Aleks Krotoski explores how the mechanics of the digital environment allow misinformation to swamp digital platforms.

YouTube, Facebook, Twitter, they are all swamped with cheery, colourful ‘life hack’ and crafting videos, but if you watch for more than a few minutes you’ll see that actually trying to follow along would prove difficult, if not impossible. Much of the content isn’t even possible to do. And yet, it’s extraordinarily popular, and profitable content.

Clickbait isn’t new, but this is potentially dangerous eye candy, and when you look beneath the surface, it’s possible to see that the same infrastructure and techniques have made life hacks go viral, can, in the wrong hands, be exploited for deliberately malicious ends.

It only takes a few minutes to set up a system that can swamp the internet. Be it with unintentionally dangerous DIY suggestions aimed at children, or deliberate political machinations targeted at adults.