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Episode 17: What to Do When a Client is Resistant to Your Ideas/Suggestions?
02:34 - 3 Reasons A Client Might Be Resistant
03:53 - Garrett’s Experience With a Resistant Client
05:20 - Reason #1 - Coaches Need To Take Ownership of Their Tendency to Judge
09:02 - Really Looking at It From the Perspective of Your Clients
12:10 - Recognize Your Clients’ “Sacred Cows”
15:45 - Reason #2 - Client Doesn’t Understand Why Something is Important
20:31 - Recommendations On How to Start the Conversation
24:14 - Don’t Take Ownership of Other People's Decisions
29:03 - Reason #3 - Understanding How Past Experiences Affect the Future
35:03 - Not Being Perfect as a Coach is Not a Bad Thing
38:38 - Hypothetical: What If “Sacred Cows” are 85% of Household Income?
Want help building or growing a successful financial coaching business? Find resources below based on where you’re at in your journey:
Episode 16: Is Buying a New Car Really a Bad Idea?
02:33 - A New Car Depreciates Slightly Rapidly
04:12 - Buying a Used Car is Not Always the Better Option
06:13 - New Versus Used Insurance and Taxes
07:51 - Gas Mileage - One of the Hidden Costs of Owning A Car
10:33 - Money Exists So That We Can Use It, Not to Hoard It
12:34 - Different Factors to Consider When Buying a Car
15:18 - Buying a Used Car Versus a New Car
19:04 - Arguing About Buying a Car Could Damage a Relationship
23:49 - The Concept of Sacrificing All Today for the Future
26:23 - Letting the Client Make the Decision
27:34 - Buying Cars Can Align with People's Values
Want help building or growing a successful financial coaching business? Find resources below based on where you’re at in your journey:
Episode 15: How Do I Spend Less Time Preparing For Client Meetings But Still Provide The Same Value?
01:05 - Garrett’s Experience from the First Couple of Years of Coaching
02:54 - The Balance Between Process Standardization and Customization
05:07 - Falling Into the Fundamental Trap of Catering to Individual Clients
07:13 - Process Standardization Takes Over Everything
12:55 - Making the Meeting Productive
15:06 - When You Start Scaling Your Business
15:49 - Providing the Same Level of Value With a Lot Less of Time
17:17 - Additional Time for Sales Leads to More Referrals
18:56 - Efficiency Determines Success or Failure in a Business
20:33 - Getting Into the Standardized Process as Quickly as Possible
21:42 - The Standardized Process to Address Clients’ Concerns and Needs
25:05 - The Importance of Having Templates for Everything
30:41 - The Bottom Line
Want help building or growing a successful financial coaching business? Find resources below based on where you’re at in your journey:
Episode 14: What are Workflows and Why are They Important?
02:49 - Understanding Workflows and Processes
04:43 - Setting Up Workflows for a Project
06:26 - Standardizing a Process with a Series of Steps
08:39 - Turning Processes Into a Visual Workflow
09:49 - Planning Out the Work with the Client
11:35 - Doing Your Work with Less Effort
16:15 - Making Adjustments to the Workflows
20:22 - Using Checklist to Break Down Tasks
24:06 - Financial Coaching-Related Prospect Workflows
29:22 - Don’t Lose Out on Clients and Sales Opportunites
Want help building or growing a successful financial coaching business? Find resources below based on where you’re at in your journey:
Episode 13: What are Best Practices When Asking for Client Referrals from Friends and Family?
04:10 - Asking Friends and Family to Find You Clients
05:53 - Identifying the Needs of Your Niche
06:45 - Understanding Who It Is You're Serving
09:41 - Why it’s Important to Think of Actual People
13:01 - Having a Reason to Send Client Referrals
16:02 - Being Sensitive to Talk About Money-Related Issues
21:52 - Common Problems in Client Referrals
24:31 - The Transparency of What the Process Looks Like
Want help building or growing a successful financial coaching business? Find resources below based on where you’re at in your journey:
Episode 12: Freebies: When to Use Them, When to Not
01:40 - Examples of Freebies
02:52 - Freebies Defined
03:44 - Developing and Designing Your Freebies
05:08 - Freebies Relevant to Your Audience
07:21 - Having a Powerful Connection to the Budget
08:35 - Understanding the Rest of the System
08:57 - The Strategy Behind the Freebie
10:36 - Creating a Freebie Until a Very Specific Niche Has Been Identified
11:42 - Getting the Right People Under Your Niche
13:54 - Creating Unique Freebies to Stand Out
15:49 - Making Use of Freebies to Your Existing Clients
16:39 - Common Premium Freebies with the Company logo
18:00 - Creating Something Memorable and Valuable
19:17 - Making Sure Your Audience Gets the Experience of Success
20:49 - Freebies Connected to Your Brand
21:42 - Freebies to Help Showcase Your Expertise
23:35 - Using Your Expertise to Show How Well You Know
26:09 - Making Your Freebies Valuable
Resources mentioned in this episode:
Want help building or growing a successful financial coaching business? Find resources below based on where you’re at in your journey:
Episode 11
What is Marketing vs. Advertising vs. Sales?
