Before launching her lingerie brand Fleur du Mal, Jennifer Zuccarini had a stint at Victoria's Secret -- giving her an idea of what to avoid.

"I think people just got tired of that one note of what sexy is," said Zuccarini on this week's episode of the Glossy Podcast.

Launched in 2012, Fleur du Mal is applying all the strategies of a small brand looking to challenge a more established industry giant that's on the ropes, creating a lot of web content and tapping social media influencers to get consumers interested in the brand.

Along the way, it's avoiding Victoria's Secret's pitfall by making and marketing products for customers of all body types.