Episode 52

Today, Ken and I will talk about building an email list. Ken started 2020 with zero emails. Fast forward to Q4, he has 15,000 emails and counting. He used several online apps and services to reach that number, alongside other creative tactics that you can also apply on your business. You will learn about giveaways, lead magnets, email open rates, and more!

Let’s jump into the episode now and learn from this Beginner’s Guide to building an email list. 

[00:01 - 01:53] Opening Segment

• We introduce our topic for today
• Ken’s journey from 0 to 15,000 emails
• Ken’s tips to get 15,000 emails within a year

[01:54 - 07:35] A Stadium Full of People

• Why build an email list? 
  • An asset that generates revenue
  • A tool to know your customers better
• An email list is like a stadium full of people
  • Find out why

[07:36 - 15:54] List Builders 

• Useful tools to build your email list
• Don’t miss Ken’s tips to grow your email list
• 3 services you can try to send giveaways 

[15:55 - 24:54] Value-Adding Tactics

• We talk about conversion rates on landing pages 
• Ken’s tricks to use newsletters better
• How to extract email addresses from sales channels 
• Putting your lead magnets in the right places

[24:55 - 31:27] Closing Segment 

• Ken talks about email open rates
• Best practices in sending emails
• Final words

Tweetable Quotes:

“If you can prove that you’re generating a revenue with that email list, that adds value to your business.” - Ken Wilson 

“In order to get an email form somebody, you need to exchange something of value.” - Ken Wilson 

Resources Mentioned:

• Mailchimp
• ConvertKit
• Klaviyo
• GiveawayBoost
• Gleam.io
• RafflePress
• Profit Calculator
• Ryan Daniel Moran
• Tim Ferris
• Morning Brew
• Shopify
• Eventbrite

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Episode 51

This is Part 2 of our e-commerce coaching call with Kiefer Hogge, a new seller who joins Amazon. This time, we will discuss leveraging social media platforms and photography in the product launch, targeting a realistic best seller rating, and many more!

Listen to Part 1 to know more about Jungle Scout, Fulfillment by Amazon, and packaging and product listings.

Now, let’s jump into the episode and learn with Kiefer how to navigate the Amazon world better!

[00:01 - 07:07] Opening Segment

• We recap Part 1 of the coaching call with Kiefer
• We discuss product photography
  • Listen to Firing the Man Ep. 17 for more details
• Other media you can use to launch your product
  • Infographic
  • Video

[07:08 - 13:40] Online Launching 

• Making your photos attractive on Amazon
• Learning from your competitors
• Launching your product
  • Instagram
  • Facebook
  • Amazon

[13:41 - 19:51] Best Seller Rating

• Overcoming challenges during the “honeymoon phase”
• What’s a good conversion rate in Shopify?
• We talk about best seller rating on Amazon 

[19:52 - 24:55] Closing Segment 

• Lightning round
• Final words

Tweetable Quotes:

“It’s about who you surround yourself with. I think that’s probably the number 1 thing in general as far as success [is concerned].” - Kiefer Hogge

“No matter what you try and no matter what happens, the learning process of whether you failed [or not] is worth the investment alone.” - Kiefer Hogge

Resources Mentioned:

• Product Photography
• PickFu
• Shopify
• The 4-Hour Workweek
• Rich Dad, Poor Dad
• Becoming Supernatural

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Connect with Kiefer on LinkedIn, Facebook, and Instagram. Visit https://www.enagic.com/ to learn more. 

Missed Part 1? Go to www.FiringTheMan.com

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Episode 50

This is Part 1 of our e-commerce coaching call with Kiefer Hogge, a new seller who joins Amazon. We will talk about specific Jungle Scout criteria you should consider and why you should not do them first, the best practices to receive a Fulfillment by Amazon, and the importance of packaging and product listings. 

Let’s jump into the episode and learn with Kiefer how to start your Amazon career!

