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Here's a replay of Bill's popular sponsorship episode.  As we head into the new year your sponsorship planning should be well underway and this episode will help.

Bill Snow shares his insights into how to build a  sponsorship plan for your racing program.  Sponsorships have to go beyond product sponsors if you want to get to the next level of getting funding for you and your team.  Having a plan and knowing your value is key to building your program.

Over the years Bill has been involved with securing sponsors, fan activation, building plans, and developing value for organizations involved with motorsports.  He's conducted sponsorship seminars and has worked with drivers that are looking to take their motorsports program to the next level.

Topics covered include:

• What businesses to target
• How to build a plan
• Value adds that need to be part of your plan
• What if they say no
• Why working with a charity is important

Find this episode on YouTube and see the accompanying slides here.

Want to live Life In The Fast Lane?  Connect with Bill Snow to learn more about franchise opportunities with Rad Air Complete Car Care.  Learn more at: Franchising with Rad Air.   Fill out the short form near the bottom of the page and Bill will be in touch.

Don't for get that Michael Ribas has a special offer for Late To Grid Listeners - Save $100!
The first step in Michael's coaching program is a strategy session that costs $175, but he's knocking a $100 off.  Following this 90 minute session you'll have a better idea of where you need to be and how to get there.  Michael will also provide you an actionable plan.  Connect with Michael here.

Check out our sponsors:
LMS-EFI Website, Facebook, Instagram
Atomic Autosports Website, Facebook, Instagram
ETC Coaching Michael Ribas on LinkedIn, ETC Website, ETC Instagram

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Our Host, Bill - Instagram and

Race season is here. If you need to catch up on setup, or have something that needs repaired, you need to be Atomic prepped.  Get to  https://atomicautosports.com/ to get your car ready to get out there next weekend. 

If you're chasing lap times, you need a track ready setup for your car.  Get to AtomicAutosports.com to get your car scheduled to get you on the podium. 

Track ready setups for time trial drivers and others 

Thanks for listening and taking an interest in growing grassroots racing. The Late To Grid podcast shares the stories and inspiration that help listeners along their motorsports journey.

Find all episodes on the Atomic Autosports website.