Fi Life started in 2018 after acquiring the life insurance distribution business of U For Life, Malaysia's first direct-to-consumer online life insurance service. 5 years on, Fi Life is no longer just a distributor, now building and distributing their own life, total and permanent disability, critical illness and accidental death insurance products.

We speak to Fi Life Founder Malek Ali about the journey of the last 5 years, the challenges building an insurtech startup, and what lies ahead.