Fitness CEO

Your host Bryce Henson recaps an interview he had with one of their most successful FBBC franchisees Matt Wilbur. Bryce did live coaching with one of his best friends Matt recently, and during the session, he asked Bryce a series of interview questions. Matt created and launched a Domination Workshop back in 2017 to give tips and strategies to other franchisees.  

Tune in as Bryce goes through the first half of 15 engaging questions Matt asked Bryce and get to know Bryce a little better while gaining great knowledge into what makes him such a great leader.

• 01:20 - Your host Bryce introduces today's show, where he talks about an interview he did with one of their most successful FBBC franchisees Matt Wilbur. Matt created a Domination Workshop back in 2017 to give tips and strategies to other franchisees. Follow along today to get an insight into his and Bryce's interview.   
• 04:33 - Bryce breaks down the questions from his past interview with Matt about the Domination Workshop. 
• 11:40 - Hear why Bryce feels communication in leadership is so important.
• 17:12 - Bryce is really great at making people feel valued. Hear why and how he does it.
• 26:20 - Learn what makes Bryce so consistent and how important it is for his leadership.
• 29:18 - Hear what makes Bryce so loyal and why it’s a key part of his personality.
• 33:34 - Today’s final question is based on priorities. Hear Bryce’s take on what makes something a priority for him. 

“The Separation is in the Preparation” - Bryce Henson

Your co-host Bryce Henson gets interviewed by Fit Body Boot Camp's very own Bedros Keuillian.  One of your favorite hosts dives deep into his personal life and follow along to hear the intimate details of his life.  Learn the trials and tribulations that have shaped him and built him into the man he is today.

Learn about what motivates Bryce to be a dedicated health and fitness advocate and an amazing leader.  Hear about how Bryce handles stress, being the CEO of FBBC, and why personal development drives him.

• 01:20 - Your co-host Bryce gets interviewed by Bedros.
• 02:10 - Get an inside look into Bryce’s background from growing up in the midwest, growing up in an alcoholic abusive home, being the eldest son, and the responsibility that went along with that.
• 07:55 - Bryce shares how his upbringing set him into a mindset of an entrepreneur. 
• 09:15 - Bedros asks Bryce to share how his life and upbringing changed when he moved from his abusive father in Atlanta to his grandmother in Michigan.
• 12:45 - Hear about Bryce's first job as a newspaper delivery person and why he hated it.
• 14:34 - Bryce shares the story of how he and his wife Tatianna met, stay tuned for their love story.
• 21:22 - Stay tuned to hear from Bryce about what leadership means to him.
• 23:05 - Learn the difference between leadership and management from Bryce’s perspective. 
• 27:15 - Bedros asks Bryce to break down how he handles stress and the day-to-day of being a CEO of FBBC.
• 31:46 - Get insight into why personal development is so important to Bryce in all aspects of his life.
• 34:45 - Hear Bryce's predictions for FBBC over the next 3-5 years. 

“Leadership is influence, nothing more, nothing less.” - Bryce Henson

Your host Bryce Henson introduces today's guest, retired professional athlete, best-selling author, and CEO of “Man Made” Josh Kalinowski. Hear about his journey through creating Man Made and their commitment to helping people discover their purpose. 

Tune in to today's show to learn leadership skills to grow your business and your impact. Josh breaks down the ways in which you can create amazing experiences while building success in your everyday actions.

• 01:20 - Your host Bryce Henson introduces today's guest, retired professional athlete, best-selling author, and CEO of “Man Made” Josh Kalinowski
• 03:43 - Josh shares what inspired him to write his book.
• 06:15 - Bryce asks Josh to dive deeper into the chapter in his book about why a good man needs scars.
• 13:30 - Dive deeper as Josh unpacks why a good man submits.
• 18:05 - Follow along as Josh breaks down his acronym P.I.L.L. 
• 25:26 - Bryce’s famous lighting round Q&A. Q: Book Recommendation? A: “Capital Crusaders,” by: Mardis Dallas and “Play the Man,” by: Mark Batterson. Q: What is your parting piece of wisdom? A: Be a leader, not a savior!

“Be a leader, not a savior”Josh Kalinowski

Your host Bryce Henson interviews today's guest the Executive Director of Coaching and Profitability Joel Kotkas. Joel and his brother Jarred own and run Auburn Bay Fit Body Boot Camp, where they utilize their nutrition, fitness skills and knowledge to make an impact on people’s lives.

Tune into today’s show, where Joel walks us through the top 10 most common mistakes in Marketing.  Learn about the branding side of marketing and what sets direct marketing aside from all others as the most effective approach. 

