Welcome back to this week's episode of Dealership Fixit! In this shortened version, we’re thrilled to have Robin Hartfiel, Editor at Dealernews, share insights into the pivotal role Dealernews has played in the powersports industry for over half a century. We explore key milestones and how Dealernews has adapted over the years to meet the industry's changing needs, discuss how it remains relevant and addresses current challenges in the dynamic powersports market, and provide insight into its collaboration with dealers to tackle industry issues and share best practices. Robin also delves into the shift to a digital flipbook and embracing social media to expand Dealernews' reach, recent trends in the powersports retail sector, and how Dealernews helps retailers navigate these changes. Additionally, he shares memorable success stories from dealers who overcame challenges with Dealernews' support and outlines Dealernews' future initiatives and how dealers can actively engage to benefit from its services. Don’t forget to subscribe and follow for weekly updates!