The Panel

Filtering out bad ideas

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Brian and Justin discuss the recent launch of Filterhawk, which Brian built to replace Gmail's built-in filters. They also talk about SaaS marketing strategies (which channels still work?). Justin shares some initial numbers from the Black Friday sale.

Timestamps:

  • (00:06) - Follow up on last week's Justin mystery
  • (02:51) - Brian launching Filterhawk
  • (13:29) - How did Brian build Filterhawk in a week?
  • (26:32) - The refinement phase
  • (34:59) - Transistor's Black Friday sales
  • (44:34) - BuilderMethodsPro Black Friday deal
  • (49:34) - Brian's entering phase 2 of Builder Methods
  • (01:06:28) - Thinking about where we have gaps in knowledge of our customers
  • (01:09:45) - Thinking about marketing to teams and larger companies

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    • Links mentioned in this episode

    • FilterHawk – Take Control of Your Gmail Inbox
    • Inertia.js
    • shadcn/ui
    • Claude
    • Cursor
    • Google Gemini
    • superwhisper
    • Wispr Flow
    • Improving frontend design through Skills | Claude
    • Hatchbox.io
    • Forge
    • Rewardful
    • Stripe Sigma
    • Panic – Nova
    • Google Antigravity
    • From AI skeptic to UNFAIR advantage – YouTube
    • How remote work changed my life
    • Podscan.fm
    ...more
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    The PanelBy Justin Jackson & Brian Casel
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