• 01:20 - Your host Bryce introduces today’s guest, the Executive Director of Coaching and Profitability Joel Kotkas. 
• 02:43 - Joel shares his backstory of getting into nutrition in junior high school through his career journey.
• 06:55 - Bryce asks Joel what role he took on in the company and how he found his way into the marketing part of it.
• 13:12 - Joel highlights direct response and the branding play side of marketing. 
• 16:00 - Learn the top 10 mistakes he sees from service/brick and mortar type businesses. 
• 35:12 - Bryce’s famous lightning round Q&A. Q: What is your biggest passion? A: Doing something that really challenges me. Q: What is your zone of genius? A: The ability to look at a problem, analyze it, and come up with a winning solution. Q: What is your biggest accomplishment? A: My family. Q: What is your best habit? A: Consistency with waking up early.

“You have to put energy behind it”Joel Kotkas

Your host Bryce Henson teams up with his very own brother and Director of Coaching and Profitability for Fit Body Franchise, Barrett Henson.  This duo teams up to share with us about the 4 Birds personality styles. Understand how understanding your personality style can help you alter how you approach different people.

Take your fitness franchise business to the next level by incorporating the BIRD analogies.  As a team leader, treating your members based on their personality can increase the overall productivity and morale in the office, making it easier for your team to reach targets. Be the best version of yourself for your team by understanding them better too. 

• 01:20 - Your host Bryce Henson introduces today's special guest, his very own brother and Director of Coaching and Profitability for Fit Body Franchise, Barrett Henson. 
• 02:29 - Barrett breaks down the four personality styles.
• 04:06 - Bryce explains how Take Flight learning paired an analogy of an animal and human nature.
• 06:45 - Learn about Parrots and how they are linked to I for “interactive,” and the significance of the other birds and behaviors that are linked together. 
• 11:25 - Get an inside look at Barretts BIRD personality profile. 
• 14:00 - Bryce shares his BIRD personality profile, stay tuned to hear how they are alike and different in their pairings.
• 16:10 - Barratt explains why it is important for gym owners to know this method.
• 27:35 - Hear about what personality styles compliment a strong coach.
• 30:36 - Bryce and Barrett talk about what the best type of personality style is best for the Client Coordinator and admin team members.
• 35:20 - Learn what steps a gym owner can implement now and start seeing results from a better leadership point. 

“You need to identify yourself first”- Barrett Henson

Your host, Bryce Henson, interviews today's guest Matt Wilber. He began his holiday charitable giving in 2013 when he opened his first Fit Body location in Grand Haven, Michigan, with the purpose of helping others and inspiring them to change their lives.

For their 9th anniversary of charitable giving, Matt and his team wanted to go big, and so they did. Learn about their goal to raise $250,000 to help 1000 children in West Michigan. And hear all about their attempt to break a Guinness Book World Record.

• 01:15 - Your host Bryce introduces today's guest Grand Haven, Michigan's FBBC owner Matt Wilber.
• 01:40 - Matt explains their attempt to beat the Guinness book of world record for the most people doing jumping jacks in one minute. 
• 02:20 - Matt shares his back story of starting "The Big Give" and what they are trying to accomplish.
• 04:47 - Bryce asks Matt to share about the funds raised so far and how much more they need to go.  
• 06:45 - Hear what the vision was to loop in the Guinness book of world records. 
• 08:00 - Matt walks us through his role in creating this and what his team looks like.
• 10:40 - Bryce asks Matt to share the biggest cultural impact this project has had on his locations. 
• 15:40 - Learn about the strategies behind executing getting on the news and how to ask for help.
• 18:35 - Matt shares the biggest challenge of this specific event. 
• 23:45 - Hear about Matt's vision for the remainder of this year and next.

"Results, relationships, community"

- Matt Wilber

Your host Bryce Henson teams up with Bedros Keuilian for today's show about the surprising downfall of F45. Follow along and gather tangible takeaways on how to grow your business while analyzing the F45 model. Since the start, F45 has prided itself on technology. They invested millions of dollars in marketing the technology and in celebrity endorsements.

Sounds like a great strategy to grow a company, right? So what could've gone wrong? Well, listen to see our hosts break it down.

Take your fitness franchise business to the next level with insights, tactics, and practices from Bryce and Bedros.

01:02 - Your host, Bryce, teams up with Bedros for today's show about the F45 model  02:28 - Bedros breaks down what is going on at F45  03:55 - Follow along as Bedros speaks about how all franchisees need a support system  07:35 - Bedros cautions individuals to see beyond the "too good to be true" factor  08:15 - Bryce explains the celebrity marketing tactic that F45 used  09:55 - The focus on technology within the brand  12:03 - Bedros speaks on the differences between having a tech-based USP versus a human-based USP  14:11 - Bryce shares his take on investing in a franchise that is investor owned as opposed to privately owned  21:10 - Bryce asked Bedros what he believes the future for F45 entails  23:10 - Bedros gives his predictions for the future of franchising  26:45 - Follow your hosts on IG: @realbrycehenson and @bedroskeuilian. 

