While most long-term care providers understandably dread the staffing recruitment and retention problems that face virtually everyone in the business, there’s a different mindset at Tutera Senior Living & Health Care. They call staffing a “huge opportunity.”

It’s the type of proactive optimism that has led Tutera, which manages 86 communities in 10 mostly Midwestern states, to rise up and embark on a year-long, multi-tiered 40th anniversary celebration.

“Our outlook is very bright. We continue to grow for the right reasons and we’re growing in a way that allows us to be successful,” Tutera President and COO Randy Bloom tells Executive Editor James M. Berklan in this McKnight’s Newsmakers podcast.

At the heart of it all is a philosophy of how to best deal with people — residents, families, the company’s 6,000-plus employees and others, Bloom says. The special Tutera Younite approach is the anchor.

Download this special podcast to learn more about what makes the Tutera powerhouse tick, and the characteristics leaders say allow them to operate successful life plan communities and other freestanding facilities in an increasing number of locations.