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Bill sits down with Matt Busby, President and CEO of Thunderhill Raceway, to talk about everything from his love of rotary engines to the future of track day events. Matt shares his incredible journey from being a car-obsessed teenager in Louisiana to managing world-class racing facilities, including NOLA Motorsports Park and NCM Motorsports Park.

We dive into what it takes to get started in racing—whether it's through karting, autocross, or jumping straight into open-wheel cars like Matt did. He shares how saying "yes" to an unexpected job offer in motorsports set him on the path to managing some of the most well-known racetracks in the country. Plus, we explore the business side of racing, from track operations to the evolving expectations of modern-day racers.

Matt also has some wild track stories, including a late-night minibike jousting match, an insane wrong-way incident on track, and the time a tornado nearly wiped out NCM Motorsports Park. We also discuss the biggest mistakes new drivers make at track days, how racing facilities must adapt to changing demographics, and why building a welcoming paddock culture is key to growing grassroots motorsports.

💥 Whether you're a seasoned racer, a weekend track warrior, or just curious about the industry, this episode is packed with valuable insights, entertaining stories, and expert advice from someone who lives and breathes motorsports.

🎧 Tune in now for an inside look at the world of motorsports!

Tired of funding your own racing?  Learn how to secure sponsorships with Atomic Sponsorships.  Join the waitlist and be the first to get the discounted sponsorship program.  This proven and successful process will not only help you identify real sponsors, but also build relationships with people that will help you pay to race.  Visit AtomicSponsorships.com to join the waitlist.

If a podium is your goal in 2025 you need to head over to see the Atomic Autosports team.  From custom track alignments and corner balancing to fabrication work and everything in between - Atomic Autosports gets your car ready for the track.  Visit Atomic Autosports.com to learn more.

From simple tire swaps and brake upgrades to corner balancing and dialed in alignments, Atomic Autosports gets your car ready for the track.  Whether you are an autocrossers, time trial, road racer, or track day junkie - the team at Atomic Autosports can tailor their services to your budget and your needs.   Visit AtomicAutosports.com to learn more.

Thanks for listening and taking an interest in growing grassroots racing. The Late To Grid podcast shares the stories and inspiration that help listeners along their motorsports journey.

Find all episodes on the Atomic Autosports website.

Send us a text

Bill Snow talks with Chris Ludwig of LMS EFI about harnessing data to improve racing performance. Chris shares practical tips on using data effectively at various skill levels, from basic lap time analysis to in-depth brake and throttle assessments. Learn how data can help you become a faster, more consistent driver. Plus, Chris shares a funny anecdote about the importance of pre-race bathroom breaks!

Tired of funding your own racing?  Learn how to secure sponsorships with Atomic Sponsorships.  Join the waitlist and be the first to get the discounted sponsorship program.  This proven and successful process will not only help you identify real sponsors, but also build relationships with people that will help you pay to race.  Visit AtomicSponsorships.com to join the waitlist.

If a podium is your goal in 2025 you need to head over to see the Atomic Autosports team.  From custom track alignments and corner balancing to fabrication work and everything in between - Atomic Autosports gets your car ready for the track.  Visit Atomic Autosports.com to learn more.

From simple tire swaps and brake upgrades to corner balancing and dialed in alignments, Atomic Autosports gets your car ready for the track.  Whether you are an autocrossers, time trial, road racer, or track day junkie - the team at Atomic Autosports can tailor their services to your budget and your needs.   Visit AtomicAutosports.com to learn more.

Thanks for listening and taking an interest in growing grassroots racing. The Late To Grid podcast shares the stories and inspiration that help listeners along their motorsports journey.

Find all episodes on the Atomic Autosports website.

Send us a text

Bill Snow interviews Ryan Hall, a professional driver and coach, offering valuable insights for racers of all levels. Ryan shares his experiences in IRL and Champ Car, his coaching methods, and the importance of consistent seat time. He also emphasizes the negative consequences of being late to grid and provides actionable tips for maximizing track time and avoiding costly errors.

