#78: In this episode of The Lenders Playbook, we sit down with Jerry Wilson founder of Commercial Servicing and one of the few brokers in the game who actually specializes in ground-up construction and land development deals.While most brokers avoid these complex projects, Jerry has built a thriving business over 30 years around them, leveraging experience, speed, and creative structuring to fund deals others wouldn’t touch.We dive into:
Why ground-up and land deals are often misunderstood—and how to do them right
What makes a borrower actually fundable in today’s market
Red flags you should never ignore
The tech tools and trends that are changing the private lending game
And the one type of financing that’s being completely overlooked right now

Whether you’re a lender, broker, or investor, this episode gives you a real-world look into how to win in a part of the industry few dare to touch.

Join us live at the American Lending Conference, Sept 3–4 in Las Vegas. Details at AmericanLendingConference.com