What’s the most underrated competitive advantage in business today? Reading.

This week Shawn catches up with Brieane Olson, CEO of PacSun, to talk about the Shawnism that quietly separates good leaders from great ones: Read, Read, Read.

Shawn and Brieane swap notes on how curiosity becomes a strategic edge, why patience in your career almost always compounds, and how to play the old game of business in bold, new ways. Brieane shares her philosophy behind partnering with some of the biggest celebrities in the world; explaining why it’s not about reaching everyone, but reaching the right ones.

They also dive into why purpose-driven brands consistently outperform. When customers feel like they’re part of something bigger than a transaction, loyalty deepens and momentum builds.

At the end of the day, the smartest people in the room aren’t guessing – they’re reading.

Be sure to pre-order a copy of Brieane's fascinating new book, Co-Created: The Cultural Strategy that Redefined PacSun, releasing everywhere May 12th!

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What if the real competitive advantage isn’t marketing… it’s simply making good stuff?

This week Shawn invites Neil Blumenthal, Co-CEO and Co-Founder of Warby Parker, onto the show to break down the Shawnism: Make Good Stuff.

The two discuss why “old industry” doesn’t mean “can’t be improved,” how deeply understanding your customer makes business surprisingly straightforward, AND what happens when you obsess over quality in a world addicted to shortcuts. Neil also shares how Warby Parker disrupted an industry that thought $500 glasses were normal, and built a brand people genuinely trust.

Like Shawn and Neil will tell you, when you build something you’re proud to stand behind, customers feel it. And in the long run, quality always wins.

For video episodes of the podcast, head over to the Let Me Save You 25 Years YouTube Page!

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What if the fastest way to stand out in business… is to stop making excuses?

This week Shawn sits down with Miren Oca, Founder and CEO of Ocaquatics Swim School, to talk about a Shawnism that will help shape life and leadership: Just Own It.

Shawn and Miren unpack why accountability is the ultimate growth tool, how owning your mistakes accelerates learning, and how to know when you’ve truly found your purpose in every facet of life. They also discuss what it really means to be a “business for good” in today’s complicated world, and how owning your scorecard, the wins AND the losses, sets you apart from everyone else.

Because in business and in life, trust doesn’t come from perfection. It comes from ownership.

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What if the biggest thing holding you back is you refusing to hire the plumber?

In this episode Shawn sits down with Beatrice Dixon, Founder and CEO of The Honey Pot Co., to unpack one deceptively simple Shawnism: Hire a Plumber.

Shawn and Beatrice dive into the guilt of delegating what feels like “your work,” how to determine your self-worth before the world tries to price you, and why leaving things undone costs more than paying the right people to get them done.

Beatrice also shares her own story from building a category-defining brand to navigating hyper-growth, and why trying to do everything yourself isn’t noble… it’s expensive.

This episode is a fantastic reminder that no one can be an expert at everything. So, stop holding the wrench, and hire a plumber.

For video episodes of the podcast, head over to the Let Me Save You 25 Years YouTube Page!

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What if the mistakes you’re trying to avoid are actually the fastest path forward?

This week Shawn sits down with elite rally racer Skyler Howes to unpack the Shawnism: Mistakes don’t matter. Learning does.

Shawn and Skyler talk about why going against the pack can be a competitive advantage, why winning doesn’t always require others to lose, and how avoiding mental “clouding” can keep one mistake from becoming many. Skyler also takes us inside the mental and physical grind of rally racing, where riding the equivalent of San Diego to Salt Lake City without stopping is just another day at the office, and how sometimes a 50-hour race can come down to seconds.

This episode is about keeping your head down, riding your own race, and realizing that we all learn the same lessons - we just use different words to describe them.

For video episodes of the podcast, head over to the Let Me Save You 25 Years YouTube Page!

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If you want to go fast, go alone. If you want to go far, you need a partner.

This week Shawn sits down with Jerry DePizzo, founding member of O.A.R., to break down a truth that applies to music, business, relationships, and life: Everybody Needs a Partner.

Jerry takes us back to where it all began… an 8th-grade talent show and a freshman-year meeting that sparked one of the most enduring bands in modern rock. From there, the conversation goes deep into the business of music, why creativity alone isn’t enough, and where Jerry believes the industry is headed next. Shawn and Jerry also unpack what it really means to be “worthy of a date night,” the role self-discipline plays in healthy partnerships, and why alignment in motivation and goals matters more than talent.

Whether in music, marriage, or life, this episode is a reminder that the right partner changes everything.

For video episodes of the podcast, head over to the Let Me Save You 25 Years YouTube Page!

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Big ideas don’t move people, clear pictures do.

This week Shawn sits down with Deb Liu, former President and CEO of Ancestry and Silicon Valley tech leader, to break down a Shawnism that separates visionaries from wishful thinkers: Paint the Picture.

Shawn and Deb break down why great leaders show, not tell, how powerful imagery turns ideas into action, and how praise is infinitely divisible. They also discuss why repetition is a leadership superpower, and how sometimes the smartest move is hiring out the storytelling so your vision actually lands.

This episode perfectly shows that if you want people to follow you, don’t explain the future. Paint it.

For video episodes of the podcast, head over to the Let Me Save You 25 Years YouTube Page!

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What happens when friendship, grit, and 1,000 miles of desert collide?

This week Shawn brings his Baja 1000 race teammates (and lifelong friends) into the studio to relive their latest adrenaline-fueled trip to Mexico. What starts as a race recap quickly turns into a powerful conversation about the Shawnism: “Bring Your Boots.”

From broken pelvises and shattered feet to the unforgettable story of Ryan losing a finger this year, Shawn and the guys don’t hold back. They talk about why they keep racing every year, how to push your limits without losing who you are, and why going far in life almost always means going together.

It’s a raw, hilarious, and surprisingly thoughtful reminder that the best adventures are done with your core people. And as Wade says, “When it comes to truly living, why bury a body you’ve hardly used up?” Strap in because this one hits hard.  

For video episodes of the podcast, head over to the Let Me Save You 25 Years YouTube Page!

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What if generosity wasn’t something you waited to “earn”, but something you practiced the moment you could?

This week Shawn catches up with the founder of Fans First Entertainment and the wildly original mind behind the Savannah Bananas, Jesse Cole, to unpack a powerful Shawnism: “If I can afford it for me, I can for others.” Not just financially, but in spirit, effort, and intention.

Shawn and Jesse explore why giving things away often brings more in return, why Jesse refuses to focus on competition, and how long-term fans always beat short-term profits. The two also share why generosity has nothing to do with money and everything to do with how you show up, why the best creators build what they genuinely love, and the philosophical difference between chasing a billion fans and chasing a billion-dollar valuation.

Whether you’re building a brand, a team, or a community, this episode proves that generosity isn’t a cost, it’s the strategy.

For video episodes of the podcast, head over to the Let Me Save You 25 Years YouTube Page!

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It’s a new year, and Shawn is flying solo.

In the very first solo episode of Let Me Save You 25 Years, Shawn tackles a question that feels heavier than ever: Why does everything feel broken? And more importantly… how do you live well anyway?

Shawn unpacks his honest answer, and shares the mindset shifts that help him stay grounded, hopeful, and purposeful when things feel overwhelming. He also reflects on the same two New Year’s resolutions he makes every year, how personal agency may be the most valuable skill you can develop today, and why time, not money, is the ultimate currency.

This episode isn’t about fixing the whole world. It’s about leaving your small, meaningful bit of light in it, and choosing to live well anyway.

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