Financial Coaches Network - The Podcast: Build your Financial Coaching Business

Financial Coaches Network - The Podcast: Build your Financial Coaching Business

By Joshua Escalante Troesh, Garrett Philbin, Amelie Riendl, and Emily BlainBusinessEntrepreneurship
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Financial Coaches Network - The Podcast: Build your Financial Coaching Business episodes

  • #17: What to Do When a Client is Resistant to Your Ideas/Suggestions?

    Episode 17: What to Do When a Client is Resistant to Your Ideas/Suggestions?

    02:34 - 3 Reasons A Client Might Be Resistant

    03:53 - Garrett’s Experience With a Resistant Client

    05:20 - Reason #1 - Coaches Need To Take Ownership of Their Tendency to Judge

    09:02 - Really Looking at It From the Perspective of Your Clients

    12:10 - Recognize Your Clients’ “Sacred Cows”

    15:45 - Reason #2 - Client Doesn’t Understand Why Something is Important

    20:31 - Recommendations On How to Start the Conversation

    24:14 - Don’t Take Ownership of Other People's Decisions

    29:03 - Reason #3 - Understanding How Past Experiences Affect the Future

    35:03 - Not Being Perfect as a Coach is Not a Bad Thing

    38:38 - Hypothetical: What If “Sacred Cows” are 85% of Household Income?

    Want help building or growing a successful financial coaching business? Find resources below based on where you’re at in your journey:

    • Deciding whether Financial Coaching is right for you? Join our free Facebook Community with over 5000 current and aspiring financial coaches! https://www.facebook.com/groups/financialcoachescommunity
    • Already decided you’re going to be a Financial Coach and want to learn more? Get 30+ tips and best practices in our free 8-part email series! https://www.financialcoachesnetwork.com/pre-launch-email-series
    • Ready to Launch your Financial Coaching business? Join FCN Launch, our step-by-step program that will help you successfully launch your business in four months and grow it to a consistent part-time income. https://www.financialcoachesnetwork.com/launch
    • Are you already coaching clients and want to grow your business to a full-time income? Join FCN Grow, our program that helps you scale your business to a full-time income. https://www.financialcoachesnetwork.com/grow
    • 45 min
    • #16: Is Buying a New Car Really a Bad Idea?

      Episode 16: Is Buying a New Car Really a Bad Idea?

      02:33 - A New Car Depreciates Slightly Rapidly

      04:12 - Buying a Used Car is Not Always the Better Option

      06:13 - New Versus Used Insurance and Taxes

      07:51 - Gas Mileage - One of the Hidden Costs of Owning A Car

      10:33 - Money Exists So That We Can Use It, Not to Hoard It

      12:34 - Different Factors to Consider When Buying a Car

      15:18 - Buying a Used Car Versus a New Car

      19:04 - Arguing About Buying a Car Could Damage a Relationship

      23:49 - The Concept of Sacrificing All Today for the Future

      26:23 - Letting the Client Make the Decision

      27:34 - Buying Cars Can Align with People's Values

      Want help building or growing a successful financial coaching business? Find resources below based on where you’re at in your journey:

      • Deciding whether Financial Coaching is right for you? Join our free Facebook Community with over 5000 current and aspiring financial coaches! https://www.facebook.com/groups/financialcoachescommunity
      • Already decided you’re going to be a Financial Coach and want to learn more? Get 30+ tips and best practices in our free 8-part email series! https://www.financialcoachesnetwork.com/pre-launch-email-series
      • Ready to Launch your Financial Coaching business? Join FCN Launch, our step-by-step program that will help you successfully launch your business in four months and grow it to a consistent part-time income. https://www.financialcoachesnetwork.com/launch
      • Are you already coaching clients and want to grow your business to a full-time income? Join FCN Grow, our program that helps you scale your business to a full-time income. https://www.financialcoachesnetwork.com/grow
      • 30 min
      • #15: How Do I Spend Less Time Preparing For Client Meetings But Still Provide The Same Value?

        Episode 15: How Do I Spend Less Time Preparing For Client Meetings But Still Provide The Same Value?