[00:01 - 06:09] Opening Segment

• Let’s get to know Kiefer Hogge
• Affiliate marketing as a source of income
• His path to Amazon selling

[06:10 - 16:11] 24-Month Timeline 

• We talk about the lessons from our failed ventures  
• Where is Kiefer now in his Amazon journey? 
• Amazon selling is a long game
• Find out why Kiefer realized he “had room to mess up”

[16:12 - 27:19] 3,000 Sales in Top 10 Listings

• Find out David’s Jungle Scout criteria
• Don’t miss our tips to source products that will sell!
  • Start with your specialized knowledge
• Evaluating manufacturers and trading companies

[27:20 - 34:08] 30-Second Reaction 

• We talk about the importance of Amazon packaging
• Kiefer asks about the labeling process
  • Set up your listings
  • Go to Inventory > Manage Inventory
  • Check the box. 
  • Look for a drop-down menu > Print Item Labels
  • Download labels as pdf
  • Send pdf to manufacturer
• We discuss what is a minimum viable product

[34:09 - 39:00] Closing Segment 

• When should you sell?
• Utilizing air and sea shipping 
• Final words

Tweetable Quotes:

“I think in the past, my biggest mistake was I was rushing to just get in and learn versus really starting outright.” - Kiefer Hogge

Resources Mentioned:

• Alibaba
• Jungle Scout
• Fulfillment by Amazon

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Connect with Kiefer on LinkedIn, Facebook, and Instagram. Visit https://www.enagic.com/ to learn more. 

WATCH OUT for Part 2 on www.FiringTheMan.com

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Episode 49

In this episode, we will interview Yoni Mazor, Chief Operating Officer and Co-Founder of Getida, a fast-growing cloud-based technology company that provides state-of-the-art reimbursement recovery solutions for Amazon sellers. He will tell us how Getida started and share with us some tips to be successful entrepreneurs in the e-commerce industry.

Let’s jump into the episode and learn more about getting reimbursements from Amazon! 

[00:01 - 06:08] Opening Segment

• We recap the previous episode about the Getida tool
• Get a free $400 of reimbursement. Link below
• We introduce our guest, Yoni Mazor
  • He shares how Getida started 

[06:09 - 16:36] Pay Per Recovery

• Yoni walks us through the process of getting reimbursements
• The 4 easy steps to sign up to Getida
• Getida is free! Find out why

[16:37 - 25:06] Spray and Pray

• Yoni talks about their daily transactions 
• How’s the Getida experience? 
• Don’t get your Amazon account shut down
  • Find out how

[26:07 - 33:41] Professionalism at All Levels

• What’s unique about Getida? 
• Yoni talks about two halves of the Amazon world
• He shares some tips to be successful in e-commerce

[33:42 - 39:05] Closing Segment 

• Yoni’s favorite book
  • Straight from the Gut
• Yoni’s hobbies
  • Playing the piano and the guitar 
  • Riding a bicycle
  • Playing with his kids
  • Traveling
• What sets apart successful entrepreneurs from others?
  • Passion and grit
  • Dreaming big and recognizing reality
• Connect with Yoni. Link below
• Final words

Tweetable Quotes:

“You have to be prudent now more than ever on auditing your account and get that reimbursement.” - Yoni Mazor

“[Getida] is very customizable and it makes an impact. That’s why there’s always a ‘wow!’ factor” - Yoni Mazor

Resources Mentioned:

• How We Got Over $5,000 Back From Amazon
• Refund Genie
• Jack: Straight from the Gut

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Email Yoni at [email protected] or connect with him on LinkedIn and Facebook. Visit https://getida.com/ to learn more. 

Go to Firingtheman.com/GETIDA for a $400 credit when you sign up for GETIDA

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Episode 48


In this episode, we will get to know Getida, a tool that can help Amazon sellers get thousands of reimbursement. Getida takes less than five minutes to set up. Afterwards, you can now enjoy reimbursements you never knew you could have! We’ll discuss how we can leverage this tool...and more in Firing the Man podcast. 

