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When the world feels like it's erupting around your nonprofit, should you wait for the storm to pass or forge ahead? In this timely conversation, Kimberly Bottom of Feather shares why inaction during uncertain times poses the greatest risk to your organization's future. We dive into the current challenging climate for nonprofits - from funding freezes to harmful rhetoric questioning the sector's legitimacy. Rather than seeing these as reasons to retreat, Kimberly reveals how they create unprecedented opportunities to amplify your mission and transform criticism into connection. "All press is good press," she notes. "The fact that nonprofits are being recognized nationally, even though the rhetoric is bad, gives us a taller soapbox to show what we're really about." The conversation explores practical strategies for nurturing donor relationships across generations, leveraging automation to create surprisingly personal experiences, and approaching new communication channels with a "test, don't guess" mentality. Whether you're feeling overwhelmed by technological change, unsure about investing in marketing during lean times, or simply looking for a confidence boost, this episode delivers both strategic insight and empowering perspective. As Kim powerfully reminds us: "Take the high road. Say 'Hey, you're bringing all this attention to me? Thanks, I'm going to show you all the good work I'm doing.'" Don't miss this blueprint for turning today's challenges into tomorrow's opportunities.

Kimberly Bottom is a passionate storyteller and a sharp strategic thinker with nearly two decades of experience in digital media. As Director of Community Engagement at Feather, Kimberly consults with nonprofits on the most effective and efficient ways to know, grow and engage their audiences through GOOD digital marketing. 

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