Everyone talks about getting a great deal - but what if the deal isn’t as good as it looks on paper? In this episode, I break down why understanding supply and demand is the most important factor in evaluating shopping centers. It’s not just about low prices or big upside - it’s about who’s around to shop there and how much competition already exists.

I share real stories from the field, including why she turned down a massive consulting fee for a center with no population, and how she advises landlords on raising rents the smart way. If you’re investing in retail or managing tenant renewals, this episode will shift the way you think about value, rent, and long-term upside.

Key Insights:

✔️ Don’t chase cheap square footage—chase strong demand

✔️ Low occupancy in the neighborhood? That’s your red flag

✔️ The best negotiation weapon: sales data, not fear

✔️ Tenants with no better options won’t walk over a $5 rent hike

✔️ High income or high population—just pick a lane and understand it

✔️ You can’t lease to people who don’t exist—look at the map