The dictionary says conviction is a strong persuasion or belief, the state of being convinced. It is a settled decision, a fixed strong belief. It defines and impacts our actions, thoughts and everything we are. Yet there is no conviction without a true North, your fixed point in a spinning would. This is derived from your most deeply held beliefs, values and the convictions you live by. In this episode of keep It 100, we will discover how to get your True North and get back on your right path. We will also hear from Brazilian mover and shaker Teofilo Hayashi.

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