Flaunt Your Fire

What does brand visibility mean and how can it be improved?

In this episode, India returns with case files of Flaunt Your Fire clients. Using these real-life stories, she explores five examples of visibility insights that any business can use:

• Working with people who see you
• Trusting that there are myriad ways to grow your business
• Leveraging the platform/s you already own
• Powering your brand through explicit values
• Showing up

Improving your company’s visibility isn’t difficult with India’s holistic approach and thoughtful strategies to support your efforts.

Read the full show notes article: www.flauntyourfire.com/theshow/39 

Get support with YOUR brand visibility. Book a discovery call with The Flaunt Your Fire team: www.flauntyourfire.com

Tell us what you want to hear more of on the podcast. Rate and review the show: www.flauntyourfire.com/rate

At Flaunt Your Fire and Pause On The Play, we’ve been getting a flood of questions and concern about the events of Wednesday, January 6th in our nation’s Capitol. India and Erica are very grateful for those of you who have reached out, and wanted to offer some quick insights into how you, as a brand, can be responsive in the midst of the chaos and traumatic events.

1. Pause. Check your automated social media schedulers. Audit your content to make sure that it’s not coming across as insensitive to what’s happening in the world.
2. Breathe. Recenter yourself. Feel the emotions that are coming up - be they anger, outrage, fear... and do whatever you need to get to a place where you can respond more thoughtfully, rather than from a place of emotional reactivity. This doesn’t mean you can’t or shouldn’t share your raw emotions. Rather, it’s being intentional about how you're doing that and why.
3. Educate yourself. If you are planning on making a statement, educate yourself from reliable resources that are not opinions, but actual facts. Then decide: What is your brand stance on what's happening? And that will allow you to compose your thoughts and craft what you want to say?
4. Respond with clarity and intention. Be clear on what you're hoping to convey, why you're saying it at this moment, and what your desired goal is. Avoid saying something because you feel you’re supposed to without understanding why. You also don’t need to filter yourself by tempering your response based on what everyone else is saying. No need to borrow from what we call, “The White Woman’s Handbook of Captions.” Instead, ask yourself if what you’re about to put out is really in your own words, and how a person from a marginalized group is going to feel reading, watching, or listening to that content right now.
5. Be prepared. You will see some shifting of who shows up on your social media -- you will get some new follows, and some unfollows. 

Remember, marketing does not have to look any one specific way, even in the midst of trauma and chaos. Ultimately, if you do choose to use your voice, that says something. And if you choose not to, that also says something. It’s important to understand that no matter what you do or don’t say, you're saying something. You have an opportunity to decide whether or not you want your message to be crafted for you without your input, or whether you want to own it, and make it happen consciously and with intention. 

Read the full show notes article: www.flauntyourfire.com/theshow/38 

Join the Pause On The Play community for real time conversations like this one: www.pauseontheplay.com/community

Tell us what you want to hear more of on the podcast. Rate and review the show: www.flauntyourfire.com/rate

Flaunt Your Fire has always promoted relationships over numbers. And today we’re here to disrupt what you may think you know about affiliate marketing.

It’s not just about a transaction. It’s not just for influencers. And you don’t have to have a huge following to benefit from an affiliate program. Our guest, Laura Sprinkle, is here to break down some myths about the industry and share how any business can utilize the power of relationships in this way.

Laura Sprinkle teaches entrepreneurs how to grow their businesses using strategic, high-touch partnerships through her signature training, Rock Your Affiliate Program™.

She’s helped industry leaders such as Amy Porterfield, Selena Soo, and Todd Herman build their partner programs, has seen over $12 million in partner revenues come in through her methods, and supported thousands of partners across dozens of industries. Her motto is “Partnerships First, Fun Always,” and she sprinkles that message throughout everything she does.

Laura’s been mentioned in Amy’s Online Marketing Made Easy podcast and has been a featured expert for Selena Soo’s year-long mastermind, at events, and on podcasts. She loves sharing about affiliate partnerships, thoughtful business connections, branding, and marketing. She lives in Portland, Maine, and you’ll usually find her sipping on a maple latte at her favorite coffee shop, or at the park chasing her daughter Cadlee. (You’ll recognize Laura by her infectious laugh.)

IN THIS EPISODE YOU WILL HEAR HOW:

• To create demand through an affiliate program if you have an evergreen product or service,
• The real numbers behind most commission structures,
• Why people with under 100 people on their list are often more successful with affiliates than those with thousands, and
• How your ability to ask for help is tied to your success.

Read The Full Show Notes Article www.flauntyourfire.com/theshow/37 

SIGN UP FOR ROCK YOUR AFFILIATE PROGRAM www.flauntyourfire.com/partnership 

APPLY TO THE PAUSE ON THE PLAY COMMUNITY www.pauseontheplay.com/community 

We’re all for some good manifestation over here at Flaunt Your Fire, but we’re also going to get real with what can happen when you share your true colors to your audience. As we prepare to enter a new year it’s worth considering the role you have to play in reclaiming who you are and what you support.

For the full show notes visit: www.flauntyourfire.com/theshow/36 

IN THIS EPISODE INDIA IS JOINED BY HER PAUSE ON THE PLAY CO-HOST, ERICA COURDAE, TO TALK ABOUT:

• The process of revisiting our brand values this fall,
• What results we’ve seen after being more explicit about what we stand for and stand against,
• Whether all of our personal values belong in our brand values, and 
• How we’re helping business owners and teams more openly share the intersections of what they care about and what to expect when working with them.

Read the full show notes: www.flauntyourfire.com/theshow/36  

If you’re new to this conversation, there are two ways you can identify and communicate your values:

• Implicit to Explicit Masterclass: Expand your network and work alongside other business owners doing this work.