[00:01 - 03:28] Opening Segment

• We introduce our topic for today, getting reimbursements from Amazon
• We talk about how we can explore 30 different ways to get money back from Amazon through the Getida tool
  • Setting up the tool lasts for only five minutes!

[03:29 - 13:33] Thousands of Reimbursement in Less than a Week

• We talk about the differences between Getida and Refund Genie
• We share our experience of using Getida
• Find out how you can get $200 of free reimbursement credit. More info below
  • Offer Code: Firing the Man
• We talk about the other benefits of Getida aside from getting reimbursements
  • Getida can help you on your audits. Find out how. 

[13:34 - 14:28] Closing Segment 

• We have partnered with Getida to give you free reimbursement credits. More info below.
• Final words

Tweetable Quotes:

“What [Getida] does is it goes back and scrubs all of the data and all of the reporting within Amazon to identify areas where you can get refund.” - David Schomer

Resources Mentioned:

• Maximizing e-commerce
• Refund Genie

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Go to www.firingtheman.com/getida and get your money back from Amazon

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Episode 47

In this episode, we will talk about the current events happening in the world of e-commerce. We will discuss probably the most significant news in the e-commerce world today. We will also talk about several news related to Amazon and share our insights about turning a famous video platform into an online shopping center. 

Let’s dive right into this episode and dig into the news articles Ken and I discussed to give you a better view of what’s in store for the e-commerce world. 

[00:01 - 06:25] Tech Giants in Trouble? 

• We talk about the 451-paged report released by the United States House of Representatives on the competitive practices of Facebook, Google, Amazon, and Apple
• We share our thoughts about the issues being thrown at Amazon, specifically on the experience of third-party sellers 
  • David shares a big brother-little brother analogy as he gave his insights about the report

[06:26 - 15:02] Happenings in the Amazon

• David shares his suggestions to make the launching of Amazon Prime Day better next time.
• Ken shares his thoughts on why Prime Day seems to be not a big deal this year because of the COVID-19 pandemic
• We discuss the new feature on the Seller Central mobile app
• David talks about the customer experience being enhanced by the 2020 Extended Holiday Returns Policy
  • The Policy benefits Amazon but not third-party sellers 
• Ken shares his thoughts about Amazon releasing webinars through their Amazon Small Business Academy

[15:03 - 19:50] Shopping on YouTube 

• David talks about how YouTube can be transformed into an online shopping center
  • Ken shares his insights about how tags and meta-descriptions in YouTube videos can increase Google’s revenue
• David shares his thoughts, hoping that YouTube will not lose its authenticity if this plan proceeds
• Final words

Resources Mentioned:

• 12 Accusations in the Damning House Report on Amazon, Apple, Facebook and Google
• Fringe notions on antitrust would destroy small businesses and hurt consumers
• Amazon Prime Day 2020: A full roundup of all the best deals still available — save on Apple AirPods, Adidas, and Roku
• Amazon Seller
• 2020 Extended Holiday Returns Policy
• Amazon Small Business Academy
• Google Plans to Make YouTube a Major Shopping Destination

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Episode 46


In this episode, we will be reviewing the book, “12 Months to $1 Million: How to Pick a Winning Product, Build a Real Business, and Become a Seven-Figure Entrepreneur” by Ryan Daniel Moran. Ryan founded Capitalism.com, an online resource to teach entrepreneurs how to build successful businesses and invest the profits. More than 300 of Ryan’s students have now succeeded in building seven-figure companies using his “12 months to one million” methodology. 

Let’s dive right into this review and learn more about building a business from zero to a million. 

[00:01 - 05:02] Opening Segment

• We gave a backgrounder about Ryan Daniel Moran 
• David talks about the core content of the book
  • How many products at what average price and at how many units selling daily can you say you have a million-dollar business?