        01:05 - Garrett’s Experience from the First Couple of Years of Coaching

        02:54 - The Balance Between Process Standardization and Customization

        05:07 - Falling Into the Fundamental Trap of Catering to Individual Clients

        07:13 - Process Standardization Takes Over Everything

        12:55 - Making the Meeting Productive

        15:06 - When You Start Scaling Your Business

        15:49 - Providing the Same Level of Value With a Lot Less of Time

        17:17 - Additional Time for Sales Leads to More Referrals

        18:56 - Efficiency Determines Success or Failure in a Business

        20:33 - Getting Into the Standardized Process as Quickly as Possible

        21:42 - The Standardized Process to Address Clients’ Concerns and Needs

        25:05 - The Importance of Having Templates for Everything

        30:41 - The Bottom Line

        Want help building or growing a successful financial coaching business? Find resources below based on where you’re at in your journey:

        • Deciding whether Financial Coaching is right for you? Join our free Facebook Community with over 5000 current and aspiring financial coaches! https://www.facebook.com/groups/financialcoachescommunity
        • Already decided you’re going to be a Financial Coach and want to learn more? Get 30+ tips and best practices in our free 8-part email series! https://www.financialcoachesnetwork.com/pre-launch-email-series
        • Ready to Launch your Financial Coaching business? Join FCN Launch, our step-by-step program that will help you successfully launch your business in four months and grow it to a consistent part-time income. https://www.financialcoachesnetwork.com/launch
        • Are you already coaching clients and want to grow your business to a full-time income? Join FCN Grow, our program that helps you scale your business to a full-time income. https://www.financialcoachesnetwork.com/grow
        • 33 min
        • #14: What are Workflows and Why are They Important?

          Episode 14: What are Workflows and Why are They Important?

          02:49 - Understanding Workflows and Processes

          04:43 - Setting Up Workflows for a Project

          06:26 - Standardizing a Process with a Series of Steps

          08:39 - Turning Processes Into a Visual Workflow

          09:49 - Planning Out the Work with the Client

          11:35 - Doing Your Work with Less Effort

          16:15 - Making Adjustments to the Workflows

          20:22 - Using Checklist to Break Down Tasks

          24:06 - Financial Coaching-Related Prospect Workflows

          29:22 - Don’t Lose Out on Clients and Sales Opportunites

          Want help building or growing a successful financial coaching business? Find resources below based on where you’re at in your journey:

          • Deciding whether Financial Coaching is right for you? Join our free Facebook Community with over 5000 current and aspiring financial coaches! https://www.facebook.com/groups/financialcoachescommunity
          • Already decided you’re going to be a Financial Coach and want to learn more? Get 30+ tips and best practices in our free 8-part email series! https://www.financialcoachesnetwork.com/pre-launch-email-series
          • Ready to Launch your Financial Coaching business? Join FCN Launch, our step-by-step program that will help you successfully launch your business in four months and grow it to a consistent part-time income. https://www.financialcoachesnetwork.com/launch
          • Are you already coaching clients and want to grow your business to a full-time income? Join FCN Grow, our program that helps you scale your business to a full-time income. https://www.financialcoachesnetwork.com/grow
          • 35 min
          • #13: What are Best Practices When Asking for Client Referrals from Friends and Family?

            Episode 13: What are Best Practices When Asking for Client Referrals from Friends and Family?

            04:10 - Asking Friends and Family to Find You Clients

            05:53 - Identifying the Needs of Your Niche

            06:45 - Understanding Who It Is You're Serving

            09:41 - Why it’s Important to Think of Actual People

            13:01 - Having a Reason to Send Client Referrals

            16:02 - Being Sensitive to Talk About Money-Related Issues

            21:52 - Common Problems in Client Referrals

            24:31 - The Transparency of What the Process Looks Like

            Want help building or growing a successful financial coaching business? Find resources below based on where you’re at in your journey:

            • Deciding whether Financial Coaching is right for you? Join our free Facebook Community with over 5000 current and aspiring financial coaches! https://www.facebook.com/groups/financialcoachescommunity
            • Already decided you’re going to be a Financial Coach and want to learn more? Get 30+ tips and best practices in our free 8-part email series! https://www.financialcoachesnetwork.com/pre-launch-email-series
            • Ready to Launch your Financial Coaching business? Join FCN Launch, our step-by-step program that will help you successfully launch your business in four months and grow it to a consistent part-time income. https://www.financialcoachesnetwork.com/launch
            • Are you already coaching clients and want to grow your business to a full-time income? Join FCN Grow, our program that helps you scale your business to a full-time income. https://www.financialcoachesnetwork.com/grow
            • 26 min
            • #12: Freebies: When to Use Them, When to Not

              Episode 12: Freebies: When to Use Them, When to Not

              01:40 - Examples of Freebies

              02:52 - Freebies Defined

              03:44 - Developing and Designing Your Freebies

              05:08 - Freebies Relevant to Your Audience

              07:21 - Having a Powerful Connection to the Budget

              08:35 - Understanding the Rest of the System

              08:57 - The Strategy Behind the Freebie

              10:36 - Creating a Freebie Until a Very Specific Niche Has Been Identified

              11:42 - Getting the Right People Under Your Niche

              13:54 - Creating Unique Freebies to Stand Out

              15:49 - Making Use of Freebies to Your Existing Clients

              16:39 - Common Premium Freebies with the Company logo

              18:00 - Creating Something Memorable and Valuable

              19:17 - Making Sure Your Audience Gets the Experience of Success

              20:49 - Freebies Connected to Your Brand

              21:42 - Freebies to Help Showcase Your Expertise

              23:35 - Using Your Expertise to Show How Well You Know

              26:09 - Making Your Freebies Valuable

              Resources mentioned in this episode:

