Motivation isn’t something you wait for but actually something you can activate, like an animal who activates when they are hunting their prey. "That word ‘motivate’ in my world is to take an idea and see it through to its logical conclusion." If you’re feeling unmotivated or inconsistent, it might be time to activate your prey drive or reactivate it. It’s possible for the prey drive to fall dormant, which is why it’s not enough to just activate it, but also to be persistent and keep the intensity to keep it up. Don’t fall into the trap of thinking motivation is just going to show up - activate it. #coachburt #coaching #business #businesscoaching