[05:03 - 13:44] Grind, Growth, Gold

• Ken talks about the highlights of the Grind Stage of building a business
  • Build an audience
• David discusses the Growth Stage of building a business
  • Do a face-to-face outreach to know what your audience wants 
• Ken talks about the Gold Stage of building a business
  • Start experimenting with different types of advertising techniques to see what works for you 
• We share in what stage of growing your business you can start paying yourself

[13:45 - 22:21] Closing Segment 

• We share the parts of the book that we like to wrap up our review
  • Build an audience before launching the product
  • Focus on one thing at a time
  • Learn from successful people
• David talks about how he likes the examples cited in the book and how it is practical for people 
  • Where does your audience hang out? 
• David shares what separates Ryan from other people

Tweetable Quotes:

“You need to make fast, bold decisions when you’re starting out.” - Ken Wilson

“You have to be comfortable with the fact that you won’t get everything right.” - Ken Wilson

“Efficiency should be top of mind in this grind stage.” - David Schomer

Resources Mentioned:

• 12 Months to $1 Million
• Capitalism.com with Ryan Daniel Moran
• The Brand Builder Podcast
• Tribe of Mentors
• Freedom Fast Lane
• The One Percent Podcast
• Scott Voelker

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Connect with Ryan on Linkedin, Facebook, Instagram, Twitter, and YouTube. Check out his personal website. Visit his company online at Capitalism.com and their social media channels: Facebook, LinkedIn, and Instagram.

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Episode 45

In this episode, we will be interviewing the best selling author of the book Buy Then Build, Walker Deibel. He is also a serial acquisition entrepreneur, M&A advisor, and a successful movie producer. Walker acquired seven companies over ten years and co-founded several startups.

Let’s dive right in and learn how to buy a business without having to have the money that it takes. 

[00:01 - 06:00] Opening Segment

• Walker shares the story about his background and the beginning of his career journey
• Acquiring some of the largest companies in the world was achievable

[06:01 - 14:34] Buy Then Build 

• Walker talks about the inspiration behind the content of his book, Buy Then Build
• Walker talks about the first company he bought in 2008 that gives him the idea to write his book

[15:30 - 25:59] Don’t Start a Business 

• Walker shares his opinion on why he does not recommend starting a business 
• Taking the odds of the startup model and just flip it over

[20:40 - 25:39] Ten Trillion Dollars Tsunami

• Walker talks about the Ten Trillion Dollar Tsunami
• There are ten trillion dollars of business value currently owned by baby boomers that need to change

[25:40 - 30:19] Growth Mindset Vs. Fix Mindset

• Walker talks about Carol Dweck’s mindset traits study
• Walker talks about Positive psychology

[30:20 - 37:15] Successful Acquisition 

• Walker talks about one of the most important pieces of the puzzle during the acquisition process
• Finding capital to buy a company

[37:26 - 45:24] Closing Segment

• Favorite book:
  • Good to Great by Jim Collins
  • The Innovation Stack by Jim McKelvey 
• Hobbies: Reading and writing, Road biking, Film producing  
• Successful e-commerce entrepreneurs vs. people who give up: 
  • Get up early and set aside time to think. 
  • Work hard.
• How to Connect with Walker - links below

Resources Mentioned:

• Buy Then Build: How Acquisition Entrepreneurs Outsmart the Startup Game
• Good to Great by Jim Collins
• The Innovation Stack by Jim McKelvey 
• Carol Dweck
• Martin Seligman
• Quiet Light 

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Connect with Walker on Linkedin and Buy and Build Facebook Groups. You can also visit his website at buythenbuild.com.

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Episode 44

In this episode, we will be interviewing the Chief Marketing Officer of ShipBob Inc, Casey Amstrong. He is an expert in marketing, fulfillment, and eCommerce space as a whole. We will talk about ShipBob, an end-to-end fulfillment solution that brings the same 2-day shipping from Amazon to a wider array of businesses

Let’s dive right in and learn more about ShipBob and the current updates in fulfillment during the COVID-19 situation.

