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Learn what five questions you should ask yourself and your team before sending any corporate communications to your audience with our host, Jason Mudd. Jason is the managing partner of Axia Public Relations.

Five things you’ll learn from this episode:

1. The five questions you should ask yourself before you send out any corporate communications
2. Why your audience isn’t “everyone” 
3. Why it’s ok if your audience doesn’t know about your brand yet 
4. Why you should stick to having three company messages for your audience 
5. How you can make your message valuable to your audience 

Quotables

• “You should ask yourself what does your audience know? And I promise you, it’s okay for the answer to be they don’t know anything.” — @jasonmudd9
• “Now, the audience might know a lot about your company, your product, your service, your organization, your point of view, and thought leadership. And that’s good too, but we just need to establish a baseline of what people know.” — @jasonmudd9
• “You have to be careful about offering too many options because people have analysis paralysis where you give them too many decisions and they can’t move. They don’t do anything, they’re uncertain, or they’re not sure where to go.” — @jasonmudd9
• “You have to have a mindset of being helpful first, and once you have secured the audience’s awareness, then it’s about trust. Then it’s about consideration. Then it’s a decision.” — @jasonmudd9

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About Jason Mudd

Jason Mudd, APR, is a trusted adviser and dynamic strategist for some of America’s most admired brands. Since 1994, he's worked with American Airlines, Budweiser, Dave & Buster’s, H&R Block, Hilton, HP, Miller Lite, New York Life, Pizza Hut, Southern Comfort, and Verizon. He founded Axia in July 2002.

Clients love Jason’s passion, innovation, candor, commitment, and award-winning team. In an increasingly tech-forward world, Jason’s grasp of technological demands on companies provides his clients in multiple sectors a unique advantage toward reaching their top audiences. After teaching himself HTML in 1994, Jason helped pioneer internet marketing strategies as an early adopter of e-commerce, SEO, and social media, inspiring tech giants like Yahoo.

At Axia, Jason attracts, develops, retains, innovates, and leads top PR talent and clients. He oversees strategic communications for the firm’s national clients and provides high-level consultations to client leadership teams at billion-dollar global brands, both business-to-business and business-to-consumer, including spokesperson training, crisis communications management, analytics, social media, online reputation management, and more. He also speaks frequently to corporations and industry groups and writes about public relations trends and best practices for American City Business Journals and other national businesses.

Contact info and resources:

• Twitter: @jasonmudd9    
• LinkedIn 
• Website:

Support the show

• On Top of PR is produced by Axia Public Relations, named by Forbes as one of America’s Best PR Agencies. Axia is an expert PR firm for national brands.
• On Top of PR is sponsored by ReviewMaxer, the platform for monitoring, improving, and promoting online customer reviews.