One of the easiest ways to retain clients and even get first time clients, is to send out a personal message to them. In this video, I talked about dedicating up to an hour a day sending out a personal message to your potential/current clients. Incredibly easy to gain someone's trust that you actually are looking out for the better of their life, health, and pursuit of happiness.

Quality of content is big. Do not just be "another fitness video", have a story. Have content that intrigues someone, not just a basic video of you doing lateral raises.

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In this episode, I will be introducing to you one of my good friends Callum Robinson. Callum is the Founder of Yung Gunz Coaching (check them out on Facebook) and has gone from comfortably making $60K from online coaching to a stage where he is able to make 6 figures yearly and have nearly 1,000 employees under him.

Callum is the type of business owner that wants to see his employees succeed as much as himself. He focuses on being able to create a legacy that represents creating a high quality of living that he, his employees, and his clients can all enjoy.

The main topic we will be discussing in this episode is REVERSE ENGINEERING. First off, think about what is important to you as a human being. Determine what your values are.

For example, Callum’s story allowed us to understand that he values TIME more than he values MONEY. He ends up creating more time not only for himself but also creates more money from a business standpoint by doing so. He could be taking more money out of the business monthly for personal wants, but he would rather spend that on paying someone to spend more time on a project.

As a business owner and an entrepreneur, you have to figure out what YOU VALUE. Be stubborn, and know exactly what you WANT IN and FROM your business.

In this video, we will be educating you on our 3-step campaign that will help you to bring in more leads as an online personal trainer. 

Step #1: Building an audience-building campaign.

The issue you are most likely running into right now is trying to get people who DO NOT know you, to KNOW you. 

You need to be attracting the RIGHT people who will actually buy your service. You need to be catering to people that you are wanting to and can help. 

You need to implement two different tactics to successfully carry out step 1. 

Tactic #1: You need to build the way you “message”. In other words, you need to master your sales pitch on why you have the solution to their problem. There are hundreds of thousands of personal trainers, why are you special?

Tactic #2: Now that you have your message built, where are you promoting that message? You need both of these tactics to coincide with each other to be successful. Have the RIGHT message in the RIGHT place.

Here is a fantastic example, what would happen if you put a fitness billboard in a rice paddy? Absolutely nothing, you need to be promoting yourself in the correct area for success.

Step #2: Having a relationship-building campaign. 

Many people take the wrong approach of trying to go for the kill right away or looking for a sale immediately. Shoving their service packages down the lead’s throat, losing the sale in the end. 

Find a way to build relationships while not being friend-zoned, at the end of the day likes or comments will not pay the bills. We need to dedicate time to building a relationship that may be beneficial. 

Step #3: Set Up an application-building campaign

We have to start transitioning the marketing into sales and leads into clients. 

MILLION DOLLAR QUESTION

Is what you are giving to them ACTUALLY VALUABLE to them? AND do they know that?

You need to have a HIGH CONVERTING OFFER, is your message communicating across as an absolute no-brainer that people are wanting to come on board and use you as their coach?

 Hey guys, in this video I’d like to talk about the ways you can attract and sell to more leads on social media. 

This is insanely important because you NEED a system in place that gets you results for the time and effort you put into social media. Making posts that attract no leads isn’t only hurting your business, but will affect your mindset when it comes to how motivated you are.

Tip 1: Get people to TRUST you

The whole point of putting content out is so that people can make the judgment that you are indeed knowledgeable and can get them the result they want. No one will watch your content, buy your program, join your programs, or interact within your community if you cannot sell why you are a FANTASTIC trainer.  

Tip 2:  Build a CONNECTION (KLT Factor)

You need to build a relationship with the lead. It is extremely more likely for someone to buy someone’s program, service, product, or whatever it may be if there is a KLT (Know, Like, Trust) factor. Rapport building is key. 

Tip 3: Make sure you’re VISIBLE online

You need to make sure your posts are getting outreach, if they are only getting three views there is something wrong and you are wasting your time. 

According to what platform you are on, you need to understand their algorithm to best successfully grow your outreach which will lead to attracting a higher percentage of leads. 

Algorithms were set up to get the right content in front of the person who wants to see it, no one benefits from this as much as someone like you who is trying to market something. 