[00:01 - 06:59] Opening Segment

• Casey shares the story about his broad background career experience in E-commerce 
• Casey talks about ShipBob story, their mission, location, and how they were started

[07:00 - 14:34] Logistics and Cost-Involve 

• Casey talks about the logistic of how ShipBob works
  • Integrated with all the major carriers and market places
• Casey shares the understanding of the Cost-involve 
• Casey shares about the process to get the details on the pricing etc.

[14:35 - 25:59] Locations and Warehouse Systems

• Casey talks about the locations of ShipBob and the upcoming expanded locations
• Casey shares about their warehouse systems and the two-day experience
• Casey talks about the changes in eCommerce, fulfillment, spot check, and carriers during the COVID-19 situation 

[26:00 - 36:39] Q4 pricing and Packaging 

• Casey talks about the custom packaging process of ShipBob
• Casey shares about the Q4 and ShipBobs’ game plan in the increasing Volume 
• ShipBob on returns handling process and how the spot-check goes 
• Casey talks about the shipping discounts and freight partners 
• ShipBob does not increase any Q4 pricing

[36:40 - 41:12] International shipping and warehouses 

• Casey talks about the gameplans international shipping and warehouse locations of ShipBob
• Lightning Round segment with Casey
  • Favorite book:
    • Sometimes a Great Notion - by Ken Kesey
    • The War of Art - by Steven Pressfield 
  • Hobbies: Going to the beach and other physical activities
  • Successful e-commerce entrepreneurs vs. people who give up: The persistence 
  • How to Connect with Casey - links below

Resources Mentioned:

• ShipBob 
• Sometimes a Great Notion - by Ken Kesey
• The War of Art - by Steven Pressfield 

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Connect with Casey on Linkedin and Twitter. You can also send him an email to [email protected].

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Episode 43

In this episode, we will be interviewing Cyndi Thomason, the author of the best-selling book, Profit First for Ecommerce Sellers, a Certified Master Profit First Professional. She is also the founder and president of Bookskeep, a U.S.-based accounting, bookkeeping, and advisory firm for eCommerce sellers worldwide. She has a passion for data analysis and process development. She uses that passion for educating her clients and helping them structure their businesses to maximize profits.

Let’s dive right in and learn more about Profit First and how to implement it in our business. 

[00:01 - 04:59] Opening Segment

• Cyndi shares the story about her motivation in writing her best-selling book

[07:35 - 15:14] Profit First for Ecommerce Sellers

• Cyndi talks about Profit First and how to implement it into the existing Ecommerce business
• Parkinson’s law, its history, and how it may apply in our business

[15:15 - 22:40] Finding The Right Strategy in E-commerce for Your Business

• Cyndi shares her opinions on eCommerce’s common strategy, which is to grow and build your business by reinvesting all of your profits back into the business.
• Recommendation to inch forward and go full time in Ecommerce Business

[22:41 - 31:49] The Biggest eCommerce Opportunity in Profit First  During COVID-19 Pandemic

• Cyndi talks about how to make financial statement useful 
  • Check your gross margin and monthly comparison
• The current biggest eCommerce opportunity in terms of Profit first and open space (due to COVID-19 Pandemic)

[31:50 - 47:15] Prevent Procrastination in implementing Profit First

• Cyndi shares the biggest failures and shortfall that she has seen in the E-commerce business
• How to prevent procrastinating in implementing profit first in your business 
• Cyndi talks about coaching and Profit First consulting program in Bookskeep

[43:20 - 46:00]  Top Questions for Vetting a 3PL 

• Lightning Round segment with Michael 
  • Favorite book: The Art of Possibility by Benjamin Zander
  • Hobbies: Gardening
  • Successful e-commerce entrepreneurs vs. people who give up: Resilient to figure it out mindset
  • How to Connect with Cyndi - links below

Resources Mentioned:

• Bookskeep
• Parkinson's Law by C. Northcote Parkinson 
• The Art of Possibility by Benjamin Zander

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Connect with Cyndi on Linkedin and Facebook . or Visit Bookskeep.com for more information about Profit First. 

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