Tired of funding your own racing?  Learn how to secure sponsorships with Atomic Sponsorships.  Join the waitlist and be the first to get the discounted sponsorship program.  This proven and successful process will not only help you identify real sponsors, but also build relationships with people that will help you pay to race.  Visit AtomicSponsorships.com to join the waitlist.

If a podium is your goal in 2025 you need to head over to see the Atomic Autosports team.  From custom track alignments and corner balancing to fabrication work and everything in between - Atomic Autosports gets your car ready for the track.  Visit Atomic Autosports.com to learn more.

From simple tire swaps and brake upgrades to corner balancing and dialed in alignments, Atomic Autosports gets your car ready for the track.  Whether you are an autocrossers, time trial, road racer, or track day junkie - the team at Atomic Autosports can tailor their services to your budget and your needs.   Visit AtomicAutosports.com to learn more.

Thanks for listening and taking an interest in growing grassroots racing. The Late To Grid podcast shares the stories and inspiration that help listeners along their motorsports journey.

Find all episodes on the Atomic Autosports website.

Send us a text

Bill chats with Jason Kennedy of Auto Interest, a leading high-performance driving (HPD) organization, about their unique approach to track days and driver education. Jason shares the story of Auto Interest's evolution, from a small group of Ford Taurus enthusiasts to a nationally recognized HPD with a cutting-edge technology platform. Learn about their focus on driver education, innovative technology, and the importance of the right mindset for a successful track day. Jason also offers valuable advice for first-timers, including essential pre-event prep tips and how to get the most out of your time with an instructor.

Tired of funding your own racing?  Learn how to secure sponsorships with Atomic Sponsorships.  Join the waitlist and be the first to get the discounted sponsorship program.  This proven and successful process will not only help you identify real sponsors, but also build relationships with people that will help you pay to race.  Visit AtomicSponsorships.com to join the waitlist.

If a podium is your goal in 2025 you need to head over to see the Atomic Autosports team.  From custom track alignments and corner balancing to fabrication work and everything in between - Atomic Autosports gets your car ready for the track.  Visit Atomic Autosports.com to learn more.

From simple tire swaps and brake upgrades to corner balancing and dialed in alignments, Atomic Autosports gets your car ready for the track.  Whether you are an autocrossers, time trial, road racer, or track day junkie - the team at Atomic Autosports can tailor their services to your budget and your needs.   Visit AtomicAutosports.com to learn more.

Thanks for listening and taking an interest in growing grassroots racing. The Late To Grid podcast shares the stories and inspiration that help listeners along their motorsports journey.

Find all episodes on the Atomic Autosports website.

Send us a text

Join the Atomic Autosports crew as they hit the Performance Racing Industry (PRI) trade show! 🚗💨 From cutting-edge technology and industry innovations to behind-the-scenes insights, the team shares their experience exploring one of the biggest racing trade shows in the world.

Get an up-close look at the latest performance parts, tools, and trends shaping the future of racing. Plus, hear what stood out to the Atomic crew as they connect with top industry pros and suppliers.

Whether you’re a racing enthusiast, a gearhead, or just curious about the world of high-performance autosports, this episode is packed with must-see moments! 🏁

Tired of funding your own racing?  Learn how to secure sponsorships with Atomic Sponsorships.  Join the waitlist and be the first to get the discounted sponsorship program.  This proven and successful process will not only help you identify real sponsors, but also build relationships with people that will help you pay to race.  Visit AtomicSponsorships.com to join the waitlist.

If a podium is your goal in 2025 you need to head over to see the Atomic Autosports team.  From custom track alignments and corner balancing to fabrication work and everything in between - Atomic Autosports gets your car ready for the track.  Visit Atomic Autosports.com to learn more.