Tip 4: Get the viewer to take the next step

Do NOT allow the viewer to friend zone you, or think of you as someone who is not an investment or business partner. You need to be the person who has the answers to their problems, not a mate to go to the local bar. Value your knowledge.

Post 1: Teaching post

Know their pain, know the issues they are having and be the solution. Make posts talking about a specific issue and how you would go about solving it. Take a step into their shoes and be relatable.

Remember to interact with them on the level that they are at. They are not fitness professionals so do not throw a bunch of fitness slang at them

Post 2: Connection Style Post 

Show who you are so they can connect with the type of person you actually are, not just the fake salesperson trying to sell a coaching program. 

BY ALL MEANS, I am NOT saying to air out everything going on in your life. But be yourself, be relatable. 

Be the version of yourself that people can vibe with. 

Post 3: Engagement  Post

Make sure the content you are posting will be liked, shared, and commented on by the viewers. This helps the algorithm extraordinarily as I talked about before. 

You can make what I like to call a “hand razor” post which basically is a post that is engaging saying you are looking for a certain type of person who is ready to level up in an aspect of their life (such as their fitness journey)

Have you been burnt by business coaches in the past? The main reason why all of the guru’s are able to steal your money is that they are NOT building your business but rather just trying to yell advice at you. 

Advice will not be able to implement new technology, sales techniques, marketing strategies, or any aspect of the business side of running your own fitness business. This is the biggest problem with most of those business coaches, it grinds my gears seeing them steal hard-earned money from fitness coaches.

If you are downing on questions on how to start and run your own business, let us help you. 

Josh is a prime example of someone who was just like you, an in-person coach who was working at the local gym making minimum wage. He had no business background, no business education, and was completely lost on where to start with his own business. 

He invested his time and money into Coaches Cartel (now Fit Pro Association) and was able to learn how to start, grow, and thrive as a fitness entrepreneur. 

There is hope for anyone, no matter their education level or how “book smart” they are. Both of us, Josh and Chris, are examples of meatheads who are not the brightest of bulbs. But being book smart does not give you the tools to run your own successful business, multiple times over in fact. 

As a career, we help people like yourself build the business you want. We know what we are doing, or else we wouldn’t have jobs. 

If you feel like your doing everything to grow your business, but not making any progress. This is the video for you. 

I will be teaching you how to start your fitness business and what direction you NEED to take to reach the goals you want. I’ll be going over how to get clients, how to get leads, and how to set up a coaching program, but most importantly I will be giving you a timeline of when procedures need to be implemented to result in the most successful business. 

You do not want to be in the time-for-money trap. Value your time, it is not worth trading it for money. Live a life of freedom to be able to have fun and be a good friend/family member to your loved ones. 

Here is the 11-step $10k Money Map, enjoy 🙂

Step 1: We build out your program and offer (and how to price, market & sell it) step by step with you.

Step 2: We hire you an appointment setter AND content manager (And give them the systems to save you 10-20 hours a week)

Step 3: We will build out your coaching program using our “business in a box” framework, so you have a high-ticket program you’re confident in delivering to your clients.

Step 4: We set up your lead and sales funnels with you, so you never have to second guess whats going to work.

Step 5: We will pay for your marketing and sales software and pre-build out your key website pages (Saving you 1000’s in added expenses)

Step 6: We write ALL your lead and sales setting scrips and then (next step)

Step 7: Our team sets up your ads and you download your leads to set appointments.

Step 8: We will have our progressional copywriter that has 8+ years in the health and fitness world will then upload the emails into your account.

Step 9: We have our 7 figure sales coach customize your sales process, so you can easily sign on high ticket clients.

Step 10: You have full access to our in-house ads and funnel expert for everything you need (which typically costs around $3,000 a month)

Step 11: You have UNLIMITED 1/1 support, so you never get stuck.