              1. SEM Lauch
              2. Where are You on Your Financial Coaching Journey: https://www.financialcoachesnetwork.com/start-here
              3. Want help building or growing a successful financial coaching business? Find resources below based on where you’re at in your journey:

                • Deciding whether Financial Coaching is right for you? Join our free Facebook Community with over 5000 current and aspiring financial coaches! https://www.facebook.com/groups/financialcoachescommunity
                • Already decided you’re going to be a Financial Coach and want to learn more? Get 30+ tips and best practices in our free 8-part email series! https://www.financialcoachesnetwork.com/pre-launch-email-series
                • Ready to Launch your Financial Coaching business? Join FCN Launch, our step-by-step program that will help you successfully launch your business in four months and grow it to a consistent part-time income. https://www.financialcoachesnetwork.com/launch
                • Are you already coaching clients and want to grow your business to a full-time income? Join FCN Grow, our program that helps you scale your business to a full-time income. https://www.financialcoachesnetwork.com/grow
                • 30 min
                • #11: What is Marketing vs. Advertising vs. Sales?

                  Episode 11

                  What is Marketing vs. Advertising vs. Sales?

                  01:59 - Marketing Defined

                  02:45 - The Three Primary Stakeholders of a Business

                  05:26 - The Four Marketing Tools of Marketing

                  11:35 - Marketing is a Lot Bigger Than Just Promotion

                  14:40 - Developing a Strategic Mission and Vision

                  15:03 - Advertising and Sales

                  17:31 - Publicity - A Particular Communication to Your Audience

                  18:23 - Advertising Explained

                  21:45 - Using Advertising After the Purchase Relationship

                  23:07 - Sales Promotion

                  24:47 - The Difference Between Sales and Advertising

                  27:20 - Identify Your Target Market

                  34:03 - Marketing a Business Besides Being Engaged on Social Media

                  Resources mentioned in this episode:

                  1. Knowledge Center in Launch: http://financialcoachesnetwork.com/knowledge-center
                  2. Want help building or growing a successful financial coaching business? Find resources below based on where you’re at in your journey:

                    • Deciding whether Financial Coaching is right for you? Join our free Facebook Community with over 5000 current and aspiring financial coaches! https://www.facebook.com/groups/financialcoachescommunity
                    • Already decided you’re going to be a Financial Coach and want to learn more? Get 30+ tips and best practices in our free 8-part email series! https://www.financialcoachesnetwork.com/pre-launch-email-series
                    • Ready to Launch your Financial Coaching business? Join FCN Launch, our step-by-step program that will help you successfully launch your business in four months and grow it to a consistent part-time income. https://www.financialcoachesnetwork.com/launch
                    • Are you already coaching clients and want to grow your business to a full-time income? Join FCN Grow, our program that helps you scale your business to a full-time income. https://www.financialcoachesnetwork.com/grow
                    • 38 min
                    • #10: How Do I Handle Questions From Clients I Don't Know The Answer To?

                      Episode 10

                      How Do I Handle Questions From Clients I Don't Know The Answer To?

                      01: 02 - It’s Okay to Not Know the Answer

                      01:34 - Making a Lie and Making Something Up

                      02:49 - Faking That You Know the Answer

                      02:58 - The Temptation to Lie Without Lying

                      05:05 - Cultivating the Fear Response

                      06:05 - Clients May Start Doubting You

                      07:43 - Don't Be Afraid that You Don't Know the Answer

                      07:58 - Protecting Your Integrity

                      09:33 - Charging Clients for the Extra Work Outside of the Sessions

                      11:20 - Determining the Value of Your Extra Work

                      13:28 - What to Do When You Don't Know the Answer

                      15:09 - Having Resources that You Trust

                      19:38 - Relying on Experts and Other Professionals

                      21:05 - Having a Niche and Connecting with the Right People

                      24:58 - Taking Time to do Research to Determine if Something is Missing

                      26:34 - Helping Clients Think and Ask Questions to Have Better Understanding

                      27:36 - Providing Value to Clients

                      Resources mentioned in this episode:

                      1. Internal Revenue Service Website: https://www.irs.gov/
                      2. Knowledge Center in Launch: http://financialcoachesnetwork.com/knowledge-center.
                      3. AFC: https://www.afcpe.org/certification/accredited-financial-counselor/
                      4. Want help building or growing a successful financial coaching business? Find resources below based on where you’re at in your journey:

