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LifePlans is working to provide the expertise people need to navigate the range of major life experiences, from preparing for a wedding or baby to needing hospice care. The company’s advisers offer advice while offering listening ears and compassion for people going through various life moments. Along with life planners, LifePlans offers a digital vault for users to store their plans so they don’t have to reinvent the wheel during each challenge. It also provides connections to 1,200 professionals who provide a range of services. Lanz understands the need for this prodcut personally. She is a member of the sandwich generation, taking care of her children and starting to think about her parents' needs. She also was recently diagnosed with breast cancer. Her story mirrors that of many women who make up 77% of LifePlans’ customer base. She is using her life experience and expertise as a nurse and healthcare expert to inform the direction of the company.
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Show Contributors: McKnight’s Home Care Editor Liza Berger; Katy Lanz, Founder and CEO, LifePlans
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Starting a PACE program is not for the faint of heart, Donna Wilhelm, vice president of advocacy for Trinity Health PACE, said. On top of steep capital expenditures and requirements from the Centers for Medicare and Medicaid Studies, potential PACE providers can apply to start services only four times a year. People who want PACE services also face barriers such as being able to enroll only on the first day of the month. Trinity Health PACE is backing new bipartisan legislation introduced this fall that would provide anytime enrollment in the program, which allows Medicare and Medicaid beneficiaries to receive nursing home–level care at home — a strong preference for many. Stripping away some of the burdensome requirements also would make the program more scalable and boost access for more people, Wilhelm said. A report this summer highlighting PACE’s clinical benefits is bolstering the argument to expand the program and make it mandatory for all states. This is timely as the program is often on the chopping block when budgets tighten, even though it ends up saving states money, Wilhelm said. PACE currently is offered voluntarily in 33 states and the District of Columbia for people 55 and older who are nursing-home eligible. Like many areas of healthcare, private-equity backed, for-profit PACE services are emerging, raising concerns about maintaining patient-centered care.
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Show contributors: McKnight’s Home Care Editor Liza Berger; Donna Wilhelm, vice president of advocacy, Trinity Health PACE
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One of the biggest pain points for TheKey, which serves private-pay clients primarily, is affordability, CEO Chris Gerard told McKnight’s Home Care. Also, the population that can pay for the firm’s services is even smaller given that the company specializes in longer-term, higher-utilization clients. One of the secrets of the firm’s success is matching the caregiver’s capabilities and personality with the client's needs and being available early in the episode of care, he said. This means putting lot of energy and effort into the first seven to 14 days the client is on service. The company recently left the Australian market, which was a franchise business. TheKey is a bit immune from the caregiver shortage in the United States because clients receive more intensive care and for a longer time than those at most agencies. This allows the company to give caregivers more stable clients and more hours. As a result, turnover is less of a problem at TheKey compared to other agencies, Gerard said. One of TheKey’s most successful service lines is geriatric care management, a lesser-known service that provides a “household quarterback” to manage all aspects of a loved one’s care — from trips to the physician’s office to durable medical equipment maintenance.
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Show contributors:
McKnight’s Home Care Editor Liza Berger; Chris Gerard, CEO, TheKey Home Care
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The conversation highlights three primary themes surrounding initial implementation:
Addressing the gap between capital equipment grants and comprehensive operational support remains a primary focus for state advocates trying to ensure that rural health spending truly converts to long-term success.
"Even if you can connect a need to a particular line in a grant-making opportunity, there's still a lot more that needs to come together to make that program successful," Labun notes in the episode. "It's not as simple as handing out some equipment to make some of these programs a success."
Listen in to the full episode of McKnight's Newsmakers for more insights on how rural skilled nursing facilities are navigating federal grants, workforce bottlenecks and continuing to advocate for complex care initiatives.
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A short-term home health and moratorium was a necessary action because of rampant fraud in the hospice sector, said Tom Koutsoumpas, founder and CEO of the National Partnership for Healthcare and Hospice Innovation (NPHI). Still, the moratorium, which is designed to contain and address egregious activities, is meant to be a short-term solution, said Koutsoumpas, who was involved when the benefit was created in the 1980s. There has been an overreaction during the moratorium, he noted, and acknowledged that some of his members have been subject to unnecessary audits. While the question of the moratorium has divided provider organizations, more imperative is that the community as a whole support and encourage the Centers for Medicare & Medicaid Services in their fraud-fighting efforts, he said. The organization’s support of the moratorium and may be one reason why NPHI has experienced a surge of new members of late. On another subject, he is excited about the attention palliative care has been receiving from CMS in rulemaking. NPHI has proposed a palliative care model that would be adjacent to the hospice benefit. More details are forthcoming, he said.
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Facebook: National Partnership for Healthcare and Hospice Innovation
LinkedIn: National Partnership for Healthcare and Hospice Innovation (NPHI)
Show contributors:
McKnight’s Home Care Editor Liza Berger; Tom Koutsoumpas, founder and CEO, National Partnership for Healthcare and Hospice Innovation (NPHI)
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As a house call firm, Ennoble Care brings the most skilled clinicians to a patient’s house to provide essentially a doctor's office inside, CEO Kush Das explained. That slowly progresses to more longitudinal care with nurses and social workers and care managers supporting patients. The company serves both Medicare and Medicare Advantage patients, depending on the market. About 1 of every 2 Medicare patients it serves is in the ACO REACH model, Das explained. He is proud of the work of the Complex Care Alliance, which has advocated for high-needs Medicare patients in accountable care. He is bullish on the LEAD model, which will take the place of the REACH Model starting in 2027. The latest physician fee schedule proposed rule reflects the work involved in operating a house call company, he said. The company, which doubled in the last 12 months, will continue on a similar growth trajectory, he said. The federal hospice moratorium — which he believes in — will hurt the company's efforts to grow hospice in the short term, he said.
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