You can plan, prepare, and strategize, but some lessons only reveal themselves once you jump.

This week Shawn sits down with the powerhouse sisters behind The Elf on the Shelf, Chanda Bell and Christa Pitts, to explore the truth behind the Shawnism: “You Can’t Know What You Don’t Know.”

Shawn, Chanda, and Christa dig into the value of knowing the worth of your idea, the evolution of vision, and why authenticity, paired with the courage to adapt, is the magic ingredient behind lasting success. Chanda and Christa also share how a simple family tradition grew into a global phenomenon, and how much of that journey required learning on the fly, trusting their instincts, and moving forward before they had all the answers.

This is an episode for anyone staring down a new beginning. Go for it. The learning will meet you on the path.

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