01:59 - Marketing Defined
02:45 - The Three Primary Stakeholders of a Business
05:26 - The Four Marketing Tools of Marketing
11:35 - Marketing is a Lot Bigger Than Just Promotion
14:40 - Developing a Strategic Mission and Vision
15:03 - Advertising and Sales
17:31 - Publicity - A Particular Communication to Your Audience
18:23 - Advertising Explained
21:45 - Using Advertising After the Purchase Relationship
23:07 - Sales Promotion
24:47 - The Difference Between Sales and Advertising
27:20 - Identify Your Target Market
34:03 - Marketing a Business Besides Being Engaged on Social Media
Resources mentioned in this episode:
Want help building or growing a successful financial coaching business? Find resources below based on where you’re at in your journey:
Episode 10
How Do I Handle Questions From Clients I Don't Know The Answer To?
01: 02 - It’s Okay to Not Know the Answer
01:34 - Making a Lie and Making Something Up
02:49 - Faking That You Know the Answer
02:58 - The Temptation to Lie Without Lying
05:05 - Cultivating the Fear Response
06:05 - Clients May Start Doubting You
07:43 - Don't Be Afraid that You Don't Know the Answer
07:58 - Protecting Your Integrity
09:33 - Charging Clients for the Extra Work Outside of the Sessions
11:20 - Determining the Value of Your Extra Work
13:28 - What to Do When You Don't Know the Answer
15:09 - Having Resources that You Trust
19:38 - Relying on Experts and Other Professionals
21:05 - Having a Niche and Connecting with the Right People
24:58 - Taking Time to do Research to Determine if Something is Missing
26:34 - Helping Clients Think and Ask Questions to Have Better Understanding
27:36 - Providing Value to Clients
Resources mentioned in this episode:
Want help building or growing a successful financial coaching business? Find resources below based on where you’re at in your journey:
Episode 9
Should I Start a Blog or Newsletter?
02:08 - Irrational Exuberance About Having a Blog
03:31 - The Early Mover Advantage
05:08 - Starting a Blog to Build Relationships With People
07:09 - The Fundamental Problem of a Blog
08:47 - The Difference Between a Blog and a Newsletter
10:30 - Some Best Practices for Blogs
12:09 - Building Authority on Your Website Through Blogs
13:28 - The Time Required to Write a Blog
14:40 - When is the Best Time to Write a Blog?
16:32 - Focusing on Your Niche
19:46 - Staying in Touch With Clients or Prospects
23:26 - The Easier Way to Give Value to Your Clients
24:31 - The Benefits of a Newsletter
25:09 - Coming Up with a New Content on a Regular Basis
28:18 - Why Blogs Aren’t a Good Idea in the Beginning
Want help building or growing a successful financial coaching business? Find resources below based on where you’re at in your journey:
Episode 8
How Do I Raise My Prices With Existing Clients?
01: 52 - Why Many Coaches Ask This Question
02:47 - Misalignment Between your Value and the Price
03:14 - The Fear of Communicating Prices With Clients
04:28 - Raising Your Price
07:29 - Understanding How Your Clients are Going to Perceive Your Price Increase
08:47 - How You Position Yourself Around this Matter
11:25 - Pricing Management, Evaluation, and Update
13:48 - The Inflation Adjustment
14:24 - Making Sure the Cost is Appropriate to Your Cost Structures
15:59 - Keep Up With Costs
18:52 - The Substantial Price Increase
20:15 - Explaining the Price Increase From the Perspective of the Client’s Benefit
27:58 - The Fear of Having a Price Increase, Causing Customers to Leave
Want help building or growing a successful financial coaching business? Find resources below based on where you’re at in your journey:
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