As cloud matures, managing cloud costs has become a top priority for many organizations. That's where the new discipline of FinOps, or financial operations, can help. The goal of FinOps is to help companies manage and maintain accountability for cloud usage and costs. In this Knowledge Short podcast, David Linthicum explains what FinOps is, how it can help companies control cloud costs better, and how culture change and automation play a key role in FinOps implementation.