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Karen from Sense & Purpose offers a refreshing take on the burgeoning cannabis beverage industry, sharing her remarkable transition from the corporate world of Quaker Oats and Nestle Waters to pioneering cannabis-infused drinks. Promising insights into her journey, Karen discusses how her personal experiences and professional shifts contributed to the creation of a brand that fuses Canada's pure water with cannabis. Her emphasis on high-quality ingredients and the innovative approach to product development highlights the potential of cannabis beverages as a healthier alternative to alcohol, particularly in light of the "Cali sober" movement.

Listeners will gain an understanding of the complexities within the cannabis market, as Karen navigates the challenges of launching a brand in a heavily regulated environment. Her story encapsulates the hurdles of advertising restrictions, the necessity of community-driven support, and the strategic balance of THC and CBD to achieve desired effects in products like "refocus" and "relax." By sharing both personal anecdotes and industry insights, Karen showcases the transformative power of cannabis beverages and their growing acceptance across different demographics.

We also explore the exciting possibilities of collaboration and coopetition in the cannabis industry. Karen highlights the opportunities for innovation and inclusivity, focusing on developing wellness products for diverse communities, including the 2SLGBTQ+ and Gen Z groups. Her vision for the future of cannabis beverages underscores the importance of research and open dialogue in challenging stigmas and fostering a broader understanding of cannabis's benefits. This episode celebrates Karen's inspiring journey and her commitment to shaping a dynamic future for cannabis beverages.

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