Michael and Kegan reflect on the origin of the “Fitness is F*cked” theme, confirming that it was, and still is a criticism of an industry, how it has evolved from a position reserved for ranting, and how they can shift it to improve the industry without becoming a shill or charlatan. They also discuss the common practice of gyms adopting new and popular affiliations as opposed to making their own system based on effective practice. It matches the common fitness enthusiast’s habit of changing from one form of branded exercise to another as opposed to learning how they respond to different stimuli.