Bee Shapiro is the longtime New York Times beauty columnist and also the founder of Ellis Brooklyn, a clean luxury fragrance brand that she launched in 2015. Bee found out she was pregnant with her first baby, Ellis, at the height of the clean beauty movement and she began looking for alternative fragrances that felt both luxurious and also safe and clean for her while pregnant and she simply couldn't find it on the market which led her to create it herself in her home in Brooklyn. In today’s episode we get into her background and why she originally decided to go to law school for stability, the whole process of her leaving law to start from scratch and build a network from the bottom up, how she transitioned to journalism and her road from covering the fashion industry to beauty, why this idea stood out to her more than every other business idea she’d previously had, her approach to marketing fragrance/what actually resonates and why accountability is an essential part of sticking to something, getting it off the ground and ultimately executing.

Find Bee’s Instagram here: https://www.instagram.com/beeshapiro/

Find Bee’s New York Times work here: https://www.nytimes.com/by/bee-shapiro

Find Ellis Brooklyn’s Instagram here: https://www.instagram.com/ellisbrooklyn/

Find Ellis Brooklyn’s Website here: https://www.ellisbrooklyn.com/

Find Sophie’s Instagram here: https://www.instagram.com/sophieiweill/

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