"It is the humans that call clients out by name when they show up… All those things matter when you have a product that serves people."  Bedros Keuilian

Your host Bryce Henson interviews today's guest, David Murray, VP of Consulting at The DiJulius Group.  David shares his 20 years of experience in customer service, marketing, and sales, mainly in the sports and entertainment industry, with us on today’s show. 

Learn how David helps organizations create a positive work environment with standards that help them create a better customer experience all around.  Tune in to gain insight into the reasons companies reach out for consulting, how it can impact their customer engagement, and grow their business to new heights. 

• 01:20 - Your host, Bryce, introduces today’s guest David Murray.
• 01:40 - David shares his backstory from working for his hometown baseball team, the Cleveland Guardians, and his journey into consulting.
• 04:00 - Bryce asks David to share what are the top reasons companies reach out to him.
• 06:30 - Hear what some of the common oversights and opportunities are that clients have to get better.
• 08:45 - Get insight into the High-level client engagement techniques David teaches. 
• 12:05 - David breaks down the difference between communicating policy and guidelines.
• 14:05 - Learn about negative cues and how to navigate them.
• 12:30 - David explains what F.O.R.D. is and what some of the strategies are that you can apply in your business today. 
• 22:00 - Hear about some of the ways client engagement and retention have shifted since navigating covid. 
• 30:10 - Bryce’s famous lightning round Q&A. Q: What are the most challenging and fulfilling parts of your role in your company? A: Travel and experience many different company cultures. Q: What is your zone of genius? A: being able to systematize and simplify systems. 
• 36:45 - Find and connect with David online at www.thedijuliusgroup.com.

“They know there’s room to raise the bar” - David Murray

Your host, Bryce Henson, interviews today's guest, the master of resilience Amberly Lago.  A keynote speaker, best-selling author, and podcast host, Amberly is a powerhouse of resilience and perseverance. Tune into today's show to hear about her life-changing experience and how she turned that into a successful business. She brings unique strategies developed to teach others how to tap into their superpower of resilience and persevere through any obstacle. 

Learn three ways to improve resilience and your mindset so you can grow your income and impact while focusing on being a victor, not a victim. 

• 01:20 - Your host, Bryce, introduces today’s guest, resilience master Amberly Lago.
• 02:42 - Amberly shares her backstory of being in the fitness industry for 26 years living in California being a single mom. 
• 04:00 - Listen in to hear the details of Amberly’s life-changing accident and her battle to save her leg and her life.
• 10:25 - Bryce asks Amberly to talk about her resilience and how it works for others.
• 22:30 - Follow along as Bryce switches gears and asks Amberly to provide strategies from a business perspective that allowed her to gain such impressive success.
• 31:30 - Amberly shares what coaching is to her and how she would define coaching.
• 36:10 - Bryce’s famous lightning round Q&A. Q: What is your biggest passion today? A: My mastermind. Q: What is your zone of genius? A: Being resilient. Q: What was the best advice you received? A: Stay open to the possibilities. Q: Book recommendation? A: “Man Up” by Bedros Keuilian and “Soundtracks” by Jon Acuff. 
• 45:15 - Find Amberly online at www.amberlylago.com where you can get her book, “True Grit and Grace” and listen to her podcast.  Follow her on IG @amberlylagomotivation and text “GRIT” to 818-214-7378 to get her free downloadable playbook. 

“We all have resilience within us” - Amberly Lago

Your host Bryce Henson teams up with Bedros Keuilian for today’s show about the principles of magnetic marketing. Follow along as your master coaches explain how to be an effective direct-response marketer.  Gain major knowledge points on how to create your detailed avatar and nail down your dream client while learning how to create a USP.

Take your fitness franchise business to the next level with insights, tactics, and practices from Bryce and Bedros. Tune in to today's show to learn how to grow your business and retain your clients.

• 00:35 - Your host Bryce teams up with Bedros for today’s show about the principles of magnetic marketing. 
• 01:11 - Bedros breaks down what direct response marketing is.
• 03:25 - Follow along as Bryce & Bedros touch on the first principle of being counterintuitive.
• 05:45 - Bedros dives deeper into creating an avatar and how learning who your client is will allow you to speak specifically to them.
• 11:40 - Bryce explains how to take your avatar to another level of sophistication.
• 13:15 - Shift gears with Bryce as he taps on the next point of USP (Unique Selling Proposition) to understand why your avatar will choose you.
• 16:00 - Bedros speaks on the ultimate transformational program and how it makes FBBC different and unique from big box gyms.
• 20:10 - Bryce shares how the knowledge of many coaches were combined to come up with their plan and Bedros explains why it is so important to be able to back it up and deliver.
• 22:40 - Your hosts share common mistakes for marketers and how you can avoid them.
• 26:50 - Learn about marketing without a system and why you need good lead generation, conversion, and retention referrals. 
• 34:24 - Follow your hosts on IG: @realbrycehenson and @bedroskeuilian.

“ Speak to them, specifically to them” - Bedros Keuilian