Finely Crafted

Branding is much more than a logo. But...it's also a logo. Are you harnessing the power of well-designed brand aesthetic? In the season, every episode has been building to this point. You've got the internal knowledge of your brand and its messaging—now it's time to visualize it at every customer touchpoint.

In the episode, we use real life examples of companies who transformed entire industries by focusing on their brand aesthetic and user experience to show you how you can best approach your own brand's visual identity.

The next big thing in content marketing? Wrong question. If you'd like to sell more without having to go out and "sell" more, this interview is for you.

We're talking with ​Brian Clark. He's the founder and CEO of Copyblogger Media, a company dedicated to teaching excellent content marketing. He also hosts the Rainmaker.FM podcast (the lead show of Rainmaker.FM network).

Hear how his understanding of leading a tribe has lead to multiple successful business endeavors and an ever-growing audience of raving fans.

What do you declare? It's time to tie some things together. It's better than an elevator pitch or a mission statement. The "brand declaration" unifies your messaging in a concise, powerful way.

In this episode, we'll help you take all of the internal searching and sorting of building your brand and bring unity to your team—and your audience.

How many of you out there are bakers? If you’re more serious about what comes out of the oven, then

A roundish mound of chocolate, caramel, marshmallow, and fresh roasted peanuts. That’s a Goo Goo Cluster. And it is delicious. How do you carry the legacy and heritage of a 100-year-old story through a substantial and significant rebrand? This is the challenge that Beth Sachan, Director of Marketing, and the Goo Goo Cluster brand was recently faced with. What’s been a household name in Tennessee and throughout the southeast since 1912 recently revamped their brand, and refreshed their product.

In today's episode we unpack how to revitalize a brand that's been around since candy bars weren't even a thing, and dive deeper into embracing who you - and your brand is - in a way that stands the test of time.

Are you offering a consistent experience at every intersection and touchpoint of your brand? Each episode this season builds on each other as we navigate you, fine listener, through our branding process, and Brand Essence is where Action (what you do) meets Identity (who you are).

Today we unpack how a brands like Dollar Shave Club and Simple nail their execution of Brand Essence - and how you can carry out the what and the why of your brand every day.

What if I told you that I haven’t sent an email to a co-worker in almost two years? You’d probably