Companies and consumers regularly rely on product descriptions to decide whether or not to make a purchase and to determine the right price for that product. 

In the case of seafood, those descriptions and tiers create choices for consumers, but they also provide a built in incentive for fraud at scale. Any time someone is willing to pay a higher margin for a premium product, someone else is willing to turn that into an opportunity for profit.

The problem is so widespread, that estimates suggest between 20 and 40 percent of all seafood sold in the United States is mislabeled.

In this episode of the Art of Supply podcast, Kelly Barner covers some stinky problems in the seafood supply chain:

• The most common sources of fish fraud
• How technology is being used to combat widespread deception and ensure consumer safety
• Lessons from the seafood supply chain that we can apply in other industries 

Special thanks to Joseph Barner for his help in making this episode possible.

Links:

• Kelly Barner on LinkedIn
• Art of Supply LinkedIn newsletter 
• Art of Supply on AOP
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