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Here's a replay of Bill's popular sponsorship episode.  As we head into the new year your sponsorship planning should be well underway and this episode will help.

Bill Snow shares his insights into how to build a  sponsorship plan for your racing program.  Sponsorships have to go beyond product sponsors if you want to get to the next level of getting funding for you and your team.  Having a plan and knowing your value is key to building your program.

Over the years Bill has been involved with securing sponsors, fan activation, building plans, and developing value for organizations involved with motorsports.  He's conducted sponsorship seminars and has worked with drivers that are looking to take their motorsports program to the next level.

Topics covered include:

• What businesses to target
• How to build a plan
• Value adds that need to be part of your plan
• What if they say no
• Why working with a charity is important

Find this episode on YouTube and see the accompanying slides here.

Want to live Life In The Fast Lane?  Connect with Bill Snow to learn more about franchise opportunities with Rad Air Complete Car Care.  Learn more at: Franchising with Rad Air.   Fill out the short form near the bottom of the page and Bill will be in touch.

Don't for get that Michael Ribas has a special offer for Late To Grid Listeners - Save $100!
The first step in Michael's coaching program is a strategy session that costs $175, but he's knocking a $100 off.  Following this 90 minute session you'll have a better idea of where you need to be and how to get there.  Michael will also

The season might be over, but the work is just beginning. Don't let your track, autocross or racecar sit idle this off season. Now is the perfect time to tackle those projects that get you one step closer to the podium. For upgrades, maintenance, or that big performance project, there's only one name. Atomic Autosports. Get ready to dominate next season. Find us at AtomicAutoSports.com and book a call with Bill to review your project and goals.

It's getting to be the cool time of year and you're ready for hot deals to update your car for next season. Now through December 31st, 2025, if you go Mishimoto.com and put in "grid15" you'll get 15% off the entire catalog. The only exception we do have a blackout date during Black Friday through Cyber Monday, but through the remainder of the year, 15% off!

Searching for the perfect gift for the motorsports fanatic in your life this year? Skip the socks and head to Atomic Auto Sports! From Cool track decals and Premium Malco detailing products to Essential Trackside accessories. We've got everything for the track addict in your house. Make your holiday shopping easy. Visit Atomicautosports.com right now or swing by the shop to see the selection.

Atomic Autosports has some pretty big news! Track first now has a physical presence right inside Atomic Autosports. That means you can get your car Atomic prepped and grab essential safety gear, helmets, shoes, gloves, and more all in one spot. We can also have your purchases shipped right to our shop in Wickliffe, saving you on shipping. Stop by and check out the expanded selection.

Thanks for listening and taking an interest in growing grassroots racing. The Late To Grid podcast shares the stories and inspiration that help listeners along their motorsports journey.

Find all episodes on the Atomic Autosports website.