From simple tire swaps and brake upgrades to corner balancing and dialed in alignments, Atomic Autosports gets your car ready for the track.  Whether you are an autocrossers, time trial, road racer, or track day junkie - the team at Atomic Autosports can tailor their services to your budget and your needs.   Visit AtomicAutosports.com to learn more.

Thanks for listening and taking an interest in growing grassroots racing. The Late To Grid podcast shares the stories and inspiration that help listeners along their motorsports journey.

Find all episodes on the Atomic Autosports website.

Send us a text

Bill from Atomic Auto Sports welcomes back Michael Ribas of Exceed Transition Coaching for a powerful episode focused on goal setting and achieving peak performance in motorsports. Whether you're an autocrosser, time trial enthusiast, or road racer, Michael's insights will help you plan for your best season yet. Learn how to set SMART goals, prioritize effectively, manage your energy, and leverage the power of coaching to excel both on and off the track. Michael shares inspiring success stories and offers a special discount on his coaching services exclusively for Late to Grid listeners. Don't miss this episode packed with actionable strategies for success!

Tired of funding your own racing?  Learn how to secure sponsorships with Atomic Sponsorships.  Join the waitlist and be the first to get the discounted sponsorship program.  This proven and successful process will not only help you identify real sponsors, but also build relationships with people that will help you pay to race.  Visit AtomicSponsorships.com to join the waitlist.

If a podium is your goal in 2025 you need to head over to see the Atomic Autosports team.  From custom track alignments and corner balancing to fabrication work and everything in between - Atomic Autosports gets your car ready for the track.  Visit Atomic Autosports.com to learn more.

From simple tire swaps and brake upgrades to corner balancing and dialed in alignments, Atomic Autosports gets your car ready for the track.  Whether you are an autocrossers, time trial, road racer, or track day junkie - the team at Atomic Autosports can tailor their services to your budget and your needs.   Visit AtomicAutosports.com to learn more.

Thanks for listening and taking an interest in growing grassroots racing. The Late To Grid podcast shares the stories and inspiration that help listeners along their motorsports journey.

Find all episodes on the Atomic Autosports website.

Send us a text

Join Bill from Atomic Auto Sports as he chats with Andrew Markel, Technical Director of Content for Babcock's Media and a lifelong motorsports enthusiast. Andrew shares his incredible journey, from witnessing Formula 1 in Detroit as a child to his current work creating automotive content and his ongoing passion for grassroots racing. Hear about his experiences at the Indy 500, various driver's schools (including the unforgettable Bridgestone Ice Driving Academy!), and his hilarious adventures with old cars and pull-a-parts. Andrew’s story is an inspiration for anyone with a passion for cars and racing!

Tired of funding your own racing?  Learn how to secure sponsorships with Atomic Sponsorships.  Join the waitlist and be the first to get the discounted sponsorship program.  This proven and successful process will not only help you identify real sponsors, but also build relationships with people that will help you pay to race.  Visit AtomicSponsorships.com to join the waitlist.

If a podium is your goal in 2025 you need to head over to see the Atomic Autosports team.  From custom track alignments and corner balancing to fabrication work and everything in between - Atomic Autosports gets your car ready for the track.  Visit Atomic Autosports.com to learn more.

From simple tire swaps and brake upgrades to corner balancing and dialed in alignments, Atomic Autosports gets your car ready for the track.  Whether you are an autocrossers, time trial, road racer, or track day junkie - the team at Atomic Autosports can tailor their services to your budget and your needs.   Visit AtomicAutosports.com to learn more.

Thanks for listening and taking an interest in growing grassroots racing. The Late To Grid podcast shares the stories and inspiration that help listeners along their motorsports journey.

Find all episodes on the Atomic Autosports website.

Send us a text

Luke Ryker from Track Heroes joins us to share his inspiring story of using high-performance driving to help veterans and first responders overcome PTSD. Discover the science behind this unique program, how it works, and the incredible impact it's having on the lives of those who've served. Learn about the different stages of the program, their partnerships with organizations like BMW Performance Center, and how you can get involved!

