponsorship in professional off-road cycling right now? How has social media changed the landscape of sponsorship? How can an athlete evaluate how much they are worth? Are results and pure racing still valuable? How do company choose who they will work with? So many questions to ask on this subject that is not often talked about. The goal of this podcast series is to paint a portrait of sponsorship in off-road cycling by talking with different key players of the industry.

 It will be a 4 part series where I’ll interview: 1- Athletes / 2- Social Media Managers / 3- Marketing Managers / 4- Agencies 

Part 1, ep. 3 - Lael Wilcox is the best female ultra-endurance cyclist in the World. She has won the 2016 Trans-Am (beating all the men) and currently holds the women's record on the Tour Divide. In this episode, Lael talks about how there used to be zero money or sponsorship in the Ultra-Endurance & Bikepacking segment of the industry. Despite this, Lael has been able to create a viable career for herself in the sport. In this episode, Lael talks about how she has achieved that by smashing records, but also by telling those stories.

To follow Lael: @laelwilcox

Website: https://laelwilcox.com/

What is the state of sponsorship in professional off-road cycling right now? How has social media changed the landscape of sponsorship? How can an athlete evaluate how much they are worth? Are results and pure racing still valuable? How do company choose who they will work with? So many questions to ask on this subject that is not often talked about. The goal of this podcast series is to paint a portrait of sponsorship in off-road cycling by talking with different key players of the industry.

 It will be a 4 part series where I’ll interview: 1- Athletes / 2- Social Media Managers / 3- Marketing Managers / 4- Agencies 

What is the state of sponsorship in professional off-road cycling right now? How has social media changed the landscape of sponsorship? How can an athlete evaluate how much they are worth? Are results and pure racing still valuable? How do company choose who they will work with? So many questions to ask on this subject that is not often talked about. The goal of this podcast series is to paint a portrait of sponsorship in off-road cycling by talking with different key players of the industry.

 It will be a 4 part series where I’ll interview: 1- Athletes / 2- Social Media Managers / 3- Marketing Managers / 4- Agencies 

This episode is with an athlete who has been able to stay relevant in the industry, and at the top of his sport for over 20 years. Geoff Kabush is a Canadian professional cyclist who has raced in 3 Olympic Games. Geoff has seen the sport & the industry changed throughout the years and he shares with us what he has learned. We talk loyalty, trends of the industry, building your brand, and paying your dues to be recognized in the industry.

What is the state of sponsorship in professional off-road cycling right now? How has social media changed the landscape of sponsorship? How can an athlete evaluate how much they are worth? Are results and pure racing still valuable? How do company choose who they will work with? So many questions to ask on this subject that is not often talked about. The goal of this podcast series is to paint a portrait of sponsorship in off-road cycling by talking with different key players of the industry.

 It will be a 4 part series where I’ll interview: 1- Athletes / 2- Social Media Managers / 3- Marketing Managers / 4- Agencies 

The first episode is with an athlete who is building an incredible career for himself. Payson McElveen has a lot of success on the bike, but is also one of the athletes who invests the most energy in his endeavours off the bike…and it seems to be paying off. 

To follow Payson: https://www.instagram.com/paysonmcelveen/

What is the state of sponsorship in professional off-road cycling right now? How has social media changed the landscape of sponsorship? How can an athlete evaluate how much they are worth? Are results and pure racing still valuable? How do company choose who they will work with? 

Sponsorship is a subject that is not often talked about. The goal of this podcast series is to change that by painting a portrait of sponsorship in cycling by talking with different key players of the industry.

 It will be a 4 parts series where I’ll interview:

1- Athletes

2- Social Media Managers

3- Marketing Managers

4- Agencies 

Épisode 1 de la Série Hors Sentiers. Éric Deschamps étudiait en actuariat à Montréal quand il a décidé que cette vie n'était pas pour lui. Il a déménagé en Gaspésie sans plans précis, mais avec l'esprit ouvert, et a découvert sa passion pour la nature sauvage et la photographie. 5 ans plus tard, il fait maintenant carrière de sa passion. Eric nous parle de son parcours, et des obstacles qu'il a dû surmonter pour en arriver où il est aujourd'hui. On parle de son approche atypique en photographie qui priorise le respect de la nature avant le résultat d'une photo, et bien plus.

Pour en savoir plus sur Éric: @eric.nature

Son site web: https://www.natureenvue.com/post/8recommandations

Fanie Kok is passionate advocate for Trail Building. Fanie is at the head of the Specialized Soil Searching movement, which aims to recognize, celebrate, and support trail builders who help shape our sport of mountain biking. During this conversation, we talk about Fanie's journey from being a passionate cyclist in a small town in South Africa to becoming the head of the Specialized Soil Searching movement. We talk about how the movement was created and how it operates to support trail builders in their community. Fanie shares stories about how trail building can impact the environnement and social issues in a positive way, and we talk about how we can all play a role in supporting trail building in our own communities. Plus, much more.

This is one of my personal favorite episode. I hope you will enjoy it and learn as much as I did.

Notes:

To learn more about Specialized Soil Searching.

To watch the video Jump the Dump, and other Soil Searching Stories: https://www.youtube.com/watch?v=JmjdjZMmhnw&t=172s

One of my favorite Soil Searching Videos: https://www.youtube.com/watch?v=8c7lVEiJnxk&t=5s

On this special episode, we dive deep into the brain of the designer who created Maghalie's Rapha personal collection. Ben Chatfield is a designer who has worked with Rapha on many projects over the years. We discuss how Ben was inspired by Maghalie's region and her Beekeeping hobby to create the kit she raced in all season. Ben shares his creation process when he designs pieces for Rapha. We also discuss about what the kit means to Maghalie...and the influence Beatrix Kiddo (and Kill Bill) has on Maghalie!

To buy your own Rapha X Maghalie kit : Click Here

To Follow Ben on Instagram