Jen Ripple is the Editor-in-Chief of DUN Magazine, a fly fishing magazine written by women and for women. After writing a women’s column for another magazine, Jen realized there wasn’t yet a women-focused publication in the fly fishing world and decided to start one of her own. While DUN is by no means meant to exclude men (and Jen mentions how many of her readers actually are men), it does offer a different perspective of the fly fishing experience. With both digital and print material (which comes in the form of a high-quality, book-like magazine), DUN is a great escape for readers looking to try something a little different from the typical fly fishing magazine selection. In this episode, we talk about Jen’s background, her experience starting DUN, and the effects, both positive and negative, that social media has had on the industry.

See more on the show notes page at thewildinitiative.com/19.

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