#222: At a moment when social media was at the forefront of culture and virality was a priority, Sam Richards partnered to form Spirited Media - a marketing collective, to ensure minority and family-owned brands had the same support and opportunities to their larger counterparts.

Spirited Media is a female-founded business, operated solely by women, and as the managing partner, Richards has found the right outlet to put her entrepreneurial spirit, relentless work ethic, and leadership skills into the spotlight. She has also been able to use her expertise to help clients leverage social media as more than just a driver of sales but also a place for their brand to connect with their community at a deeper level - a place where they can share their unique perspectives and experiences.

Awarded as Adweek's 2022 Young Influential, Sam is actively working with clients to shift their brand persona to encapsulate every distinct aspect of their brand, not just the business side.

Topics discussed:

• How to be an effective business partner with someone who is also your friend
• Learning how to re-frame disagreements in business and not take it personal
• Theories on marriage and relationships
• Finding balance in 20s lifestyle between career, social, relationships
• The truth behind marketing in alcoholic beverage industry
• Why cheap alcohol will leave you feeling hungover with a headache and why you should consider changing your drinking habits

A special thank you to Magic Mind for sponsoring this episode. Magic Mind is the world's first productivity drink that helps me with maintaining laser focus and energy and improving my workflow. It's tasty and full of natural ingredients including matcha green tea, turmeric, and more. Enjoy 20% off your purchase with code "FULFILL" at www.magicmind.co/fulfill

ENJOY 10% OFF THE WHAT FULFILLS YOU? CARD GAME AT www.whatfulfillsyou.com - code "WHATFULFILLSYOU10"

Follow Spirited Media on Instagram: https://www.instagram.com/spiritedmediainc

Follow the What Fulfills You? Podcast Instagram: https://www.instagram.com/whatfulfillsyou

Follow Emily Elizabeth's Instagram: https://www.instagram.com/emilyeduong/

Read more on the blog: https://emilyelizabeth.blog/

Support this podcast at — https://redcircle.com/what-fulfills-you-podcast/exclusive-content

Advertising Inquiries: https://redcircle.com/brands

Privacy & Opt-Out: https://redcircle.com/privacy