• Private workshop for you and your team to build cohesion and unity.

Iconic brands are those you recognize right away without even having to see a logo. The shape of the package, the color of the label are dead giveaways.

On this episode, India Jackson is joined by Erica Courdae to talk about a staple brand that India grew up with and how she’s recently learned the troubling history behind its branding and marketing.

UNCOVERING THE BRAND’S PROBLEMATIC ROOTS, THEY DISCUSS:

• The role stereotypes play in subliminal brand messaging,
• How and why Black people have been portrayed to market products, and
• Why it’s critical to question the story behind a brand’s message.

Read the full show notes: www.flauntyourfire.com/theshow/35 

Loved what you've heard here? Show us some love by leaving a rating and written review letting us know what you enjoyed most: www.ratethispodcast.com/fire 

Sign up for our interactive newsletter: www.flauntyourfire.com/faves 

Keep in touch on LinkedIn: www.linkedin.com/in/theindiajackson 

Podcasting is experiencing a moment right now — listeners are listening to fewer episodes and producers are producing less content. Whether you call it podcast fatigue or burnout, you’re not the only one experiencing resistance.

ON THIS EPISODE, INDIA TALKS THROUGH THE VARIOUS LEVELS OF FATIGUE IMPACTING PODCASTS AND WHAT TO DO IF THIS MEDIUM HAS LOST ITS MAGIC FOR YOU.

Read the full show notes: https://flauntyourfire.com/theshow/34

Loved what you've heard here? Show us some love by leaving a rating and written review letting us know what you enjoyed most: www.ratethispodcast.com/fire 

Keep in touch on LinkedIn: www.linkedin.com/in/theindiajackson

Right now our world could use more emotionally attuned leaders. From being able to see things others can’t see to being highly attuned to others’ needs, these individuals have rare gifts. So why is it that highly sensitive people have a hard time being visible?

That’s the topic of conversation on today’s episode with Lola Pickett. Through her courses and programs, Lola empowers empaths and sensitive folk to rewire their brains, bodies, and behavior for internal and external and external resilience, shifting from self repression to soul expression.

ON THIS EPISODE LOLA AND INDIA DISCUSS:

• What a highly sensitive person is;
• The difference between a highly sensitive person and an empath;
• Why highly sensitive people have a fear of being seen, being powerful, or being successful;
• Why we can benefit from more sensitive leaders; and
• Ways to stop fearing success and how to embrace sensitivity.

Read the full show notes: https://flauntyourfire.com/theshow/33 

Loved what you've heard here? Show us some love by leaving a rating and written review letting us know what you enjoyed most: www.ratethispodcast.com/fire 

Keep in touch on LinkedIn: www.linkedin.com/in/theindiajackson  

Your worth — your value as a human here on Earth — is so much more precious than anyone could afford. So why are we taught to charge our worth? And if that advice misses the mark, what should we be focusing on?

Financial behaviorist, Jacquette Timmons, joins the show today to talk about building the financial success and sustainability you desire.

WELL KNOWN FOR HER FOCUS ON THE HUMAN SIDE OF MONEY, JACQUETTE JOINS INDIA TO DISCUSS:

• The dark historical roots of conflating a person’s worth with a dollar amount,
• Two sides to pricing that we should be considering in addition to the financial side,
• When you should and shouldn’t be concerned with having accessible price points, and
• How to take financial risk without being risky.

Read the full show notes: https://flauntyourfire.com/theshow/32 

Loved what you've heard here? Show us some love by leaving a rating and written review letting us know what you enjoyed most: www.ratethispodcast.com/fire  

Keep in touch on LinkedIn: www.linkedin.com/in/theindiajackson  

On this episode of Flaunt Your Fire, CEO and host India Jackson is in conversation with copywriter and editor Kristen Channel, CEO of Channel Creative. Kristen enjoys copywriting and editing for business owners and authors who are multi-passionate and turning their industry’s status quo on its head.

India and Kristen discuss the importance of writing for engagement and connection, and creating conversation to grow and nurture relationships rather than collecting “likes.”

You’ll also hear:

• how and why to make people feel seen;
• why copywriting is more about close listening and research than actual writing;
• how to get a brand voice right;
• how stepping into her values attracts the exact clients Kristen wanted, and more…

India refers to Kristen as the “resident disruptor” of the Pause On the Play Community – listen in to find out why!

Read the full show notes: https://flauntyourfire.com/theshow/more-than-likes-copywriting-for-engagement 

Loved what you've heard here? Show us some love by leaving a rating and written review letting us know what you enjoyed most: www.ratethispodcast.com/fire 

Keep in touch on LinkedIn: www.linkedin.com/in/theindiajackson 

In this episode of the Flaunt Your Fire podcast, host and CEO India Jackson discusses how being forced to slow down gave her the space to look at her brand values and brand alignment.

India uses real-world examples from her own brands, Flaunt Your Fire and Pause On the Play, to illustrate how brand alignment is so much more than a concept – it’s based in both values and action.

If something feels “off” about your brand or your business, whether it’s your team members, message, advertising, logo, or products, you’re probably noticing that your brand no longer feels aligned. Listen in to this episode to find out how to consider and reevaluate your brand values, and how community can help inspire and hold you accountable in your brand alignment.

Read the full show notes:  https://flauntyourfire.com/theshow/aligning-your-brand-with-your-values

Loved what you've heard here? Show us some love by leaving a rating and written review letting us know what you enjoyed most: www.ratethispodcast.com/fire

Keep in touch on LinkedIn: www.linkedin.com/in/theindiajackson