Finely Crafted

Do you care about what you sell?

It seems like a completely obvious, no-brainer question. Of course you do, right? Michael Margolis is the CEO of Get Storied and is a master at equipping business leaders around the world with the tool of story in pursuit of building better business.

Michael believes that you, as a brand, live or die on the story you tell. Michael shares insight on the impact of storytelling, and its importance in inviting your customers, supporters, and raving fans to be a part of what you sell. We unpack the relationship between product and purpose - how what you sell fits into the life of your customer - and how your story evolves as the world changes.

What happens when your story becomes bigger than yourself?

Amy Clover's story of transformation is nothing short of incredible. She's a living case study of success and personal triumph, with a journey through mental chaos and near suicide.

As the founder of Strong Inside Out, she's built a brand that uses fitness and positive action to inspire others to unleash their strong. When you get to know Amy, all you see today is a person - a brand - that feels so incredibly alive.

In this episode, we talk to Amy about being mindful in your business and the importance of being present with your "now" - and dive deeper into the challenges, opportunities, and personal satisfaction that comes with bringing along others on your brand's journey.

How do you say a lot without saying a lot?

As a singer/songwriter, Steve Moakler can tell a great story in very few words. His songs have been recorded by artists including Dierks Bentley and Jake Owen, and his music has been featured on Fox, ABC and MTV.

In this episode, Steve shares how he's developed his own brand and personal story and drops some wisdom nuggets for understanding your identity and propelling your story forward. (Spoiler alert: Steve also breaks it down with a most-excellent acoustic performance)

What does it actually take to pursue your dream job?

For Paul Angone it meant incredibly hard work, strained home life and perhaps most importantly: discovering his secret sauce. Metaphorically. He's not a chef, y'all.

Paul's an author and a speaker, and in this episode he inspires us with his story of building his brand from the ground up.

Finely Crafted is here! Bam!

We believe a brand is a story—and how you tell it is everything. This show is for passionate people needing a creative spark to share their own story more effectively.

In this episode, Matt and Blake share the personal stories that led them to Finely Crafted and invite you to join them on the journey. Also, Boyz II Men impersonations.