Tired of funding your own racing?  Learn how to secure sponsorships with Atomic Sponsorships.  Join the waitlist and be the first to get the discounted sponsorship program.  This proven and successful process will not only help you identify real sponsors, but also build relationships with people that will help you pay to race.  Visit AtomicSponsorships.com to join the waitlist.

If a podium is your goal in 2025 you need to head over to see the Atomic Autosports team.  From custom track alignments and corner balancing to fabrication work and everything in between - Atomic Autosports gets your car ready for the track.  Visit Atomic Autosports.com to learn more.

From simple tire swaps and brake upgrades to corner balancing and dialed in alignments, Atomic Autosports gets your car ready for the track.  Whether you are an autocrossers, time trial, road racer, or track day junkie - the team at Atomic Autosports can tailor their services to your budget and your needs.   Visit AtomicAutosports.com to learn more.

Thanks for listening and taking an interest in growing grassroots racing. The Late To Grid podcast shares the stories and inspiration that help listeners along their motorsports journey.

Find all episodes on the Atomic Autosports website.

Send us a text

Get the inside scoop on SEMA 2024! We hit the show floor and talked to top industry players: Hawk Performance, Hoosier Tire, NRG Innovations, and Design Engineering, Inc. (DEI). Learn about their latest products, tips for track success, and how their innovations can elevate your racing game. From brake pads to tires, seats to heat shielding, this episode is packed with insights for every racer.

Tired of funding your own racing?  Learn how to secure sponsorships with Atomic Sponsorships.  Join the waitlist and be the first to get the discounted sponsorship program.  This proven and successful process will not only help you identify real sponsors, but also build relationships with people that will help you pay to race.  Visit AtomicSponsorships.com to join the waitlist.

From simple tire swaps and brake upgrades to corner balancing and dialed in alignments, Atomic Autosports gets your car ready for the track.  Whether you are an autocrossers, time trial, road racer, or track day junkie - the team at Atomic Autosports can tailor their services to your budget and your needs.   Visit AtomicAutosports.com to learn more.

Thanks for listening and taking an interest in growing grassroots racing. The Late To Grid podcast shares the stories and inspiration that help listeners along their motorsports journey.

Find all episodes on the Atomic Autosports website.

Send us a text

Bill Snow welcomes Eric Baun, a sales rep and avid racer, to the Late to Grid podcast. Listen as Eric shares his motorsports journey from his first track day in a Volkswagen to his current passion for karting and endurance racing, including his surprising start in wheel-to-wheel racing, his experience managing multiple sclerosis, and his goal of reaching the next level in motorsport.

Get Eric's advice on how to get started in racing, the resources he uses to improve his driving, and his vision for the future. You won't want to miss this inspiring story!

Tired of funding your own racing?  Learn how to secure sponsorships with Atomic Sponsorships.  Join the waitlist and be the first to get the discounted sponsorship program.  This proven and successful process will not only help you identify real sponsors, but also build relationships with people that will help you pay to race.  Visit AtomicSponsorships.com to join the waitlist.

If a podium is your goal in 2025 you need to head over to see the Atomic Autosports team.  From custom track alignments and corner balancing to fabrication work and everything in between - Atomic Autosports gets your car ready for the track.  Visit Atomic Autosports.com to learn more.

From simple tire swaps and brake upgrades to corner balancing and dialed in alignments, Atomic Autosports gets your car ready for the track.  Whether you are an autocrossers, time trial, road racer, or track day junkie - the team at Atomic Autosports can tailor their services to your budget and your needs.   Visit AtomicAutosports.com to learn more.

Thanks for listening and taking an interest in growing grassroots racing. The Late To Grid podcast shares the stories and inspiration that help listeners along their motorsports journey.

Find all episodes on the Atomic Autosports website.