076: Financial Structure Needed to Support Growth with Virginia Toledo and Jessica Geller

With me today are Virginia Toledo and Jessica Geller of Toledo Geller. They have a boutique firm that excels at delivering turn-key, custom residences for singles, couples, and families who value exceptional design. Virginia and Jessica’s approach begins with a deep dive into how each client dreams of living and they get to know their clients intimately.

Virginia, Jessica and I have been working together for most of 2019 to build and enhance their financial structure and systems to support their growth in the design business. On the podcast today they will share a bit of that journey to own their numbers and financials.

Topics Mentioned:

• Structure
• Growth
• Capability
• Confidence

Key Thoughts:

• There are so many statistics about failed business partnerships that are made up of families or friends. - Virginia/Jessica (10:48)

• We don’t always align, but we always respect each other. - Virginia/Jessica (14:13)

• Sometimes you do not want to over process and over structure. - Michele (18:27)

• We finally learned that an Accountant just “accounts”. - Virginia/Jessica (28:46)

• There is more at risk the bigger our companies get…More risk to get it right. - Michele (31:05)

• We knew we had a business, but it was also a little bit of a passion project when you really didn’t associate the financial aspect. - Virginia/Jessica (36:17)

• You were doing a lot right. There were some missing pieces to support you. - Michele (44:31)

• If we focus so much on the fear, it keeps up stuck. - Michele (49:27)

• We have the ability to leave a legacy. - Virginia/Jessica (50:55)

Socials:

Contact Toledo Geller

• Website: http://toledogeller.com
• Facebook: Toledo Geller Luxurious Interiors
• Instagram: @toledogeller

Contact Michele

• Email: [email protected]
• Facebook: Scarlet Thread Consulting
• Instagram: @ScarletThreadATL

References and Resources:

• Profit First by Mike Michalowicz
• Understanding Your Financials - Enroll Today
• Master Your Proft - Enroll Today
• The Designers' Inner Circle - Become a Member Today
• PIAC EP. 007 with Kristy Lott - Listen Today
• PIAC EP. 028 with Peter Lang - Listen Today