                        • Deciding whether Financial Coaching is right for you? Join our free Facebook Community with over 5000 current and aspiring financial coaches! https://www.facebook.com/groups/financialcoachescommunity
                        • Already decided you’re going to be a Financial Coach and want to learn more? Get 30+ tips and best practices in our free 8-part email series! https://www.financialcoachesnetwork.com/pre-launch-email-series
                        • Ready to Launch your Financial Coaching business? Join FCN Launch, our step-by-step program that will help you successfully launch your business in four months and grow it to a consistent part-time income. https://www.financialcoachesnetwork.com/launch
                        • Are you already coaching clients and want to grow your business to a full-time income? Join FCN Grow, our program that helps you scale your business to a full-time income. https://www.financialcoachesnetwork.com/grow
                        • 30 min
                        • #9: Should I Start a Blog or Newsletter?

                          Episode 9

                          Should I Start a Blog or Newsletter?

                          02:08 - Irrational Exuberance About Having a Blog

                          03:31 - The Early Mover Advantage

                          05:08 - Starting a Blog to Build Relationships With People

                          07:09 - The Fundamental Problem of a Blog

                          08:47 - The Difference Between a Blog and a Newsletter

                          10:30 - Some Best Practices for Blogs

                          12:09 - Building Authority on Your Website Through Blogs

                          13:28 - The Time Required to Write a Blog

                          14:40 - When is the Best Time to Write a Blog?

                          16:32 - Focusing on Your Niche

                          19:46 - Staying in Touch With Clients or Prospects

                          23:26 - The Easier Way to Give Value to Your Clients

                          24:31 - The Benefits of a Newsletter

                          25:09 - Coming Up with a New Content on a Regular Basis

                          28:18 - Why Blogs Aren’t a Good Idea in the Beginning

                          Want help building or growing a successful financial coaching business? Find resources below based on where you’re at in your journey:

                          • Deciding whether Financial Coaching is right for you? Join our free Facebook Community with over 5000 current and aspiring financial coaches! https://www.facebook.com/groups/financialcoachescommunity
                          • Already decided you’re going to be a Financial Coach and want to learn more? Get 30+ tips and best practices in our free 8-part email series! https://www.financialcoachesnetwork.com/pre-launch-email-series
                          • Ready to Launch your Financial Coaching business? Join FCN Launch, our step-by-step program that will help you successfully launch your business in four months and grow it to a consistent part-time income. https://www.financialcoachesnetwork.com/launch
                          • Are you already coaching clients and want to grow your business to a full-time income? Join FCN Grow, our program that helps you scale your business to a full-time income. https://www.financialcoachesnetwork.com/grow
                          • 34 min
                          • #8: How Do I Raise My Prices With Existing Clients?

                            Episode 8

                            How Do I Raise My Prices With Existing Clients?

                            01: 52 - Why Many Coaches Ask This Question

                            02:47 - Misalignment Between your Value and the Price

                            03:14 - The Fear of Communicating Prices With Clients

                            04:28 - Raising Your Price

                            07:29 - Understanding How Your Clients are Going to Perceive Your Price Increase

                            08:47 - How You Position Yourself Around this Matter

                            11:25 - Pricing Management, Evaluation, and Update

                            13:48 - The Inflation Adjustment

                            14:24 - Making Sure the Cost is Appropriate to Your Cost Structures

                            15:59 - Keep Up With Costs

                            18:52 - The Substantial Price Increase

                            20:15 - Explaining the Price Increase From the Perspective of the Client’s Benefit

                            27:58 - The Fear of Having a Price Increase, Causing Customers to Leave

                            Want help building or growing a successful financial coaching business? Find resources below based on where you’re at in your journey:

                            • Deciding whether Financial Coaching is right for you? Join our free Facebook Community with over 5000 current and aspiring financial coaches! https://www.facebook.com/groups/financialcoachescommunity
                            • Already decided you’re going to be a Financial Coach and want to learn more? Get 30+ tips and best practices in our free 8-part email series! https://www.financialcoachesnetwork.com/pre-launch-email-series
                            • Ready to Launch your Financial Coaching business? Join FCN Launch, our step-by-step program that will help you successfully launch your business in four months and grow it to a consistent part-time income. https://www.financialcoachesnetwork.com/launch
                            • Are you already coaching clients and want to grow your business to a full-time income? Join FCN Grow, our program that helps you scale your business to a full-time income. https://www.financialcoachesnetwork.com/grow
                            • 30 min

                            About Financial Coaches Network - The Podcast: Build your Financial Coaching Business

                            From the publisher's feed

                            Looking to build a successful financial coaching business? Join thousands of others in the Financial Coaches Community who are building successful financial coaching businesses. Hosted by Joshua…

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