I would only suggest doing the bare minimum setup if you have a strong membership base already with the primary goal of keeping your current customers engaged. 

Always be time length focused and talk about it in days or weeks. Ex: 21 Days Buns, Guns and Abs Challenge! 

The list below is everything that you need to include for this challenge:

1. Theme: 21 Days to Buns, Guns, and Abs Challenge

Read more: https://fitnesssecrets.co/podcast/how-to-run-fitness-challenge-complete-guide-2020/

I remember the first time I learned about challenges and decided we would put one on and it would increase sales for my gym! 

When I actually started creating the challenge I realized that it wasn’t as simple as it sounded. How much should I charge for the challenge and what would be included since some of the challengers are already paying clients? 

The challenge was centered around a worksheet that they would get and would fill out. 

I showed it to one of our clients and I told her about the challenge and I saw her eyes light up, so I knew it was something that created motivation in her. 

However, I didn’t know what was needed to make a challenge great. Should it be weight loss focused? Or would that offend people? I didn’t have any upsells ready to go, and I barely promoted it on social media. 

That first challenge I put on, I would have to say, didn’t produce much for my small studio in the form of new sign ups, more sales, or results for the clients. 

BUT it created some excitement in the club! 

Read more: https://fitnesssecrets.co/podcast/how-to-run-fitness-challenge-complete-guide-2020/

I'm talking with Ronnie Loaiza, a personal trainer in LA who specializes in senior fitness. 

After some encouragement from her trainer, she decided to leave her corporate job and became a personal trainer herself at the age of 46! 

From her experience she was naturally interested in the older population and working around injuries. She’s built a strong personal training business in the competitive LA market with a strong niche in the senior citizen market. 

I’m excited to have Ronnie on the show because she can help any listeners who are interested in working with the growing senior population using a non-conventional method. 

What you’ll learn from this episode: 

• What website apps are working and not working to get new clients 

Read more: https://fitnesssecrets.co/podcast/senior-citizen-training-clients-ronnie-loaiza/

From being homeless to making $20k/mo for his business in just a few years, Eleazar Perez has an inspirational success story and also he's an expert fitness sales coach. 

When I go to his website I’m impressed! He has screenshots of client after client messaging him thank you for helping them land $1-3k in sales in just a few weeks. 

Because I wanted to do an episode with sales scripts, I invited him to the show to give us tips on how to respond to challenging sales objections we often come across. 

What you’ll learn from this episode: 

• You’ll get to listen on 3 role playing sales scenarios and learn helpful sales scripts 

1. Reactivating an old client, 

Read more: https://fitnesssecrets.co/podcast/sales-techniques-scripts-training-eleazar-perez/

I’m going to talk about how I got started as an entrepreneur. 

My story of basically moving from Hawaii, coming to New York City, how I lost $100K on my start up business and how I started my first about half a million dollar company! 

My passion is to help you become a very successful entrepreneur by developing and sharing with you systems to help you develop a product, grow your business, and optimize your operations through automation. 

Have you experienced starting a business and losing a ton of money and wishing you did it in more of a lean way and tested that as a product market fit? 

Or do you have some best practices that worked for you and that you’re sharing with other people? 

I’d love to hear it in the comments or on social media. 

Read more: https://fitnesssecrets.co/podcast/fitness-business-startup-success-kristy-oshita/