The YELLOW BRICK MODULES

We have set up a multi-tier plan that has a step-by-step checklist routine that highlights exactly what you need to be doing according to how much money you are making. We have three levels, which are

1. Boardroom Level 
   1. Abundance ($30-80K)
2. Inner Circle Level 
   1. Incubator ($10-30K)
3. Acceleration Level
   1. Acceleration (6-10K)
   2. Ignition ($0-6k)

Where you start in the Acceleration stage and work your way up to Boardroom status. We have a detailed checklist within each level detailing what needs to be done for success. Instead of typing another 8 page essay, ill let you take a look in the video :)

My goal here is to teach you the fundamentals of being a successful online fitness trainer. I will educate you on what type of business model you should build your business around to make it as profitable as possible.

If you are getting nervous about $200k being too much of an “unrealistic” goal in your eyes, you can plug absolutely any number into that equation and this EXTREMELY SIMPLE BUT EFFECTIVE business model will work wonders for you. 

Trust me, I’m a bit of a meathead. So if I can apply the same business model to my own business and see success, then you can too (and probably even be better)

First initial questions to build our business model

~ How much do you want to be charging?

~ How are going to be able to sell at that rate?

Some guidance from my end, take as you will, I recommend you charge more rather than less. The typical personal trainer needs to have the mindset that they NEED to charge extremely low in order to be successful. This is extremely counterintuitive.

~ How much money do you want to make?

~ How many sales do you want to make weekly?

Let’s look at it from a sales perspective now

There is a sales pipeline that you need to implement AND work effectively to be able to hit the answers to the above questions. The following are stages of the pipeline that needs to be excelled, in this order ~ opt-in, app, triage, calls, and sale. 

I’ll show you an example of what each stage’s numbers might look like

Lets say we are trying to make 40 sales per month with a revenue of $72,000/month

Pipeline 

Sales: 40

Calls: 64

Triage: 102

Application: 163

Opt-in: 1,000

Each of the stages has a successful conversion rate that we use to calculate the number we need to hit for the next step in the pipeline based on our desired sales/revenue goal. 

We took a survey of over 12,000 coaches and the results were astonishing. The main problem that coaches had was that they do not know what they need to do to build their fitness business.

In this video, I will be describing the stepping stones to building the company that YOU want. 

You might be looking for more leads, want more clients, earn more money, or even have more freedom. But if your like me, you want all four things to prosper alongside one another. So stick around and let me pour some wisdom out to you. 

Inside FPA, we use a model called the success curve. Which we will dive more into in a moment.

Two questions you need to ask yourself before being able to make business decisions are

1. Where are you right now?
2. Where do you want to go?

Let me try to explain the Success Curve the best I can in words, the X axis is time and the Y axis is money representing revenue. As time spent on the business increases, so will revenue. 

By no means is it a steady ratio of rise over run, but essentially the Y axis increases in result of the X axis increasing. 

We have broken this into 3 different critical stages that need to happen to be able to have the curve properly executed. 

Stage 1: Ignition. We need to be able to get everything started so we can ignite the fire. 

Stage 2: Acceleration. This is the stage where the ball starts rolling from a straight line on the graph, to an increasing segment.

Stage 3: Domination. At this point, you will have a full team, proper thriving systems in place, multiple streams of income, and most importantly recurring income that you will not have to deal with.

Finding a niche is something that, if nailed at the beginning, can be one of the most simple steps to make sure your training business is successful. If you do not have the proper niche at the start, you mine as well have thrown away all of the time and money you have invested. 

Question #1

• Is your business high not profit? Are you going to be able to earn the money that you want?

Question #2

• Is it easy to sell? Is it frictionless?

Question #3

• Is it enjoyable? If it is not enjoyable, you will get easily drained doing it. 

Question #4

• Is it sustainable? Is it something you can do in the long-term?

You MUST check all four of these boxes off to have a thriving online training business, you CANNOT compromise on any of the above questions. 

At the end of the day, this is a coaching business. This is bigger than just being a personal trainer, you need to treat this like a BUSINESS if you want to succeed. 

Focus #1

• What is the result your client wants to achieve?

Focus #2

• What are they interested in?

Do not base your target audience or “niche” according to what is hot on the market. For example, tailoring to overweight middle-aged moms. The reason is, doing this will not check the box off of the 4 questions above.

Yes, it is still important to have a niche or target audience that has money to pay for your services but it should not be the main factor. 

FOCUS on WHO you want to SERVE.